Mary Kay Awards $1.3M in Grants to Women’s Cancer Research

The Mary Kay Foundation recently announced the recipients of its annual cancer research grants, which the foundation has awarded since its inception 20 years ago.

Research of cancers affecting women is one of two causes championed by The Mary Kay Foundation, the other being prevention and awareness of domestic violence. To improve knowledge of the disease, which is the second leading cause of death in women, Mary Kay awards $100,000 grants to top medical schools and research facilities across the country.

“The Mary Kay Foundation is proud to support these promising researchers who are working on critical discoveries that will impact lives for the better,” said Michael Lunceford, Mary Kay Senior Vice President of Public Affairs and Chairman of the Mary Kay Foundation board. Lunceford also noted that, while the program focuses on cancers affecting women, the resulting research helps to fight all types of cancer.

Grant recipients are selected by the foundation’s Scientific Review Committee, a group of medical scientists and doctors chaired by Jerry Shay, Ph.D., Professor and Vice Chairman of the Department of Cell Biology for The University of Texas Southwestern Medical Center at Dallas (UTSW). This year the committee screened 58 applicants and awarded 13 grants totaling $1.3 million. To date, Mary Kay has donated $25.2 million to a wide range of cancer research.

“It’s imperative in science to push the boundaries of cancer research in a pursuit to develop early diagnostic tools and new treatments,” said Shay. “With continued support through grants like these from The Mary Kay Foundation, scientists are afforded the critical opportunity for discovery.”

Mary Kay recently honored Shay’s longtime leadership of its review process with a $250,000 gift to UTSW, establishing a Distinguished Professorship in Women’s Cancer Research. Along with his collaborator, Dr. Woodring Wright, Shay is renowned for his own research on the relationship between aging and cancer. His roles at UTSW also include Distinguished Teaching Professor and Program Director of the Cancer Biology Graduate Program.

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Mary Kay Foundation Establishes Professorship in Women’s Cancer Research

Photo: The Mary Kay Foundation honors Dr. Jerry Shay (left).


The Mary Kay Foundation is honoring Dr. Jerry Shay, Chair of its Research Review Committee, with a $250,000 gift to the University of Texas Southwestern Medical Center to further women’s cancer research.

The gift will establish a Distinguished Professorship in Women’s Cancer Research at UTSW. Mary Kay focuses its considerable philanthropic efforts on funding research of cancers affecting women and helping prevent domestic violence. Each year, the Mary Kay Foundation awards grants of $100,000—totaling $23.5 million to date—to medical institutions at the forefront of cancer research and practice. Shay, Professor and Vice Chairman of the Department of Cell Biology at UTSW, has headed up the grant review process for the past two decades.

“The support of grant funding is critical at every stage of research, and it has been very rewarding to partner with The Mary Kay Foundation to help guide their grant portfolio in an effort to fund the most promising ideas in women’s cancer research,” said Shay, who professed himself “deeply moved and humbled” by the endowment in his name.

Shay and his collaborator, Dr. Woodring Wright, are renowned for their own research, particularly on the relationship of telomeres and telomerase to aging and cancer. At UTSW, Shay also holds the title of Distinguished Teaching Professor, and is Program Director of the Cancer Biology Graduate Program. According to Thomson Reuters ScienceWatch, which has named him one of its “Doctors of the Decade,” Shay is one of the most cited authors in the area of General Biomedicine.

“By establishing this distinguished professorship, the Mary Kay Foundation hopes to show our sincere appreciation to Dr. Shay and the UTSW community for his help in shaping the foundation’s research portfolio, which has worked to improve lives around the world,” said Michael Lunceford, Mary Kay Senior Vice President of Public Affairs and President of the Mary Kay Foundation.

DSA Unveils ETHOS Winners at Annual Meeting

Seven companies received industry-wide recognition Tuesday evening at the Awards Gala capping the Direct Selling Association’s Annual Meeting. Held in San Antonio, the event revealed the winners of this year’s ETHOS Awards, as well as a new inductee into the DSA Hall of Fame.

Last month the DSA announced the ETHOS sub-category winners across seven categories. From those finalists, a panel of industry leaders and outside experts narrowed the selections on the criteria of excellence, creativity and innovation.

In addition to taking home the ETHOS Award for its Project Runway marketing campaign, cosmetics giant Mary Kay saw Senior Vice President Michael Lunceford join other direct selling luminaries in the DSA Hall of Fame. The award honors Lunceford’s longstanding support and leadership of the DSA, where he serves as Chairman of the Government Relations Committee, and the entire industry.

2015 ETHOS Awards

Marketing & Sales Campaigns: Mary Kay Inc., Project Runway/Lifetime TV sponsorship
Product Innovation: LifeWave Inc., Theta One and Theta Active
Excellence in Salesforce Development: Scentsy Inc., Idea Share
Technology Innovation: Rodan + Fields, self-checkout point-of-sale
Vision for Tomorrow: Nu Skin Enterprises, Creating Smiles
Rising Star: All’asta
Partnership Award: Step Into Success

Politics, Like Direct Selling, Is All about Relationships

by Emily Reagan

Click here to order the November 2014 issue in which this article appeared or click here to download it to your mobile device.


“Just because you do not take an interest in politics does not mean politics won’t take an interest in you.” Pericles made that statement in 430 B.C., but the Direct Selling Association is sending the same message today. At the DSA Annual Meeting in June, Chairman Truman Hunt set an objective to build the association as a force for good. Securing vital political influence is one step toward that goal, and the DSA’s Government Relations team has held two training sessions this year—one at Nu Skin’s headquarters in Provo, Utah, and one at Mary Kay’s Addison, Texas, headquarters—to provide a practical approach to legislative relationship building.

The Government Relations Training Session is now available in a series of videos at http://www.dsa.org. The DSA is continually reaching out to officials and advancing the conversation around direct selling; however, unified action by member companies and their employees could exponentially multiply those efforts. In the videos, five speakers outline the “why” and “how” of building relationships with members of Congress.

“Unrelenting effort on behalf of each and every company, no matter its size or political acumen, is going to be required if the industry is going to be successful,” says Michael Lunceford, Chair of the DSA’s Government Relations Committee and Senior VP of Public Affairs at Mary Kay.

Mary Kay’s VP of Government Relations, Anne Crews, outlines areas of major concern to direct selling companies, such as the independent contractor status, restrictions on door-to-door selling, labeling requirements, and onerous consumer protection laws on products and services. With a firm grasp of the issues, companies can maximize their efforts through coalition building or grassroots lobbying. Whatever the strategy might be, says Crews, effective action will require support from top-level executives.

“For a government relations strategy, you’ve got to have buy-in from the top,” she states. “Your CEO, your president, your executive leadership team have to understand the importance and the priority of lobbying.”

The session also covers the finer points of meeting and interacting with representatives. Rod Givens, District Director for Democratic Rep. Eddie Bernice Johnson of Texas, explains what to do—and not to do—when visiting a member’s office. According to Givens, getting involved in the political process is all about building relationships, regardless of whether a company anticipates resistance or support on a specific issue.

“Even if you believe this might not be an issue that one party will agree with, go see them,” says Givens. “One more point: When you go see them, make sure you bring a constituent. Make sure you bring someone who lives in that district.”

Take Action

  • Bring policymakers to your facilities to better understand direct selling.
  • Promote the Direct Selling Proclamation and encourage your field members to sign it.
  • Send your salespeople to DSA’s Direct Selling Day on Capitol Hill.
  • Encourage your salespeople to share their political connections with you—and with the DSA.
  • Engage in and support the DSA’s new political action effort, Direct Selling Empowers Americans.

DSA Attorney Jeff Hanscom drives home the importance of bringing constituents into the conversation. “There is no limit to the number of touches—the number of communications—that you can have with legislators, but the biggest thing they want is to hear from their constituents,” says Hanscom, who specializes in issue advocacy at the state level. “How is this going to impact them? If you have facilities in their district, if you have independent contractors in their district, they want to know that.”

For companies looking to take the first, or simply the next, step in their political strategy, the DSA offers a variety of tools. The Government Relations team sends out regular issue alerts with specific calls to action. This summer, the DSA launched an online “Who Do You Know?” tool that enables companies to survey their salespeople and discover existing contacts. The Association also raises funding through its PAC and Super PAC to support candidates across the country.

“Reach out to us,” Hanscom urges members. “We are working for you, and we want to make sure that we provide you with the information and give you the tools to get involved.”

Direct Selling Association’s 2014 Annual Meeting Welcomes over 1,000 Attendees

Photo Above: CEO Panel discusses unity within DSA.

Click here to order the July 2014 issue in which this article appeared or click here to download it to your mobile device.

Exclusive Coverage | Shaklee’s Marjorie Fine Inducted into DSA Hall of Fame | DSEF Circle of Honor Welcomes Elizabeth Owen | 2014 Direct Selling Association ETHOS Award Winners | Roundtable with Direct Selling’s Female CEOs


The Direct Selling Association held its 2014 Annual Meeting this past June 1–3. More than 1,000 executives from direct selling and vendor partner companies gathered in Orlando to celebrate achievements and to discuss the challenges and opportunities that lie ahead for the industry.

Underscoring the meeting’s theme of ONE, the first two general sessions on Monday delivered a clear message about the importance of the industry presenting a united front and sharing the same message for those outside the industry: that direct selling offers a better life for 16 million Americans in addition to providing economic independence, a sense of fulfillment and a quality of life others cannot achieve through traditional workplace environments.

In the morning session, keynote speaker and acclaimed author of Good to Great and Great by Choice, Jim Collins, shared his extensive research on what produces great, enduring companies. “Whether we fail or thrive depends more on what we do to ourselves than what the world ‘out there’ does to us,” he told the crowd.

That sentiment was echoed in the afternoon session by the seven direct selling CEOs who took the stage to discuss unity across the entire industry. The panel, led by Nu Skin President and CEO Truman Hunt, included Natura CEO Alessandro Carlucci, Herbalife Chairman and CEO Michael O. Johnson, The Pampered Chef Founder, Interim CEO and Chairman Doris Christopher, Amway President Doug DeVos and Thirty-One Gifts Founder and CEO Cindy Monroe.

The group encouraged industry action to ensure companies can continue to thrive despite outside forces, such as the calculated attacks by short sellers and the regulatory challenges around the world, and affirmed the need to unite in securing vital political influence.

“This is a moment we should be thinking about unification more than ever before,” said Johnson, whose company has spent the past 18 months weathering attacks by Herbalife short seller Bill Ackman—a campaign Johnson described as “selfish, self-righteous and egregious in ways you don’t even know.”

New Officers, Directors for DSA Board

During the DSA’s 2014 Annual Meeting, the DSA Board of Directors nominated and approved Truman Hunt, CEO of Nu Skin Enterprises, as Chairman. In addition, the following executives will also serve for the 2015 term:

  • Vice Chairman: David Holl (Mary Kay)
  • Vice Chairman: Lori Bush (Rodan + Fields)
  • Treasurer: Matt Blok (Amway)
  • Immediate Past Chairman: Orville Thompson (Scentsy)
  • Past Chairman: Brett Chapman (Herbalife)

 

Eight new Directors will help form the class of 2017. They will serve three-year terms:

  • Doris Christopher (The Pampered Chef)
  • Jonathan Gelfand (Team Beachbody)
  • Erik Johnson (Hy Cite)
  • Allison Levy (AdvoCare)
  • Raymond Mily Jr. (The Kirby Company)
  • Doug Robinson (LifeVantage)
  • Frank VanderSloot (Melaleuca)
  • John Wyckoff (Dove Chocolate Discoveries)

The attacks aimed at Herbalife affect the entire industry, said Monroe. Party-plan companies like Thirty-One Gifts have a mutual interest in protecting the independent status of their salespeople, which is why the company has worked to ensure their earnings opportunity extends to all levels of the organization.

“With everything we do at Thirty-One, we try to make sure we’re helping the salesperson make as much money as possible,” she said. “As an industry, we have to show the statistics that our sales reps are making income, and they are making it regardless of whether they have to invest in tools.”

DeVos encouraged executives to actively support initiatives that give direct selling a greater voice in Washington. “We have to have a purpose, a plan and the financial and human resources necessary to stand up and be counted,” he said.

Christopher emphasized participation in the DSA and its initiatives as a key to furthering the conversation in Washington. “As a part of it, we all share reputation, responsibility and a love of the opportunity we offer to our independent contractors,” she said. “The most effective way to fight challenges is to do it together.”

During the three-day event DSA’s Board of Directors held its quarterly meeting. Among a number of items of business for the session, the group elected new executives and directors to the Board and unanimously approved a number of changes to the Code of Ethics.

“The most significant changes are to the explanatory provisions,” DSA President Joe Mariano noted. “The changes relate to how the Code defines a pyramid scheme, the buyback policy and inventory loading, and are the result of some self-examination of the industry due to the attacks we’ve been facing.”

The Code of Ethics is regularly evaluated to ensure it meets the demands of the current marketplace environment. Changes are considered continuously as challenges arise, and as the Code of Ethics Administrator indicates, they are necessary to continue the sales channel’s exemplary history of self-regulation.

The Board Directors were also introduced to the new executive director of the Direct Selling Education Foundation, Gary Huggins.

“I’m thrilled to welcome Gary to the Foundation,” said Amway Chief Sales Officer and DSEF Chairman John Parker. “Gary comes to us with a great deal of experience in advocacy roles for nonprofits in the education arena in particular. He’s here with us throughout the meeting, and I’d love for him to have the opportunity to talk to and learn from all the great leaders in this room about the industry.”

The Board was also briefed about ongoing and upcoming government relations activities in response to current marketplace challenges. Incoming Government Relations Committee Chairman Michael Lunceford of Mary Kay briefed the body about his expectation of industry activity at the federal level to respond to current events, either involving passing legislation friendly to direct selling or killing legislation that is harmful to it.

DSA Immediate Past Chairman Orville Thompson passes the gavel to incoming Chairman Truman Hunt.DSA Immediate Past Chairman Orville Thompson passes the gavel to incoming Chairman Truman Hunt.


“There are steps that need to be taken right now,” Lunceford advised the Board. “Get to know your Member of Congress—DSA can help you with this… and survey your field and ask them who they know. You’ll be surprised at the contacts they have…. Introducing a piece of legislation and passing it is arduous. It is far harder than trying to kill one. Do these small things to help yourselves.”

“To move the things we’re talking about takes a lot of time, money and effort,” noted DSA Executive Vice President Adolfo Franco. “It takes years… we need the commitment now for the long haul.”

Since 1910, DSA has worked to promote the impact of direct sellers and ensure a fair and open marketplace. The Annual Meeting provides an opportunity for industry executives to unite in the interest of their shared vision, message and future.

This year’s event featured an adjusted schedule from the previous years, including enhanced time in the exhibit hall for learning opportunities on Sunday afternoon, before the Grand Opening Reception. Express Learning Sessions featured more than 30 mini-workshops by vendor partners and a 90-minute interactive Perfecting Partnerships Roundtable helped executives and vendor partners forge deeper, strategic working relationships.

From innovative uses of technology to marketing tactics to international expansion fundamentals, the more than 40 speakers at this year’s DSA Annual Meeting offered a closer look at today’s crucial business-building topics.

The 2015 Annual Meeting will be held in San Antonio, Texas, from Sunday, May 31 through Tuesday, June 2.


Exclusive Coverage | Shaklee’s Marjorie Fine Inducted into DSA Hall of Fame | DSEF Circle of Honor Welcomes Elizabeth Owen |2014 Direct Selling Association ETHOS Award Winners | Roundtable with Direct Selling’s Female CEOs

DSN Celebrates the Global 100 Companies

by J.M. Emmert

Amway was recognized as this year’s new No. 1 direct selling company in the DSN Global 100 ranking.


IN THIS ISSUE:

• Cover Story • 10 Things to Know • The List
• Topping the Charts • Profiles • Celebration

BRAVO AWARDS: 
• Leadership • Growth • Momentum


DSN Global 100


Direct Selling News celebrated the DSN Global 100 ranking on April 3 at the Gaylord Texan Resort in Grapevine, Texas, with a dinner and awards ceremony. The event marked the fourth consecutive year that DSN has recognized the achievements of the global direct selling leaders.

The event was hosted by DSN Publisher and Editor in Chief John Fleming. Brian Connolly, Chairman of the Board of Miche Bag and former Executive Vice President of Avon Products Inc., served as master of ceremonies.

More than 300 direct selling executives attended the event, including Cindy Monroe, CEO of Thirty-One Gifts; Jim and Kathy Coover, Co-Founders of Isagenix; Wayne Coupland, Network Director of Telecom Plus; Jerry Brassfield, Executive Chairman of GNLD; John Addison, Co-CEO of Primerica; Rob Snyder, Chairman of Stream Energy (Ignite); Connie Tang, CEO of Princess House; Chris Chambliss, a Co-Founder of Ambit Energy; Dave Wentz, CEO of USANA; Robert Goergen Jr., President of PartyLite; Keith Harding, CEO of Sportron; Robert Sinnott, CEO of Mannatech; Ryan Blair, CEO of ViSalus; Jill Blashack Strahan, CEO of Tastefully Simple; Mike Azcue, CEO of WorldVentures; and Orville and Heidi Thompson, Co-Owners of Scentsy.

Special guests included Joseph Mariano, President of the U.S. Direct Selling Association; Charlie Orr, Executive Director of the Direct Selling Education Foundation (DSEF); and two DSEF Circle of Honor winners: J. Stanley Fredrick, Chairman of Mannatech; and Michael Lunceford, Senior Vice President of Mary Kay. Malou Caluza, Chief Marketing Officer of QNET, traveled from Hong Kong to attend the event.



The Bravo Awards

The evening began with the presentation of two DSN Bravo Awards for excellence.

Momentum Award

It Works! Global was honored with the Bravo Momentum Award, which was created for this year’s celebration to recognize a previously unranked company that had demonstrated not only significant growth in 2012, but also the most significant first-time ranking on the DSN Global 100 list.


“It just shows any company in here that if you really focus and persevere you can do this—you can be a 10-year overnight success.”
—Mark Pentecost, Founder and CEO, It Works! Global


Founder and CEO Mark Pentecost had attended last year’s event and decided then that he wanted It Works! to be a Global 100 company. He and his team put together a strategic and operational plan to achieve that goal. In 2011, It Works! had revenue of $45 million; in 2012, revenue jumped to $200 million, placing the company in the 56th position in the 2012 ranking.

“We started from the bottom, and now we’re here,” said Pentecost. “It just shows any company in here that if you really focus and persevere you can do this—you can be a 10-year overnight success.”

Growth Award

Nerium International won the Bravo Growth Award, which is presented to the company achieving the highest percentage of growth over the prior year.

Last year’s winner, ViSalus, won the award for its 600 percent growth, going from $34 million in 2010 to $231 million in 2011. Nerium achieved an astounding 3,900 percent growth, going from $2.5 million in revenue in 2011 to $100 million in 2012. The company, which was founded in the fall of 2011 with only one product in the anti-aging category, placed 86th in the ranking.

Nerium’s founders—CEO Jeff Olson, President Dennis Windsor, Corporate Liaison Renee Olson and Vice President of Marketing and Culture Amber Olson—accepted the award.

“It’s been a fun year,” said Jeff Olson. “We’ve really enjoyed the growth and look forward to a great year coming up.”

Leadership Award

The third award in this category, presented later in the evening, was the Bravo Leadership Award, which was given to Alessandro Carlucci, CEO of São Paolo, Brazil-based Natura and Chairman of the World Federation of Direct Selling Associations.

The Leadership Award is presented to an individual who personifies leadership, guiding those around him toward greater good, progress and achievement all while earning the respect and admiration of those he leads. Previous winners in this category include John Addison of Primerica (2009); Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz of ACN (2010); and Doug DeVos of Amway (2011).

Carlucci was recognized for embodying those traits. He joined his company in 1989 as a member of the sales and marketing team. In 2005, he was named CEO, becoming the company’s first top executive from outside its controlling stockholders. Under his guidance, Natura has grown to be the largest cosmetics company in Brazil.

In October 2011, Carlucci assumed the Chair of the World Federation of Direct Selling Associations, where he now helps guide the industry on a global scale. He believes his responsibility as a leader is to “show to the world our transformation and entrepreneurship capacity,” which will increase business opportunities and the positive impact direct selling has on the lives of millions of people.

“I am very deeply honored to receive this,” said Carlucci upon receiving the Leadership Award. “I am happy to be here because every time I can be together with friends in direct selling, it makes me feel better about the decision I made many years ago to join this industry. It’s a moment to see good friends and the opportunity to make new good friends. This is one of the most important characteristics of our industry—we make friends for life. It is an amazing industry.”


Brian Connolly, Chairman of the Board of Miche Bag, served as master of ceremonies.Brian Connolly, Chairman of the Board of Miche Bag, served as master of ceremonies. Over 300 industry executives attended the Global 100 Celebration.Over 300 industry executives attended the Global 100 Celebration. Alessandro Carlucci, CEO of Natura and Chairman of the WFDSA, gave the keynote address.Alessandro Carlucci, CEO of Natura and Chairman of the WFDSA, gave the keynote address.

Keynote Address

Carlucci was also the keynote speaker for the evening. He spoke of the interconnectedness of direct selling companies, distributors and consumers, and the impact the industry has on the world at large.

“Relationships are the foundation of our company and our business. In the end, relationships move the world; relationships move the business; relationships move people,” he said.


“There is nothing more contemporary than direct selling, and the world is calling for us to help people, to be better leaders, to do the right thing, to transform lives, to generate economic health.”
—Alessandro Carlucci, CEO of Natura and Chairman of the WFDSA


“We see people trying to really produce positive impact,” Carlucci continued. “At the same time we see a huge change in consumer behavior. And when we see all these things together, and we look for the fundamentals of our industry, there is a call for us—a call for our industry because we transform people’s lives, we affect their social aspects, we can do good things for the environment and, economically, we can offer opportunities for people. There is nothing more contemporary than direct selling, and the world is calling for us to help people, to be better leaders, to do the right thing, to transform lives, to generate economic health.”

As Chairman of the World Federation, Carlucci re-emphasized the relevance and importance for direct selling companies to be examples of trust, transparency and good business—“Business that can really change the quality of life on this planet,” he said.

The DSN Global 100

The most anticipated segment of the evening was the announcement of the DSN Global 100.

Before announcing the list in reverse order, Emcee Connolly shared some statistics about the 2012 ranking. A total of 16 countries were represented—including Brazil, Canada, Germany, India, Luxembourg, Peru, Russia, South Korea and Switzerland—with 24 newcomers to the list, hailing from Japan, Malaysia, France, the United Kingdom, the United States, China and Cyprus.

By region, there were 57 companies from North America, four from South America, 14 from Europe/Africa and 24 from the Asia-Pacific arena.

In all, the DSN Global 100 companies achieved over $72 billion in net sales in 2012, up from $63 billion one year ago. The Top 10 companies, which collectively represented 625 years of direct selling business across the globe, achieved $44 billion in revenue.

Representatives from nine of the Top 10 companies were present at the event.


“We want to dedicate this distinction to our amazing independent beauty advisors because without their passion, their commitment and their hard work on a daily basis… this would never have been possible.”
—Mona Ameli, General Manager, Belcorp USA


Mona Ameli, General Manager of Belcorp USA, accepted for Peru-based Belcorp Ltd., which placed 10th. “This is a very special year for us as we celebrate our 45th anniversary. This acknowledgment reflects the extraordinary efforts of our 9,000 employees. We want to dedicate this distinction to our amazing independent beauty advisors because without their passion, their commitment and their hard work on a daily basis, from the outskirts of the Amazon to the streets of San Francisco, this would never have been possible.”

Oriflame Senior Vice President Michael Cervell accepted for the Luxembourg-based company, which placed 9th. “On behalf of Oriflame, we are very proud to be in this [ranking], but we are not satisfied. We want to be higher than we are now.”

Greg Darlington, Vice President of Nu Skin, accepted for his company, which placed 8th. “On behalf of our 900,000 distributors and our customers around the world, we thank you for the opportunity to receive this award.”

No. 6 Mary Kay was represented by Senior Vice President Nathan Moore. “Mary Kay always said that if you aim for the moon and you miss, you land amongst the stars. It’s an honor to be among all of you stars tonight.”

Keynote speaker and Bravo Leadership Award winner Carlucci accepted for No. 5, Natura. “On behalf of our 1.5 million consultants around Latin America, we would like to say ‘thank you.’ ”

Hans ter Pelle, Chief Financial Officer of JAFRA Cosmetics, accepted for Germany-based Vorwerk, the No. 4 direct seller. “On behalf of the owner family of Vorwerk and the managing partners, I will gladly take this award and pass it on to them. We aim for higher goals, and we aim for touching many more people on this globe, so let’s put in some healthy competition and see where we end up next year.”


“With leadership comes responsibility, and as such, we will continue to support the industry and its interests going forward.”
—Sandy Spielmaker, Vice President of Sales, Amway North America


The No. 3 direct seller in the world, Herbalife, was represented by Brian McKinley, Senior Director of Corporate Alliances. “Don’t believe everything you read,” McKinley said in reference to recent scrutiny of the company. “Our company is fantastic, our industry is amazing and the future is very bright.”

Angelo Rossi, Avon Group Vice President, accepted for the No. 2 direct seller. “We are honored to be here and accept on behalf of the over 30,000 associates and 6 million independent contractors around the world. I would also say we are honored and humbled tonight to recognize the new top direct selling company in the world.”

AmwayThe new No. 1 direct seller was Ada, Michigan-based Amway, which achieved $11.3 billion in revenue for 2012. Sandy Spielmaker, Vice President of Sales for Amway North America, accepted for the company. “It is really an honor to be a leader in an industry of such great, reputable companies. With leadership comes responsibility, and as such, we will continue to support the industry and its interests going forward,” said Spielmaker. “We also know that, as an industry, we are being attacked by outsiders, but we are not in this alone. We are in it together and we will continue to support each and every one of you and this entire industry.”