WorldVentures Announces Expansions into 4 Countries

Best Places To Work In Direct Selling

Plano, Texas-based WorldVentures™, a leading direct seller of global travel and leisure club memberships, recently announced it has opened for business in four new territories—Guam, Jamaica, Latvia and Uganda.

According to the company, Guam offers a business-friendly climate and a stable economy, having experienced a US$651 million annual spend by foreign tourists. “Growth in Oceania is a natural and exciting progression considering the success we have enjoyed in Asia,” said Wayne Nugent, Founder and Chief Visionary Officer for WorldVentures. “We are offering Representatives a chance to …

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DreamCourts Are a Team Effort for WorldVentures Foundation, Nancy Lieberman Charities

The WorldVentures Foundation and Nancy Lieberman Charities this month christened their latest DreamCourt in Sacramento. The organizations have partnered to build 22 of the multipurpose play spaces in lower-income communities across the U.S.

The new court in Sacramento’s Del Paso Heights is a gift to the community from women’s basketball legend Nancy Lieberman, who joined the Sacramento Kings last summer as only the second female assistant coach in the NBA. Lieberman’s charity and the WorldVentures Foundation created the DreamCourts initiative to help children develop skills in a safe and competitive environment. The courts themselves are a product of Connor Sport Court International, the outfit recently tapped to install hardwoods at downtown Sacramento’s Golden 1 Center, soon-to-be home of the Kings franchise.

“I am living the dream that every one of the kids who will play on this court will have one day,” Lieberman said at the unveiling of the Sacramento DreamCourt, where members of the community were joined by city officials, Kings players and cheerleaders and WorldVentures representatives. “DreamCourts are not just places to play basketball; they are places to set goals, to find purpose, to carve a path to the future and to envision the possibilities.”

A handful of DreamCourts have resulted from partnerships with brands or public figures such as Lieberman, and even boxing great Muhammad Ali, but those are exceptions to the rule. Typically, independent representatives of group travel agency WorldVentures raise money to bring the courts to their communities, in a testament to one of the brand’s core values: Care and Contribute. In some cases, representatives cover the cost of a court—some $25,000 to $30,000—over a couple years of steady fundraising, while other groups muster the funds in a matter of months.

“Depending on the size of the court and how elaborate the team wants it to be, they can get together and raise X amount of dollars,” said representative April Consulo, who led the effort to bring a DreamCourt to Atlanta. “You can do a lot of things from there. It starts with the basketball court, but it can include lights, benches, elaborate logos—depending on how much money we think we can raise as a team.”

In Atlanta, Consulo and a coalition of local representatives auctioned off concert tickets, artwork, and even dinner with regional sales leaders to fund the project. Herself a singer and Country Music Hall of Fame songwriter, Consulo also leveraged connections in the music industry to hold benefit concerts. In the end the funds came together in less than four months, and Atlanta got its DreamCourt in the summer of 2014.

WorldVentures partners with Boys & Girls Clubs of America to install DreamCourts at the organization’s local clubs, where young people congregate for after-school programs. At the Atlanta chapter, the new court bordered a wall marred by layers upon layers of graffiti. Here the representatives once again took the initiative, and with the help of an artist—another friend of Consulo’s—painted a 96-foot mural on the offending wall. Home-improvement giant The Home Depot donated the considerable supply of paint that went into the project.

“This is really about the team coming together,” Consulo said of the DreamCourt initiative. “Whether we’re doing a barbecue or picnic, or charging $20 to go bowling with half of the proceeds going to the DreamCourt, the point is that we’re trying to create a family and a culture. The end result is to create this amazing legacy.”

Ten-year-old WorldVentures also is building a legacy of service through its VolunTourism trips, which are group vacations with a social purpose, and volunteer opportunities tied to company training events. Representatives attending UNITED, the company’s international convention slated for January 2016 in Orlando, can sign on for a large-scale Volunteer Day supporting the local Boys & Girls Club. WorldVentures also plans to leave its mark on the city with the gift of a brand-new DreamCourt.

The Future of Direct Selling in the U.S.

by Andrea Tortora

Click here to order the October 2015 issue in which this article appeared or click here to download it to your mobile device.

Direct selling in the United States is undergoing a transformation fueled by innovative approaches rooted in classic business practices. The power generators leading the way for direct selling as a channel of distribution can be found in what Direct Selling News has identified as the upper middle market: those companies with annual sales roughly between $300 million and $1 billion.

Because most direct selling companies are privately held and many decline to disclose their financial results, it is difficult to create a definitive list. Our research honed in on a group of more than 30 U.S.-based companies, most of which are experiencing significant growth. Some of them are on the cusp of reaching $300 million, and some likely have recently passed the $1 billion mark. But together they are critical to direct selling’s competitiveness and future. They tend to be among the fastest growing when it comes to revenue, and they account for a large slice of the job creation pie.

An in-depth analysis of this group reveals a high level of consistency when it comes to executing on key common strengths. The ability of these companies to focus in on products, customers, serving their salesforce and creating a culture that reinforces a sense of family put them on track to shape the future of direct selling in the U.S.

Companies emphasize each area in different ways, but in general these leaders:

  • Harness data. The upper middle market knows how to mine the data it has to gain insights that lead to more and better sales. Executives train leaders and consultants to use data to open doors that might otherwise remain closed.
  • Stay true to classic business practices. Technology and social media do not replace person-to-person interactions, they complement them. Upper mid-market firms build relationships with customers that maintain the consultant-client affiliation but also allow the customer to have a connection with the company itself.
  • Use compensation plans that span all levels of engagement. To cultivate trust and long-term relationships, comp plans are created to appeal to new customers, product enthusiasts, fierce advocates and influencers—all the way up to the entrepreneur who is all in. Payments also follow a more modern schedule.
  • Foster an entrepreneurial spirit. Consultants are allowed and encouraged to go far with personal marketing (think YouTube videos) while maintaining brand identity. Companies deliver superior and frequent training and messaging to make this happen.
  • Maintain a laser-focus on selling. The sale of a product, a group experience or an opportunity all lead to more sales, which generate positive results.

No matter the specific approach, one thing all upper middle market companies excel at is …

Click here to read the full article at Direct Selling News.



Nerium Soars to #12 on Inc. 500|5000 List

Today, Inc. magazine announced its 34th annual Inc. 500|5000 List, and the exclusive ranking once again features several direct selling brands. The Inc. 5000 is a list of America’s fastest-growing private companies, with the Inc. 500 representing a special ranking of companies in the top 10 percent.

Eight direct selling companies are included in this year’s list, and they represent a wide variety of categories: consumer products, health, travel & hospitality and energy. The growth increase spans an even greater range from a very respectable 125 percent (Beachbody) to a whopping 16,617 percent (Nerium). Nerium has only been in business since August 2011, making this percentage growth number even more impressive.

Limited to U.S.-based, privately held companies, the Inc. 5000 measures revenue growth from 2011–2014.

The top 500 companies on the list will be featured in the September issue of Inc.

To view the entire list, please visit

12 Nerium International 16,617% $403M Consumer Products & Services
132 Plexus Worldwide 2,833% $310.4M Health
442  It Works! 1,060% $538M Consumer Products & Services
564 Jeunesse 811% $419.2M Consumer Products & Services
915 WorldVentures 491% $315.5M Travel & Hospitality
2210 Isagnenix 177% $725M Health
2814 Ambit Energy 128% $1.5B Energy
2864 Beachbody 125% $938.9M Health

2015 DSN North America 50 List

The DSN North America 50DSN Announces the 2015 North America 50!

This marks the sixth year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are pleased to share with you a new component of the project this year: The North America 50. As a subset of the Global 100, this list draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2015 DSN Global 100 (based on 2014 revenues). Both lists will be published in the June issue of Direct Selling News.

2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.9B
3 Herbalife $5.0B
4 Mary Kay $4.0B
5 Tupperware $2.60B
6 Nu Skin $2.57B
7 Ambit Energy $1.50B
8 Primerica $1.34B
9 Stream Energy $918M
10 Shaklee $844M

Click here to see the rest of the DSN North America 50 List.

DreamTrips by WorldVentures Named World’s Leading Travel Club

To build the world’s best vacation and entertainment club is one of WorldVentures’ three pillars of business, and the company has done just that according to this year’s World Travel Awards (WTA). In the annual industry awards, travel professionals and high-end tourism consumers voted the company’s DreamTrips vacation club the 2014 World’s Leading Travel Club.

The World Travel Awards have been setting travel and tourism industry benchmarks for more than two decades. In 2013, WTA collected more than 500,000 individual votes throughout the competition. This year, WTA held regional galas in the Middle East, Africa & the Indian Ocean, South & Central America, North America & the Caribbean, Asia & Australasia, and Europe. Regional winners then vied for world awards at the year-end WTA Grand Final.

Leading up to the Grand Final, DreamTrips and its travel agency partner, Rovia, were named this year’s Leading Travel Club for the North America, Europe, Asia and Africa regions. The club offers its members curated group travel opportunities and membership discounts, currently in 60 countries worldwide. In addition to prestigious resorts, hotels and historic destinations, DreamTrips members can sign up to experience VolunTours, which combine voluntary service with travel.

90 Days of Direct Selling – Day 85



2013 Net Sales: $195 million

Country: USA

WorldVentures is a social commerce, peer-to-peer company that sells vacation and experience club memberships. It combines the power of the Internet with the strength of the direct selling industry to market its DreamTrips Memberships. WorldVentures has active representatives and members in 26 countries.


2012 Rank: 75
2012 Net Sales: $143 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Travel packages
Markets: Not available
Salespeople: Not available
Employees: 190
Headquarters: Plano, Texas
Executives: Mike Azcue and Wayne Nugent
Year Founded: 2005



 Yanbal International

2013 Net Sales: $848 million

Country: Peru

Yanbal International is much more than a cosmetics company. It is a vibrant corporation that changes the lives of almost half a million people who share beauty, prosperity and well-being. With a presence in 10 countries and renowned for its world-class products, Yanbal is still growing, achieving a positive and real impact in the lives of people.


2012 Rank: 17
2012 Net Sales: $815 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, skin care, jewelry, fragrances
Markets: 10
Salespeople: 390,000
Employees: 6,100
Headquarters: Lima, Peru
Executive: Janine Belmont Dauelsberg
Year Founded: 1967


Fast Growth Propels Direct Selling Brands onto Inc. 500

Inc. magazine has announced its 2014 Inc. 500|5000, and the exclusive ranking once again features several direct selling brands. The Inc. 5000 is a list of America’s fastest-growing private companies, with the Inc. 500 representing a special ranking of companies in the top 10 percent.

Limited to U.S.-based, privately held companies, the Inc. 5000 measures revenue growth from 2010–2013. This year’s list includes direct sellers Plexus Worldwide (No. 8); Jeunesse Global (No. 258); It Works! (No. 290);North American Power (No. 476); Ambit Energy (No. 2074);WorldVentures (No. 2333); Viridian Energy (No. 2381); 5LINX (No. 2916);YOR Health (No. 3528) and Isagenix (No. 3764). The full Inc. 500 list will appear in the September 2014 issue of Inc. magazine.

Plexus Worldwide, the highest ranking direct seller on the list, got its start eight years ago in Scottsdale, Arizona, and has since expanded into Canada and Australia. With a strong focus on weight-loss and pain-relief products, Plexus is the No. 2 health company in this year’s ranking. The direct seller generated 16,458 percent growth over three years, closing out 2013 with $159.8 million in revenue.

“At Plexus, our mission is to enhance the health, wealth and happiness of our Ambassadors and employees. And we’re seeing that happening across the country,” Plexus CMO Alex Clark shared in a recent feature for DSN. “Eventually we’ll see it happen across the world. I anticipate being here for a long time because what Plexus has is a true partnership between its executives and Ambassadors.”

Based in Altamonte Springs, Florida, Jeunesse Global recorded 1,788 percent growth over the past three years. Jeunesse has expanded aggressively into 92 markets since launching in 2009. The company’s personal-care and nutrition products generated sales of $224 million in 2013.

With three-year growth of 1,565 percent, It Works! ranked No. 290 in its fourth consecutive year on the Inc. 5000. The company generated revenue of $456.2 million in 2013 and recently upsized its corporate headquarters to a new facility in Bradenton, Florida. It Works! markets a line of health and wellness products anchored by its Ultimate Body Applicator, a 45-minute tightening and toning wrap.

In 2011, Forbes named North American Power to its list of America’s Most Promising Companies. The U.S. energy provider has lived up to its promise with 991 percent growth over the past three years. North American Power’s retail electricity and natural gas services generated $263.2 million in revenue last year.

WorldVentures Announces Expansion into Poland

Travel and entertainment company WorldVentures has announced its expansion into Poland, the company’s 15th European market. Since initially expanding into several global markets in 2009, WorldVentures has extended its presence to 24 countries around the world.

WorldVentures offers curated group travel opportunities through its DreamTrips vacation club memberships. Travel enthusiasts can also sell the memberships themselves as Independent Representatives. Through the WorldVentures Foundation, customers and representatives also participate in VolunTourism—traveling and funding efforts with a philanthropic focus.

“We are constantly evaluating potential markets and certainly plan to add more countries and future business owners to our team in the next year,” said WorldVentures Co-Founder and Chief Visionary Officer Wayne Nugent.

Nugent and CEO Mike Azcue co-founded the company with a focus on superior travel opportunities, fair and transparent economic opportunities for its representatives, and a commitment to community and good corporate citizenship.

Read more on WorldVentures’ latest expansion.

New Trust Council Reinforces Core Values at WorldVentures


Among the Core Values that inform WorldVentures’ company culture is a commitment to “honor, embody and expand trust.” In a tangible step toward strengthening the company’s relationship with its members and sales reps, Worldventures recently announced the launch of its Trust Council.

The Council will work to ensure that practices in both the field and the corporate office align with the company’s standard of authenticity and transparency. The Council will also serve as a sounding board in decision making and developing new projects. Mike Azcue, CEO and Co-Founder of the vacation and entertainment company, handpicked the Council of corporate executives and Independent Representatives.

He said, “The relationship we have with our Independent Representatives and DreamTrips™ members is invaluable, and in an economy where trust in business is low, and the pressure to succeed is high, WorldVentures is dedicated to helping establish trust and maintain an ongoing responsibility for our company’s values and people.”

Read the full press release from WorldVentures.