Morinda Videos Honored with Multiple Telly, Communicator Awards

Morinda’s educational and promotional videos have recently garnered recognition in two major awards programs, representing a combined pool of about 20,000 entries.

In the 22nd Annual Communicator Awards, the health and wellness company collected two silver awards and two gold awards, the U.S. program’s top honor. Communicator Awards recognize “big ideas” in marketing and communications, evaluating not only the quality of the work but also whether it makes a lasting impact.

Utah-based Morinda took home two gold awards for “Morinda Life,” a documentary-style video that runs 41 minutes and highlights individual Morinda product consultants around the world. The video received a gold award in the Corporate Image Video and Recruitment Video categories.

“‘Morinda Life’ was intended to be inspiring and uplifting,” said Shon Whitney, Morinda’s Vice President of Sales and Marketing. “We’re thrilled to receive so many amazing awards that validate our hard work.”

The company also took home two Bronze statuettes in the 37th Annual Telly Awards, a global program that honors excellence in film and video production, both for web and TV. Telly submissions are judged by a panel of more than 650 industry professionals.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Morinda’s accomplishment illustrates their creativity, skill and dedication to their [brand].”

In both the Health & Fitness and Motivational categories, a Bronze Telly was awarded to Morinda’s “Product Experience: Mike Johnson” video featuring Tahitian Noni Juice, the brand’s flagship product. Johnson, a Vietnam War veteran who lost his legs to a landmine, went on to become a multi-event medalist in the Paralympics and championship-winning basketball coach. Morinda plans to sponsor Johnson in the upcoming  in Salt Lake City.


Oriflame Hits Profit, Beats Revenue Expectations in First Quarter

Oriflame’s (ORI—Stockholm) first-quarter sales rose 10 percent in local currency and dipped 1 percent in euros to €305.8 million*, from €307.8 million a year ago, the Swedish cosmetics maker said Wednesday.

The results reflect a 19 percent increase in productivity among Oriflame consultants, countered by a 9 percent decrease in total consultants, management said. The skincare and wellness categories logged the strongest performance in the quarter.

On a regional basis, Asia and Turkey posted the largest gain, with local currency sales up 31 percent. Latin America revenue rose 13 percent, while Europe and Africa edged up 2 percent in local currency. CIS (Commonwealth of Independent States) revenue stabilized, reversing a negative sales trend that followed economic and political uncertainty in the region.

The Switzerland-based company cleared a profit of €10.7 million, or 19 cents a share, compared to €11.2 million, or 20 cents a share, in the first quarter of 2015. Operating profit was €21.1 million versus the year-ago €17.2 million.

On average, analysts polled by Reuters had predicted operating profit at €21.1 million and net sales at €293 million.

“The underlying business and financial performance is encouraging, although we continue to be heavily impacted by persistent currency headwinds and deteriorating macro across many of our regions,” said CEO Magnus Brännström. “Efficiency initiatives are ongoing and are delivering desired results.”

The company also said it is still seeking a reason for local authority visits to its offices in Moscow, which took place in April, and remains fully transparent to the authorities.

Following its annual shareholder meeting on May 17, Oriflame announced a dividend of 40 cents a share, to be paid out in two installments set for November 2016 and February 2017.
*At the time of this writing, €1.00 was equal to $1.12.

LifeVantage Slated to Enter Europe in Early 2016

LifeVantage is setting its sights on the European Union, with plans to open its first markets in the region early next year. Initially, the company will offer its wellness, skincare and pet care products in the United Kingdom and the Netherlands, LifeVantage said Wednesday.

“The United Kingdom represents one of the fastest growing markets within direct selling, and their distributors are product-oriented business builders who leverage technology to drive their organizations,” CEO Darren Jensen said in a statement. “The Netherlands represents nearly $150 million in retail sales with more than 48,000 distributors in the country.”

As a whole, the EU accounted for nearly $33 billion in retail sales last year, according to industry research by the World Federation of Direct Selling Associations (WFDSA). LifeVantage plans to leverage its business in the U.K. and the Netherlands as a gateway to additional EU countries, with the Netherlands serving as its logistics hub in the region. The company will begin holding business meetings in the two markets in February 2016.

Utah-based LifeVantage currently operates across North America and Mexico, as well as select markets in the Asia Pacific region, including Australia, Japan, Hong Kong, Thailand and the Philippines. The company generated revenue of $208 million in 2014, placing it at No. 67 on this year’s DSN Global 100 ranking.

Mary Young Transitions to CEO of Young Living

Photo: Young Living Founders Gary and Mary Young.

Young Living Essential Oils has announced that its storied Co-Founder, Gary Young, is stepping down from his role as CEO. His wife, Mary, the brand’s Co-Founder and Executive Vice President, will take on leadership of the company.

Mary has served on Young Living’s corporate executive team for the past two decades. In a nod to her personal and professional work, Utah Business magazine recently named Mary one of 30 Women to Watch. Her promotion positions Young Living as the largest female owned and operated company in Utah.

“What started over two decades ago as a personal passion for both Gary and me has grown into a worldwide company committed to transforming the lives of millions,” Mary said in the company’s release. “Prior to launching Young Living with Gary, I established and grew my own successful direct selling business. This experience has led to a ‘member-first’ mindset for Young Living and continues to shape our culture and policies.”

In a statement, Young Living said Gary will continue his work in the wellness field as he writes books and shares his knowledge of essential oils. The 66-year-old is also looking to focus his time on family and various philanthropic and civic initiatives.

LifeVantage’s Flat Sales a Contributor to Management Change

Lagging sales in Japan continue to handicap quarterly results for LifeVantage. On Wednesday the wellness company reported second quarter revenue of $48 million, down 8 percent over the prior year period. Outside the Japan market, LifeVantage saw a 1.6 increase over 2013 revenue.

The report comes two days after the resignation of LifeVantage President and CEO Doug Robinson, who led the company for nearly four years. Independent director Dave Manovich will lead the company as Executive Vice Chairman until the board names Robinson’s successor. Manovich, currently Managing Partner at private firm DNS Investments, has filled a string of executive roles at tech companies such as Apple Inc., Fujitsu America Inc. and @Road Inc.

“The board believes this change in our management is necessary as our growth has reached a plateau,” Gary Mauro, Chairman of the Board, told investors during the company’s earnings call. ”The company is not progressing in line with our business model of a growth-oriented, science-based network marketing company.”

In 2014, LifeVantage diversified its business with the AXIO line of healthy energy drinks and TrueScience skincare products. The company is looking to build momentum around its newest offerings, while also doubling down on its efforts to revive sales in Japan. LifeVantage has brought on both a Managing Director and Vice President of Marketing and Sales in Japan to strengthen the country’s executive leadership team.

90 Days of Direct Selling – Day 90



2013 Net Sales: $63 million

Country: USA

Zurvita is a leading-edge marketing company leveraging the power of word-of-mouth advertising and the Internet to create the next-generation home business opportunity. The company offers health and wellness products, including Zeal, a natural nutritional drink.


2012 Rank: N/A
2012 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Houston, Texas
Executive: Mark Jarvis
Year Founded: 2007
Stock Symbol: ZRVT—OTCQX


90 Days of Direct Selling – Day 89


Zija International

2013 Net Sales: $144 million

Country: USA

Zija International specializes in cutting-edge health, wellness and nutrition products. Its offering has grown to include liquid nutritionals, weight management, energy, and performance and skin-care lines. Zija currently operates in 45 countries worldwide through a global family of independent distributors. The company is dedicated to empowering its distributors, customers and employees to reach their dreams of health and financial wellness and live “Life Unlimited.”


2012 Rank: 82
2012 Net Sales: $110 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, wellness
Markets: 45
Salespeople: 185,500
Employees: 172
Headquarters: Lehi, Utah
Executive: Rodney Larsen
Year Founded: 2005


90 Days of Direct Selling – Day 87



2013 Net Sales: $86 million

Country: USA

Youngevity is a California-headquartered wholesome consumer products company featuring the 90 for Life Program, Healthy Body Transformation Program, the MK Collaborative and a versatile product offering. Publicly traded parent company Youngevity International was formed after the merger of Youngevity and Javalution Coffee Co. in the summer of 2011.


2012 Rank: 96
2012 Net Sales: $75 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness, memory books, ladies clothing, jewelry
Markets: 5
Salespeople: 100,000
Employees: 150
Headquarters: Chula Vista, California
Executive: Steve Wallach
Year Founded: 1997
Stock Symbol: OTCQX: YGYI


LifeVantage Supports Asia Pacific Growth with New Hong Kong Office

After two years operating in Hong Kong, LifeVantage is opening a corporate office to support its growing customer and distributor base in the region. The state-of-the-art facility in the Empress Plaza will serve as a hub for business meetings and training sessions as well as a corporate office.

Asia Pacific is the primary focus for LifeVantage outside its business in the Americas. The wellness company began building a presence in the region in October 2012, with the opening of its Tokyo office. The formal launch of its Hong Kong business followed in December 2012. For its fiscal year 2014, LifeVantage reported revenue of $214.0 million, up 2.8 percent over 2013. Thirty-four percent of total revenue came from its business in the Asia Pacific region.

“We talk a lot about responsible growth, and we’re in seven countries today. We’re building this company for generations to come,” LifeVantage President and CEO Doug Robinson told DSN in a recent interview. “That means that our distributors can go all in and be assured that the company will be there for them through thick and thin, good times and bad. The more distributors we attract, the bigger growth engine we’ll have.”

The science behind LifeVantage products promotes health, wellness and anti-aging at the cellular level. The company’s flagship Protandim supplement reduces the oxidative stress caused by free radicals. LifeVantage has developed additional offerings that combat the effects of oxidation, including its TrueScience beauty system and AXIO energy drink powders.

LifeVantage Meeting Space
Inside one of the office’s meeting spaces.

LifeVantage Meeting Space
The view from LifeVantage’s Empress Plaza office. (photos: LifeVantage)

90 Days of Direct Selling – Day 84


Vision International People Group

2013 Net Sales: $96 million

Country: Cyprus

Vision International People Group is a global networking community that offers a wide range of high-quality, effective and natural healthcare products aimed at increasing well-being around the world. Since the foundation of the company in 1996, it has been directing its efforts to creating a new culture of health. The company’s philosophy is based on the Whole Health Option (WHO), claiming health to be the highest value of any human being and that health is the harmony between a person’s physical state, spiritual welfare, intellectual purposefulness and social equity, which can be obtained by leading a high quality of life.


2012 Rank: 91
2012 Net Sales: $95 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 20
Salespeople: 150,000
Employees: 430
Headquarters: Nicosia, Cyprus
Executive: Dmitry Buriak
Year Founded: 1996




Vorwerk & Co. KG

2013 Net Sales: $3.70 billion

Country: Germany

Vorwerk is a family-owned, Germany-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $612.5 million.


2012 Rank: 4
2012 Net Sales: $3.3 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 620,000
Employees: 12,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres, Reiner Strecker and Frank van Oers
Year Founded: 1883