Morinda Videos Honored with Multiple Telly, Communicator Awards

Morinda’s educational and promotional videos have recently garnered recognition in two major awards programs, representing a combined pool of about 20,000 entries.

In the 22nd Annual Communicator Awards, the health and wellness company collected two silver awards and two gold awards, the U.S. program’s top honor. Communicator Awards recognize “big ideas” in marketing and communications, evaluating not only the quality of the work but also whether it makes a lasting impact.

Utah-based Morinda took home two gold awards for “Morinda Life,” a documentary-style video that runs 41 minutes and highlights individual Morinda product consultants around the world. The video received a gold award in the Corporate Image Video and Recruitment Video categories.

“‘Morinda Life’ was intended to be inspiring and uplifting,” said Shon Whitney, Morinda’s Vice President of Sales and Marketing. “We’re thrilled to receive so many amazing awards that validate our hard work.”

The company also took home two Bronze statuettes in the 37th Annual Telly Awards, a global program that honors excellence in film and video production, both for web and TV. Telly submissions are judged by a panel of more than 650 industry professionals.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Morinda’s accomplishment illustrates their creativity, skill and dedication to their [brand].”

In both the Health & Fitness and Motivational categories, a Bronze Telly was awarded to Morinda’s “Product Experience: Mike Johnson” video featuring Tahitian Noni Juice, the brand’s flagship product. Johnson, a Vietnam War veteran who lost his legs to a landmine, went on to become a multi-event medalist in the Paralympics and championship-winning basketball coach. Morinda plans to sponsor Johnson in the upcoming  in Salt Lake City.


Daughter of Stampin’ Up! Founder Takes on CEO Role

Stampin’ Up! is keeping it in the family with the appointment of new Chief Executive Officer Sara Douglass, daughter of Co-Founder Shelli Gardner.

The role is one for which Douglass has been groomed over the course of several years, company officials said in a statement. The mother of five has worked with Gardner, longtime CEO of Stampin’ Up!, in all areas of the business. Most recently, Douglass led the company as Interim CEO while her parents undertook a year-long service mission for the Church of Jesus Christ of Latter-Day Saints.

As she takes the helm on a permanent basis, Douglass will have the support of Gardner, who plans to remain active in the business as co-founder and board chair. “My mom’s passion and vision helped create Stampin’ Up!, and her ongoing guidance will be invaluable as we continue to collaborate and partner at the highest level to grow this amazing company,” said Douglass.

After 28 years in business, the Riverton, Utah-based company is in 10 countries across North America, Asia Pacific and Europe. More than 45,000 independent salespeople, known as demonstrators, sell the brand’s wide range of stamps and paper-crafting products.

Jeunesse Opens Second Corporate Office in Western United States

Photo: Jeunesse West grand opening in Draper, Utah, celebrated with ribbon-cutting event. (Business Wire)

Anti-aging products seller Jeunesse Global has announced the opening of Jeunesse West, a second corporate outpost located in the Salt Lake City area.

City officials and top company executives were on hand for a ribbon-cutting ceremony held March 9 at the new office, which currently houses about 150 employees. The building’s modern industrial design, comprising 30,250 square feet, earned the 2015 Excellence in Masonry Design Award from the Utah Masonry Council.

“I know it will provide a warm home for the corporate team that works so hard to support our field leaders around the world,” Scott Lewis, Chief Visionary Officer, said at the unveiling of Jeunesse West. “Today is another milestone in our company’s history, and I am excited for all we are going to accomplish in the future.”

In six years of business Jeunesse has undergone tremendous growth, earning two consecutive rankings on the Inc. 5000/500, a list of the fastest-growing private companies in America. The company generated annual sales of $1 billion in 2015, and in the same year acquired a 130,000-square-foot corporate facility, currently undergoing renovations, in Heathrow, Florida. Jeunesse West will serve as a counterpart to the company’s East Coast headquarters.

Young Living Reports Best Year Yet with $1 Billion in Annual Sales

Young Living Essential Oils LLC disclosed Tuesday that—for the first time in company history—annual sales topped $1 billion in 2015. The pioneer in essential oil products is one of just nine U.S.-based direct selling companies to reach the billion-dollar benchmark.

“We celebrate this milestone with sincere gratitude to our dedicated members, who work tirelessly to bring the purpose-driven benefits of Young Living to people around the world,” Travis Ogden, COO, said in a statement. “We truly believe Young Living offers unmatched opportunities to make a real difference in the lives of millions.”

Recent steps have pointed to significant growth at the privately held company. Young Living has expanded and renovated its global distribution center, more than doubling shipping capacity and tripling manufacturing capability. In June 2014, the company announced that its global staff had grown to 1,000. Now, that number has surpassed 2,000. In December 2015, Young Living moved its 500 call center employees to a new facility, one that will accommodate the 50 percent increase in staff the department expects in 2016. This year management also plans to open three new markets, upping the total to 17.

D. Gary Young, a pioneer in essential oils, founded Young Living in 1993 and served as CEO until stepping down in November 2015. His wife and co-founder, Mary Young, then took on leadership of the company, equipped with two decades of experience as a Young Living executive. The Lehi, Utah-based company today sells more than 500 essential oils and essential oil-infused products, backed by its Seed to Seal commitment.

“From our humble beginnings until now, these milestones are significant because they demonstrate the power of authenticity and our unwavering commitment to quality,” said Jared Turner, Chief Sales and Marketing Officer. “We will always stay true to our roots while we continue to innovate and lead the essential oil movement.”

Morinda Sees Exponential Sales in First Cyber Monday Campaign

Morinda launched its first Cyber Monday campaign this year, with the promotion generating exponential sales for the wellness products seller.

“Cyber Monday is a promotional opportunity for non-retail business models. It’s the Black Friday of the Internet,” Morinda’s Vice President of Sales, Shon Whitney, said in a statement. “The decision to hop on the opportunity this year was a no-brainer.”

To capitalize on the online doorbuster, the Morinda team spruced up the company’s website, created holiday gift bundles and crafted a social media campaign. The company saw gains ahead of the actual event; in the week leading up to Cyber Monday, sales were up 175 percent from Morinda’s average “last week of the month” figures. On Cyber Monday, Nov. 30, Morinda outstripped by more than 300 percent its single-day sales record for the year.

The Provo, Utah-based company, entering its 20th year of business, recently equipped its independent sellers with the TruAge Operating System, a custom marketing and lead management tool designed around Morinda’s TruAge Scanner. In 2016, the company plans to expand its product offerings with the launch of ML Boutique, a new line of hand-crafted artisan jewelry.


4Life Manufacturing Facility Comes Online in Utah

Photo: 4Life executives, general managers, and special guests gathered for the opening of the company’s new manufacturing facility.

4Life Research has expanded its production capabilities with the opening of a new manufacturing facility in Vineyard, Utah.

After breaking ground on the site in December 2014, the health and wellness company opened the new facility during a ribbon-cutting ceremony on Tuesday. 4Life has outfitted the space with state-of-the-art equipment that will enable the company to continue adhering to current Good Manufacturing Practices (cGMP). The company’s quality assurance team also tests raw materials and finished goods at an existing analytical laboratory.

“The completion of this facility gives us start-to-finish control over every step of the manufacturing process, including the batching, blending, encapsulation and packaging of most 4Life Transfer Factor products,” company President and CEO Steve Tew said in a statement.

Building upon Transfer Factor, its flagship immune support product, 4Life has developed a range of nutrition, weight-management and animal health products. The Salt Lake City-based company earned the No. 49 spot on this year’s DSN Global 100 with 2014 revenue of $332 million, up from $300 million in 2013.

Modere’s New Marketing Center to Expand Digital Capabilities

Photo: Modere’s Marketing Center of Excellence is located in the Koll Center in Newport Beach, California.

Clean living brand Modere is enhancing its marketing operation with the opening of the Marketing Center of Excellence in Newport Beach, California.

The team at Modere’s new office will focus on developing digital, social media and business application tools to support the company’s social selling model, CEO Robert Conlee said in a statement. Modere, formerly Neways International, offers a range of safety-conscious personal-care products, health supplements and household cleaning products.

“Modere also will be investing further in its product innovation and leadership to promote ‘Live Clean,’ our modern and holistic approach to overall health. We are proud to have Z Capital’s backing in the pursuit of these goals.” said Conlee.

In July 2013 private equity firm Z Capital Partners LLC, part of Z Capital Group, acquired a minority ownership stake of Neways and became majority controlling shareholder of the company, which subsequently relaunched as Modere. The brand’s headquarters remained in Springville, Utah, where Neways launched in 1992.

USANA Boosts Earnings Outlook on Strong Q3 Results

USANA Health Sciences (USNA—NYSE) on Tuesday reported its fourth consecutive quarter of double-digit growth in sales, earnings and customer acquisition.

The health firm posted net income of $25.6 million in the third quarter, up 31 percent from $19.5 million a year ago. Diluted earnings were $1.92 per share, coming in 16 cents higher than the average estimate from analysts. The Utah-based company closed out the quarter with zero debt and $174 million in cash.

Revenue for the quarter rose 21.5 percent to $233.3 million, despite an $18.3 million hit from currency rates. Constant currency revenue increased 31.1 percent. The Asia Pacific region accounted for 72 percent of total sales, with 29 percent growth in the quarter. The Americas and Europe reported a 5.5 percent uptick in revenue. Globally, the company’s network of active sellers grew by 39 percent.

“While currency fluctuations negatively impacted our reported results, we generated strong local currency sales growth in nearly all of our markets,” Co-CEO Dave Wentz said in the company’s release. “Our results continue to be driven by our strategies for customer growth, which is our highest priority as we seek to improve the overall health and nutrition of our customers around the world.”

For the full year, management said it expects revenue of $915 million to $920 million, narrowing its previous guidance of $900 million to $920 million. The company expects earnings in the range of $7.25 to $7.35 per share, versus earlier guidance of $6.90 to $7.20 per share.

LifeVantage Slated to Enter Europe in Early 2016

LifeVantage is setting its sights on the European Union, with plans to open its first markets in the region early next year. Initially, the company will offer its wellness, skincare and pet care products in the United Kingdom and the Netherlands, LifeVantage said Wednesday.

“The United Kingdom represents one of the fastest growing markets within direct selling, and their distributors are product-oriented business builders who leverage technology to drive their organizations,” CEO Darren Jensen said in a statement. “The Netherlands represents nearly $150 million in retail sales with more than 48,000 distributors in the country.”

As a whole, the EU accounted for nearly $33 billion in retail sales last year, according to industry research by the World Federation of Direct Selling Associations (WFDSA). LifeVantage plans to leverage its business in the U.K. and the Netherlands as a gateway to additional EU countries, with the Netherlands serving as its logistics hub in the region. The company will begin holding business meetings in the two markets in February 2016.

Utah-based LifeVantage currently operates across North America and Mexico, as well as select markets in the Asia Pacific region, including Australia, Japan, Hong Kong, Thailand and the Philippines. The company generated revenue of $208 million in 2014, placing it at No. 67 on this year’s DSN Global 100 ranking.

Q&A: Younique Opens for Business in Germany

Younique, the fast-growing beauty brand known for its virtual parties, is opening this month in Germany, its second European market. Outside the U.S., the company also operates in the U.K., Canada, Australia and New Zealand.

Founded in September 2012, Younique identifies as a mission-first beauty company dedicated to uplifting, empowering and validating women through its products and business opportunity. The Utah-based brand currently has more than 265,000 Presenters marketing its wares via social media. Younique’s Director of International Market Development, Jordan Meyer, spoke to DSN about bringing the virtual business to a new market.

DSN: What does launching a new market on social media look like? How do you get the momentum going?

JM: We have an army of women who are on Facebook, Instagram, Pinterest and Twitter. When we launch a new market, they’ve all got their various strategies, and they don’t let the barrier of a new country stop them from their business activities. Social media platforms are really conducive to cross-border growth.

DSN: What makes Germany a good fit for Younique?

JM: When we select markets, we choose places where our Presenters can be successful, where consumers in those markets use the same social media platforms our current Presenters use. We look at a variety of metrics, such as social media footprint, makeup market size, direct selling makeup market size, and especially how much e-commerce happens in the country. We also look for markets where our current presenters have relationships and business ties.

DSN: When it comes to international expansions, what is the most significant challenge you’ve encountered so far?

JM: International expansion is just hard. It’s hard when you’re talking about new languages, and as a company this year we’re entering Mexico and Germany. The whole organization has to adapt when we’re using a new language, and because we don’t know the language we feel like we lose some control. To sum it up in one word, localization is a big challenge.

DSN: Younique is in a pre-launch phase in Mexico, where you’ll officially open in October. Are there any other expansions on the horizon?

JM: Yes! At our recent convention, we announced that we will be opening in France next year. We’re looking at the first half of 2016.