Natura Ranks as a Top Sustainable Corporation

Natura Cosmeticos has ranked 2nd in the Global 100 list of Most Sustainable Corporations in the World, an annual project initiated by Corporate Knights, a Toronto-based media and investment research company. The honorees were recently announced at the World Economic Forum in Davos, Switzerland.

Launched in 2005, the Global 100 consists of the 100 top-performing stocks worldwide on a range of sector-specific “sustainability” metrics. In aggregate, the Global 100 had revenues of US$3 trillion (roughly 4.5 percent of global GDP) and a workforce of nearly 5.3 million in 2011.

The purpose of the Global 100 is “to reinforce, raise awareness and highlight, annually, the world’s leaders in clean capitalism, laying out in one clear page the global firms most willing and able to deal with the key social and environmental factors they face in their everyday operations.”

Natura, founded in 1969 and based in São Paulo, Brazil, is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvements of its products and services based on a sustainable development model of business.

Read more News in Brief, April 2013 from Direct Selling News


Natura’s Sustainable Success


Direct selling company Natura Cosméticos, ranked No. 4 on our DSNGlobal 100 list of industry leaders, is receiving recognition for another kind of success.

The Brazil-based manufacturer of beauty products is ranked No. 2 on a list of “The Global 100: World Leaders in Clean Capitalism.” Initiated by Corporate Knights Inc., the Global 100 represents the most extensive corporate sustainability assessment in existence. Companies first undergo screening based upon “sustainability disclosure practices, financial health, product types and recent legal payouts.” The remaining candidates are scored on industry-specific performance indicators. The Most Sustainable Corporations in the World are then announced each year at the World Economic Forum in Davos, Switzerland.

Read the full press release here.

View the entire Global 100 list here.