June 9, 2016 Leave a comment
Morinda’s educational and promotional videos have recently garnered recognition in two major awards programs, representing a combined pool of about 20,000 entries.
In the 22nd Annual Communicator Awards, the health and wellness company collected two silver awards and two gold awards, the U.S. program’s top honor. Communicator Awards recognize “big ideas” in marketing and communications, evaluating not only the quality of the work but also whether it makes a lasting impact.
Utah-based Morinda took home two gold awards for “Morinda Life,” a documentary-style video that runs 41 minutes and highlights individual Morinda product consultants around the world. The video received a gold award in the Corporate Image Video and Recruitment Video categories.
“‘Morinda Life’ was intended to be inspiring and uplifting,” said Shon Whitney, Morinda’s Vice President of Sales and Marketing. “We’re thrilled to receive so many amazing awards that validate our hard work.”
The company also took home two Bronze statuettes in the 37th Annual Telly Awards, a global program that honors excellence in film and video production, both for web and TV. Telly submissions are judged by a panel of more than 650 industry professionals.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Morinda’s accomplishment illustrates their creativity, skill and dedication to their [brand].”
In both the Health & Fitness and Motivational categories, a Bronze Telly was awarded to Morinda’s “Product Experience: Mike Johnson” video featuring Tahitian Noni Juice, the brand’s flagship product. Johnson, a Vietnam War veteran who lost his legs to a landmine, went on to become a multi-event medalist in the Paralympics and championship-winning basketball coach. Morinda plans to sponsor Johnson in the upcoming in Salt Lake City.