Tupperware Donates $200K to Develop New Brownie Wise Park

Photo: A conceptual plan of Tupperware Island Conservation Area, including Brownie Wise Park. (Osceola County)


A $200,000 donation from Orlando-based Tupperware will help to establish a local park in honor of Brownie Wise, the kitchenware company’s pioneering saleswoman.

According to Osceola County officials, Brownie Wise Park will be located on the eastern shore of Lake Tohopekaliga, about four miles south of Tupperware headquarters. The site, previously known as Candella Island, and surrounding land was purchased by the county in 2014.

The donation from Tupperware will furnish the park with an information kiosk, dock area, picnic pavilion and canoe and kayak launch. The kiosk will provide information and history on Tupperware and Wise, who for a time lived in a lakeside mansion owned by the company.

Wise was a driving force behind the development of the party plan model and headed up Tupperware’s Home Party Division from 1951 to 1958, following a stint at another early direct selling company, Stanley Home Products. As her success grew, the charming and upbeat Wise became the face of Tupperware and an inspiration for women in business, even becoming the first woman to grace the cover of Businessweek.

The story of Wise and the early days of the company was chronicled in Tupperware Unsealed, a 2008 book by Bob Kealing. A film adaptation, starring Oscar winner Sandra Bullock as Wise, is currently in development.

The planned Brownie Wise Park and its surroundings will be named Tupperware Island Conservation Area. All told, the county plans to spend approximately $1.1 million on park amenities and habitat restoration. Tupperware and its employees will have exclusive use of Brownie Wise Park for four days per year for 20 years.

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Tupperware Tops Quarterly Estimates with $62M Profit

Tupperware Brands Corp. (TUP—NYSE) said Wednesday that second-quarter profit had exceeded expectations, despite revenue figures that dipped below Wall Street estimates.

Net income for the second quarter was $62 million, up 30 percent from a year ago. On a per-share basis, the Orlando, Florida-based company reported a profit of $1.23, versus 93 cents in the prior year. On average, analysts had forecasted earnings of $1.17 per share. Adjusted earnings were $1.21, down 18 percent in dollars but up 13 percent in local currency.

Quarterly revenue totaled $588.9 million, coming in just under the $589.8 million estimated by analysts. Emerging markets accounted for 67 percent of sales, with strong performances from Brazil, China, the Middle East and North Africa.

The kitchenware and cosmetics seller said its salesforce increased 3 percent versus a year ago to 3 million. In the U.S. and Canada, Tupperware recorded a 14 percent increase in new consultants.

For the current quarter, the company forecasts earnings of 69 cents to 74 cents per share. Full-year earnings expectations are in the range of $4.42 to $4.52 per share.

Rodan + Fields, Tupperware Announce Board Appointments

Kitchenware seller Tupperware Brands and skincare company Rodan + Fields have both made recent board appointments with an eye toward future growth.

Corporate finance consultant Louis J. Lavigne Jr. is the newest member of the board at Rodan + Fields. Lavigne, currently Managing Director of consulting firm Lavrite LLC, spent 23 years as Executive Vice President and CFO at Genentech Inc., a leading biotech company. In addition to overseeing the company’s financial, corporate relations and information technology groups, Lavigne sat on the executive committee and chaired the company’s 401(k) plan committee.

“Lou’s demonstrated financial expertise and broad leadership experience will prove critical to Rodan + Fields as we continue to globalize our business,” said Amnon Rodan, Chairman of the Board.

Tupperware has tapped corporate executive Richard T. Riley as its 12th board member. Riley’s leadership experience spans several industries, but he is currently independent Chairman of the Board of Cimpress, N.V., an international market leader in personalized products and services for small businesses. He previously held senior executive positions at Lojack Corp., New England Business Service Inc., and Rapidforms Inc., after beginning his career at Arthur Andersen & Co.

“We’re delighted to add Richard to our board,” said Tupperware Chairman and CEO Rick Goings. “His breadth of knowledge in global and emerging markets will contribute valuable expertise to our leadership team.”

Tupperware CEO Joins Global Leaders Helming HeForShe Initiative

Photo: British actress and UN Women Goodwill Ambassador Emma Watson introduces the HeForShe campaign at United Nations headquarters in New York on September 20, 2014. (UN Women/Simon Luethi)


Tupperware Brands Corp. Chairman and CEO Rick Goings is calling on his fellow business leaders to take bold, decisive steps toward achieving gender equality throughout their organizations.

Goings addressed women’s economic empowerment in a piece for the Huffington Post, following an announcement that the Tupperware executive will take a leading role in IMPACT 10x10x10, the pilot initiative of UN Women’s HeForShe campaign. IMPACT 10x10x10 is taking a top-down approach to change by enlisting leaders—10 heads of state, 10 CEOs and 10 university presidents—committed to advancing gender equality.

“Business cannot reach its full potential if we do not advocate to unleash the power of women and strive as male leaders to open doors for women to enter into positions of power,” Goings wrote of Tupperware’s role as an IMPACT Champion. “Shackling women’s potential by allowing their talents to be unrecognized, stunted, thwarted and even beat out of them is not a way to grow a society that can thrive.”

Goings is among the first five businessmen and university presidents to join the initiative. Each company signs the Women’s Empowerment Principles and implements No. 7: to measure and publicly report on progress to achieve gender equality.

Noting that Tupperware’s entire direct selling model focuses on empowering women, who make up the majority of its salesforce, Goings said the kitchenware company will further its efforts by conducting an internal gender audit on its policies, ensuring more women are sponsored by male leaders to reach their full potential, and attaining 50/50 equality in management.

via Tupperware CEO Joins Global Leaders Helming HeForShe Initiative — Direct Selling News.

Tupperware Posts Healthy Q1 Earnings, Weak Outlook

Tupperware Brands Corp. continued to feel the effects of a strong dollar while beating analysts’ estimates with a 12 percent drop in first quarter sales, according to the company’s earnings results posted Wednesday.

Revenue totaled $582 million, landing in the middle of Tupperware’s guidance for the quarter. In emerging markets, which account for two-thirds of its sales, the kitchenware company posted an 8 percent increase in local currency versus 2013.

Earnings fell from $52.2 million a year ago to $29.5 million, or 59 cents per share. Minus one-time costs, earnings came to $1.02 per share, exceeding the Zacks Investment Research concensus estimate of 98 cents a share.

Chairman and CEO Rick Goings pointed to Tupperware’s Argentina, Brazil, China, U.S. and Canada, and South Africa businesses as significant drivers of sales growth. The highest sales spike came from the South America region, where revenue was up 37 percent in local currency and dipped 21 percent in dollars, partly due to currency issues in Venezuela.

Tupperware North America reported modest growth, with U.S. and Canada sales up 7 percent and the salesforce expanding by 8 percent over the prior year.

For the second quarter, the company projects modest profit of $1.14 to $1.19 a share, below analysts’ estimates of $1.23 a share. Tupperware also expects sales to be down 11 percent to 13 percent.

2015 DSN North America 50 List


The DSN North America 50DSN Announces the 2015 North America 50!

This marks the sixth year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are pleased to share with you a new component of the project this year: The North America 50. As a subset of the Global 100, this list draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2015 DSN Global 100 (based on 2014 revenues). Both lists will be published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.9B
3 Herbalife $5.0B
4 Mary Kay $4.0B
5 Tupperware $2.60B
6 Nu Skin $2.57B
7 Ambit Energy $1.50B
8 Primerica $1.34B
9 Stream Energy $918M
10 Shaklee $844M

Click here to see the rest of the DSN North America 50 List.

2015 DSN Global 100 List

DSN 100

DSN Announces the 2015 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2015 DSN Global 100 (based on 2014 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.90B
3 Herbalife $5.00B
4 Mary Kay $4.00B
5 Vorwerk $3.90B
6 Natura $3.20B
7 Infinitus $2.64B
8 Tupperware $2.60B
9 Nu Skin $2.57B
10 JoyMain $2.00B

Click here for the rest of the 2015 DSN Global 100 list.

Equal Access, Equal Adaptability: LegalShield’s Moral Imperative to Grow

by Beth Douglass Silcox

Click here to order the March 2015 issue in which this article appeared or click here to download it to your mobile device.


Company Profile

Founded: 1972
Headquarters: Ada, Oklahoma with Executive Offices in Dallas, Texas
Executives: Jeff Bell, CEO; Kathy Pinson, COO; Steve Williamson, CFO; Alan Fearnley, President of Consumer Marketing and Brand and Chief Commercial Officer; James Rosseau, President of LegalShield Business Solutions; and Darnell Self, Executive Vice President of Network and Business Development.
Product Categories: Legal and Identity Theft Services for individuals, families, and businesses



CEO Jeff Bell’s goal, as he sees it, is to make LegalShield a household name, much like direct selling giants Mary Kay, Avon and Tupperware did for their product categories. Admittedly, skincare, cosmetics and food storage are more easily understood concepts than the disruptive business model that powers LegalShield’s mission of equal access to equal justice for all, but Bell and his team aim to change that. In fact, he says, “I believe our growth is not just a business imperative, it’s also a moral imperative.”When LegalShield brought on a new CEO with consumer marketing and corporate leadership credentials the likes of Microsoft, Chrysler, Ford and NBCUniversal last summer, they once again affirmed the company’s adaptable nature. This pioneering, service-focused direct selling company has a long history in meeting the changing needs of the consumer marketplace with innovations like 24/7 legal counsel and identity theft protection, as well as rising to broader corporate and industry challenges.

Today, the 43-year-old company offers individual and family pre-paid legal and identity theft plans, as well as products for home businesses, small businesses up to 100 employees, and larger companies that elect to provide a LegalShield option within employee benefits packages. LegalShield’s memberships number 1.4 million covering 3.7 million lives, and its call center fielded 2 million member calls for legal assistance in 2014.

One Car Accident Away

LegalShield, originally incorporated as Pre-Paid Legal, arose from the rolling hills of Ada, Oklahoma, following Founder Harland Stonecipher’s head-on automobile collision in 1969. Despite insurance coverage for life, auto, and health, life insurance agent Stonecipher realized his family’s vulnerability to unexpected legal fees after being sued for an accident that was not his fault.

As he recovered, Stonecipher mulled over the fate of his family and the hundreds of thousands of other families who could fall into this gap at a moment’s notice. Surely something existed to provide assurance to everyday people needing legal counsel, but research proved otherwise.

So in 1972, he forged ahead on his own from a one-room office in a local mini-mall. Within seven years, the company offered connectivity to legal services in six states, and by 1982 had become the conduit between a membership network of people who needed access to legal help and an attorney provider base that could deliver it. COO Kathy Pinson, who has spent 35 years with the company, says, “The provider attorney system is our key competitive advantage today.”


“I believe our growth is not just a business imperative, it’s also a moral imperative.”

—Jeff Bell, CEO


Competitive Advantage

LegalShield’s provider attorney system hinges on extensive vetting and long-term contracting with a single, large and established law firm within each U.S. state and Canadian province in which they do business. Average length of service for a LegalShield firm is 14 years with attorney experience levels averaging 20 years.

Because that firm represents all LegalShield members in that state or province, LegalShield’s business can comprise a big part of the firm’s overall business. According to Alan Fearnley, President of Consumer Marketing and Brand, this creates a scenario whereby attorneys become “almost evangelical” in their support of the business model, which in turn generates fantastic customer support for members, assures LegalShield members receive legal guidance from experienced professionals, and establishes vital connectivity between law firms and the field, which makes LegalShield’s various services easier to sell.


“The provider attorney system is our key competitive advantage today.”

—Kathy Pinson, Chief Operating Officer


“The very way that we’re set up allows us to have additional quality measures over those attorneys that no one else has,” Pinson says.

LegalShield quantifies member experiences with attorney providers, effectively putting a number to their “bedside manner” and holds lawyers accountable for the service they render. LegalShield has experienced a considerable rise in their Net Promoter Score® (NPS), a customer loyalty scale used to measure overall satisfaction with a brand or product. The scale ranges from -100 (everyone is a detractor of the company or product) to +100 (everyone is a supporter of the brand or product). Attained by survey, any score above zero is somewhat positive; a score of 50+ is excellent. Fearnley happily reports that Legalshield’s score, which ranged in the mid-40s a few years ago, now stand at 57. He says, “By allowing attorneys to see that score and by training around it, our service levels are really terrific and that’s helped the quality of the business.”

From the view of LegalShield’s associate field, where Darnell Self, Executive Vice President of Network and Business Development, spent 15 years, the attorney provider network is something competitors just don’t have. Decades in the making, the time and resources necessary to put the right law firms and communications in place, Self says, makes it unlikely to be duplicated. That’s a highly sought after attribute for those seeking direct selling opportunities.

LegalSheild

A Mission for All

“We deliver products that promote peace of mind,” Bell says. “We believe that our mission applies both to our members and our sales associates. We want to improve their lives by teaching them life-transforming skills, giving them peace of mind and confidence in a world oftentimes uncaring and selfish.”

In fact, Harland and Shirley Stonecipher’s founding mission centered on … Read the full story at Direct Selling News.

Fortune Ranks Tupperware among World’s Most Admired Companies

Photo: Flickr/PeacockModern


Tupperware Brands has once again landed on Fortune’s annual ranking of the World’s Most Admired Companies. The global brand has now spent eight consecutive years on the list, where it falls under the Home Equipment, Furnishings category.

To compile its report card on corporate reputation, Fortune ranks nine key attributes such as use of corporates assets, social responsibility and long-term investment value. Tupperware ranked highest in its category for global competitiveness, and second for innovation and use of corporate assets. The company markets its kitchenware, beauty and personal-care products through an independent salesforce of 2.9 million in nearly 100 countries.

“The strength of our mission and our people propels us as a company to continue our success,” Rick Goings, Chairman and CEO, said of Tupperware’s work to empower and support women. “Global competitiveness is one of the priorities of the business, along with the other categories the list is derived from, and we are honored to be ranked on the World’s Most Admired Companies list for the eighth year in a row.”

Tupperware’s efforts on behalf of women extend beyond promoting financial independence. As a natural extension of its business model, the brand also aims to impact lives through opportunity, support and relationships—a philosophy embodied in its Chain of Confidence program. Goings and his wife, Susan, Global Ambassador for the program, recently accepted the Sewall-Belmont House & Museum’s Voice for Women Award in recognition of their work. U.N. Women also tapped Goings to represent Tupperware on its Private Sector Leadership Advisory Council, an initiative focused on economic and political advancement for women.

Are We Winning?

by John Fleming

Click here to order the February 2015 issue in which this article appeared or click here to download it to your mobile device.


It’s hard to keep a scorecard on the direct selling industry! Those who tend to look for a way to criticize can always find something. Those of us who see within the industry and have the opportunity to interact with industry decision makers gain much insight and perspective. And this is a time of year to reflect. The corporate scorecard will be the year-end financial statements that will recap the business of the previous year. Businesses will win or lose depending upon the bottom-line numbers of profit or loss and the top-line number of revenue generated in comparison to the prior measurement period. But the question for those of us affiliated with the direct selling industry might be: What is the industry scorecard? Are we winning or are we losing?

Some scorekeepers like Bill Ackman, the hedge fund manager who has specifically targeted Herbalife with venomous attacks on the company’s method of conducting business (direct sales), completes his scorecard based on a set of very personal criteria that leads to an accusation and attack on, in this case, Herbalife in particular. However, this type of scorecard has implications for the entire industry. Direct selling, as a channel of distribution, is executed in many different ways, from what we often refer to as party plan to network marketing, social entrepreneurship, social selling, and social commerce, or even simply person to person. Today, the actual definition of direct selling is so very broad that direct sellers utilize online methods for delivering messages and transacting business as effectively as any channel of distribution.

In response to a scorekeeper like Bill Ackman and his staff, we remind such scorekeepers of the fact that the industry has a formal code of ethics as well as an informal code of ethics. The industry code and the more stringent company codes of ethics serve to govern the manner in which those who utilize the direct selling channel engage both employees of the company and the independent brand partners representing the company’s products, services and business opportunity. Independent contractors are also consumers as it simply makes sense to be your own best customer.


Today, the actual definition of direct selling is so very broad that direct sellers utilize online methods for delivering messages and transacting business as effectively as any channel of distribution.


The formal Code of Ethics is provided by the U.S. Direct Selling Association, and this code is public information. Members of the U.S. DSA pledge to abide by the U.S. DSA Code of Ethics. Many non-members of the U.S. DSA (direct selling companies) have created their own company codes and often use the DSA Code of Ethics as their benchmark. In either case, the direct selling industry overall has done a good job of policing itself and has grown as a channel of distribution to over $30 billion in U.S. revenue and $150 billion in worldwide revenue, generated by approximately 16 million U.S. independent contractors and 90 million worldwide independent contractors.

Every organization and every business has some type of scorecard for reflection on previous-year results and the planning of the new year. It is part of our nature to desire a scorecard to determine if we are winning or losing. Each winter, the NFL hosts the ultimate scorecard in professional football, the Super Bowl, where thousands will witness the final score that determines the best football team of the year. The same process holds true for all professional sports teams and leagues wherever they are located in the world. Hundreds of millions watch these events on television.

Direct Selling News created a scorecard for the direct selling industry when we first published the Direct Selling News Global 100 listing in 2009. Each year, this enormous research project serves to identify the top 100 direct selling companies in the world who certify their revenue performance by submitting the DSN Revenue Certification Form and complete a profile of their company. This process results in the publishing of perhaps the most important scorecard on the industry issued by anyone.

However, there is more to score on a company-by-company basis, and we offer on this page a potential scorecard profile that we believe tells even more of the story about an industry that shows such diversity in its representation of people from all walks of life. Direct selling as a method of distribution provides people with hope and with training to learn the basic knowledge and skills to be able to build a business. This could be a small part-time effort or a more serious effort that not only develops customers but also provides the opportunity to recruit and train others to do this, resulting in a much larger business opportunity. Because a scorecard is so important, we encourage each direct selling company to submit your Global 100 information and profile, as in so doing you participate in a valid process for scoring an incredible industry.

In going through the scoring process, we remain optimistic that we will have experienced another year of overall growth with respect to the first two categories on the scorecard pictured. Within the growth, there will always be those companies that did not grow, and the reasons for that are many, some of which are mentioned below and are also being researched by Direct Selling News.

Continue to Direct Selling News to see the scorecard and find out if we are winning or not.