Nerium Product Development Summit Unites Western Science, Eastern Medicine

Photo: Nerium South Korea independent sellers, known as Brand Partners


As part of its strategy to offer exclusive anti-aging products and expand in Asia, Nerium International recently hosted a Global Product Development Summit in South Korea.

In attendance were representatives from biotechnology companies, universities and R&D teams, who work with Nerium to develop its skincare and nutrition products. The two-day summit was held at COSMAX, a South Korea-based cosmetics manufacturer and R&D lab that works with Nerium and a number of other luxury skincare brands.

“I believe Nerium to be the best company in the world, and COSMAX will support it with all of our best resources for a great cause, combining Western technologies with Eastern know-how,” said Kyung-Soo Lee, COSMAX Founder and CEO.

Nerium aims to build its core product line while adhering to its strict formulation philosophy and criteria, said Founder and Co-CEO Jeff Olson. Since launching with a single skincare product in 2011, the company has introduced just two additional anti-aging creams, an eye serum, and a supplement intended to boost brain health.

“Looking into the future, we plan to continue this pattern of expanding our product line by watching innovative and global trends in retail and science and creating superior anti-aging products for the face, body and mind,” said Olson.

The company also has plans to expand geographically, with openings in Japan and Hong Kong scheduled for later this year. To serve consumers in the region, Nerium plans to develop Asia-specific offerings that potentially will include anti-aging supplements and luxury beauty oils.

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Isagenix Makes Room for Growth with New World Headquarters

Isagenix International on Monday cut the ribbon at its new 150,000-square-foot world headquarters in Gilbert, Arizona.

Company co-founders Jim and Kathy Coover, as well as Gilbert Mayor John Lewis and other local dignitaries, were on hand to celebrate the opening of the new facility. The three-story headquarters initially will house more than 500 employees, with room to accommodate hundreds more.

“We are extremely excited about our new global headquarters,” Jim Coover, CEO, said in a statement. “Gilbert is a wonderful, thriving community within the greater Phoenix area and is a great location for us to further our mission to transform the lives of people around the world.”

Now approaching 15 years in business, Isagenix is a maker of health and wellness products addressing weight-loss, energy, fitness and skincare needs. Among its newest offerings is a line of fair-trade coffee, which the company rolled out in August 2015 at its annual salesforce event.

Isagenix relocated its headquarters from nearby Chandler, Arizona, where employees were dispersed among three separate locations as a result of rapid growth. The business generated revenue of $725 million in 2014, earning the No. 27 rank on the DSN Global 100, a list of the top direct selling companies in the world. Management reports that 2015 revenue was up 20 percent to nearly $900 million.

The company’s new state-of-the-art headquarters reflects a commitment to employee wellness, with an abundance of natural light and an onsite cafeteria stocked with healthy food options. The facility is part of a bigger mixed-use development that includes a fitness center, eateries and shops alongside office spaces. Isagenix also has outfitted its headquarters with a 300-seat auditorium, interactive lobby museum and various laboratories dedicated to product development.

Wellness Brand Immunotec Launches New Skincare Collection

Immunotec is expanding its product portfolio with Elasense skincare, unveiled this month at the company’s annual convention in Las Vegas.

The new collection launched with five products, all containing Immunotec’s exclusive SynerG4 antioxidant complex, made up of the antioxidant glutathione and extracts of green tea, acai berry and cactus. Elasense offers a complete skincare regimen consisting of three Daily Basics and two anti-aging formulations. Quebec, Canada-based Immunotec collaborated with a prominent dermatologist, Dr. Ronald Prussick, MD, FRCP(C), to develop the line.

“Our company has a rich history of research, science and natural products—this is true for our nutritional supplements, and is now true for our skincare line,” Immunotec’s Vice President of Research and Development, John Molson, said in a statement. “With the incorporation of glutathione in our Elasense skincare collection, Immunotec proudly offers products addressing both intrinsic and extrinsic aspects of health, aging and beauty.”

Apart from the new skincare collection, Immunotec sells a range of wellness products targeting health, weight management, energy and physical performance. The company’s flagship product is Immunocal, a patented natural protein clinically demonstrated to help maintain the immune system. Currently, Immunocal products are sold in Canada, the U.S., Mexico, Dominican Republic, the U.K. and Ireland.

Jeunesse Reports Annual Sales of $1 Billion in 2015

Jeunesse has set a new benchmark for direct selling companies looking to achieve billion-dollar revenue. The skincare and nutrition company reports that annual sales surpassed $1 billion in 2015, its sixth year of business.

The husband-and-wife team of Randy Ray and Wendy Lewis, CEO and COO, respectively, founded Jeunesse in 2009. In 2015 the company acquired a 130,000-square-foot corporate headquarters in Heathrow, Florida, and opened a “Jeunesse West” facility in Draper, Utah, with 150 staff. Thanks to an early emphasis on building an international infrastructure, Jeunesse sells its anti-aging products—collectively dubbed the Youth Enhancement System (Y.E.S.)—through independent distributors in more than 100 countries.

“Our success is the direct result of the hard work, professionalism and dedication of our amazing network of Jeunesse Distributors around the world,” Lewis said in a statement. “I congratulate each and every one of them for helping Jeunesse reach this important milestone.”

Jeunesse is one of several young companies powering through the ranks of the DSN Global 100, an annual list of the top revenue-generating direct selling companies in the world. On the 2015 list, Jeunesse shared the No. 38 spot with home fragrance brand Scentsy, both companies having posted revenue of $419 million in 2014. The list includes just 16 companies with revenue exceeding $1 billion, half of them U.S. firms.

The Inc. 5000/500, which ranks America’s fastest-growing private companies, also served as an early indicator of remarkable growth at Jeunesse. The company made its debut on the list in 2014, breaking into the top 10 percent, known as the Inc. 500, at No. 258. In 2015, Jeunesse ranked No. 564 with three-year growth of 811 percent.

Management regularly points to the company’s technology prowess as a primary driver of growth. In the creation of Jeunesse, Ray and Lewis brought to bear their own expertise in the technology sector, including the fields of medical software and computer hardware. The company’s tailor-made technology includes the “J-World” marketing system, comprised of back office, social and mobile components to help distributors build their businesses.

“Investing in the right technological infrastructure from the beginning while expanding globally has allowed us to reach this level and positions us to continue to grow from $1 billion and beyond,” said Ray.

Rodan + Fields Chief Lori Bush Set to Retire

President and CEO Lori Bush is set to retire from Rodan + Fields in early 2016, according to a recent statement from the skincare company.

“It has been an honor and privilege to be entrusted with the founders’ brand and mission over the past eight years, and I couldn’t be more proud of what we’ve built together,” said Bush. “Our brand and business model is so much about choice, deciding today how tomorrow looks, and I am more than grateful that I am in a position to choose the timing of the start of my next chapter. I look forward to continued involvement with Rodan + Fields while enjoying more time with my family in my retirement.”

The San Francisco-based company expects to name a successor early next year. Bush has led Rodan + Fields since 2007, when management decided to pull out of high-end department stores and implement a social commerce model. Under her leadership, the seller of dermatology-inspired products has grown to $330 million in annual revenue, making it the No. 28 direct selling company in North America. After handing over the reins, Bush will retain her seat on the company’s board and serve as an advisor to the incoming CEO.

“Lori’s leadership and dedication to Rodan + Fields has been a driving force behind our remarkable success as one of the fastest-growing premium skincare brands in the U.S.,” said Amnon Rodan, Chairman of the Board. “Her guidance as a member of our board will be invaluable as we continue to grow the brand domestically and globally. We thank Lori for the innumerable contributions she has made to Rodan + Fields during her tenure as CEO and wish her all the best in her retirement.”

LifeVantage Slated to Enter Europe in Early 2016

LifeVantage is setting its sights on the European Union, with plans to open its first markets in the region early next year. Initially, the company will offer its wellness, skincare and pet care products in the United Kingdom and the Netherlands, LifeVantage said Wednesday.

“The United Kingdom represents one of the fastest growing markets within direct selling, and their distributors are product-oriented business builders who leverage technology to drive their organizations,” CEO Darren Jensen said in a statement. “The Netherlands represents nearly $150 million in retail sales with more than 48,000 distributors in the country.”

As a whole, the EU accounted for nearly $33 billion in retail sales last year, according to industry research by the World Federation of Direct Selling Associations (WFDSA). LifeVantage plans to leverage its business in the U.K. and the Netherlands as a gateway to additional EU countries, with the Netherlands serving as its logistics hub in the region. The company will begin holding business meetings in the two markets in February 2016.

Utah-based LifeVantage currently operates across North America and Mexico, as well as select markets in the Asia Pacific region, including Australia, Japan, Hong Kong, Thailand and the Philippines. The company generated revenue of $208 million in 2014, placing it at No. 67 on this year’s DSN Global 100 ranking.

Mannatech President Al Bala Takes on CEO Role

Photo: Mannatech President & CEO Al Bala.


Mannatech Inc. announced Wednesday the promotion of company President Alfredo Bala, who will now serve as president and CEO of the nutrition company. According to Mannatech Chairman J. Stanley Fredrick, Bala’s appointment is part of an intentional shift of focus to the brand’s independent sales Associates and international growth.

“In Al Bala, Mannatech has a leader with a deep understanding of the daily effort it takes to succeed in the direct sales industry, as well as someone who knows how to build internationally,” Fredrick said in a statement. “We’re fortunate to have that person serving Mannatech as its President, and delighted to also have him now serve as CEO.”

In 1992, Bala left a position as manufacturing plant manager for Bose Corp. to launch a full-time direct selling career. Before joining Mannatech corporate in 2007, he was a field sales leader at a leading direct selling company, where his team launched operations in more than 65 countries. Bala’s expertise in building international markets has helped Mannatech expand into 15 countries in the past eight years.

“I am wholly focused on the success and care of our outstanding sales Associates around the globe,” Bala said of his new role, effective immediately. “Mannatech is already renowned for having some of the best technologies in the world in our nutritional supplements and skincare products, and it is my vision for Mannatech to also be known for having the best rewards, recognition, support, tools and training in the direct sales industry.”

Mannatech Million Dollar Club Tops 200 Associates

Dallas-based Mannatech is marking a growth milestone with the latest addition to its Million Dollar Club, made up of associates whose earnings have topped $1 million. The social entrepreneurship brand said Thursday that its Million Dollar Club has now reached 200 members.

Though North America accounts for nearly half of Mannatech’s revenue, some of the company’s newest million-dollar achievers reflect its growth in international markets, where total revenue increased nearly 4 percent in 2014. The skincare and nutrition brand, which ties its business to fighting childhood malnutrition through the Mission 5 Million (M5M) program, said that recent additions to the Million Dollar Club hail from Australia, Japan and Korea, as well as the U.S.

“Very few companies in our industry have ever generated 200 millionaires,” Mannatech President Al Bala said in a statement. “We have a commitment to providing the best products and support to help our Associates build businesses that last.”

The company’s current power products include the Generation Uth Skin Care System and the detoxifying Refresh and Rejuvenate Purification Program, which unite multiple products in a targeted regimen. Mannatech also reported the successful introduction of its MannaBOOM Slimsticks immune supplement into the brand’s emerging markets.

Nerium Sets Sights on Asia Pacific with Upcoming Expansion

Nerium International is targeting an up-and-coming anti-aging market for its next international expansion. The fast-growing skincare company has announced plans to launch its business in South Korea this June.

The 4-year-old brand first ventured beyond the U.S. last year with expansions into Canada and Mexico. In the same year, revenue increased 80 percent to $403 million, making Nerium the No. 40 direct selling company in the world and the No. 21 company in North America.

With its South Korea launch Nerium will introduce a patented new ingredient into its Optimera skincare line, which consists of just three anti-aging products.

“While every international expansion is significant, this launch is especially unique as we are introducing Optimera with the new SIG-1273 ingredient, offering advanced scientifically based products to our South Korean customers,” Nerium Founder and CEO Jeff Olson said of the company’s revamped formula. The patented SIG-1273 molecule, an antioxidant that mimics the skin’s natural age-fighting mechanism, is the product of 20 years of research by Princeton University biochemist Dr. Jeffry Stock.

Nerium President Roy Truett said that a receptive culture and high demand for anti-aging products influenced the company’s decision to enter South Korea. According to a recent report by Transparency Market Research, the global anti-aging market is poised to grow at a compound annual rate of 7.8 percent through 2019. The report indicates that South Korea and a handful of other markets in the Asia Pacific region will soon lead the world in sales of anti-aging products and devices.

Industry veteran BJ Choi will head up Nerium’s key new market as Country Manager of South Korea. Choi has accumulated more than 20 years of experience with various direct selling companies in the region.

Nu Skin to Launch Essential Oils Line

Nutrition and skincare company Nu Skin Enterprises Inc. has announced plans to introduce a new line of essential oils in its U.S., Canada and Latin America markets next month. The Utah-based brand will launch Epoch Essential Oils through a sales promotion available to qualifying distributors on Thursday, April 9.

The initial Epoch offering will consist of three single oils and five oil blends, which the company plans to introduce as a package, along with a diffuser, a mini diffuser and topical blending oil. Nu Skin says it will begin selling individual products in July and, later in 2015, introduce the line in China and Europe.

Essential oils, used topically or aromatically, are gaining popularity as natural alternatives to pharmaceutical drugs and antibiotics. In the past five years essential oil manufacturing in the U.S. has grown 3.5 percent annually to $1 billion in revenue, according to a report by IBISWorld. Nu Skin CEO Truman Hunt said the brand is looking to differentiate itself from competitors by “applying Nu Skin scientific rigor” to the category.

“Indigenous cultures have long known the value of botanical substances and have used them for their healthful benefits,” Chief Scientific Officer Joseph Chang, Ph.D., said in the company’s release. “Nu Skin has partnered with one of the world’s leading ethnobotanists to bring this knowledge to our modern lifestyle.”

Epoch product sales will contribute to improving the lives of children through the Nu Skin Force for Good Foundation, which supports humanitarian projects in more than 50 countries. The company has pledged to donate 25 cents from each sale to the foundation’s efforts to alleviate disease, illiteracy, and poverty.