USANA Promotes Three to VP Roles

Three have advanced to vice president roles at USANA Health Sciences Inc., the nutrition company announced Thursday.

The past month has ushered in several leadership changes at USANA, beginning with the appointment of Kevin Guest as sole CEO. Guest formerly shared the role with Co-CEO Dave Wentz, who stepped down at the end of November. The company then named Jim Brown as President, in addition to his role as Chief Operations Officer, and hired on Walter Noot as Chief Information Officer.

Now, three executive directors have been promoted to vice presidents over their respective areas. Ashley Collins will serve as Vice President of Marketing and PR, Amy Haran as Vice President of Communications, and Howard Gurney as Vice President of Product Development Process.

“I have had the pleasure of working with these proven leaders for many years now and know firsthand their dedication and commitment to our employees, stakeholders, distributors and customers,” said Guest. “These talented and ambitious individuals have been essential in hitting key benchmarks within the company and will continue taking us to the next level of excellence.”

Collins, who has led USANA’s public relations and social media efforts, will now oversee the marketing and digital marketing teams as well. In 16 years with the company, she has contributed to major campaigns and helped to develop key relationships with athletes and celebrities, as well as USANA’s sponsorship of The Dr. Oz Show.

Heading up communications, Haran will draw upon 13 years of experience with the company. Her new responsibilities include leading digital communications for USANA’s 1,300 employees and 400,000 distributors, and providing guidance to the customer service, translation and content creation teams.

Gurney formerly served as executive director of quality systems and regulatory affairs, managing the company’s regulatory team. As vice president, he will continue to oversee these areas while orchestrating a wider effort to streamline the product development process.

USANA Health Sciences Inc. has announced the promotion of three key executives

Jim Brown
Jim Brown
Douglas Braun
Douglas Braun
Dan Whitney
Dan Whitney
Kevin Guest
Kevin Guest
Dan Macuga
Dan Macuga

USANA Health Sciences Inc. has announced the promotion of three key executives who have been crucial to the global nutritional company’s ongoing success. Jim Brown, Douglas Braun and Dan Whitney will now serve as Chief Production Officer (CPO), Chief Marketing Officer (CMO) and Vice President of Ethics and Market Expansion, respectively.

With nearly 20 years of experience in operations management, Jim Brown has been with USANA for more than six years, implementing critical improvements to the company’s manufacturing and quality control as its Vice President of Global Operations. As CPO, Brown will continue to maintain USANA’s manufacturing reputation and oversee the production of safe, high-quality nutritional products.

Douglas Braun, former Vice President of Marketing, will now serve as USANA’s CMO overseeing the company’s marketing, associate recognition, creative services and studio production departments. A veteran of the direct selling industry, Braun has led the charge on several key marketing campaigns that have poised USANA for future growth.

As Director of Compliance for USANA, Dan Whitney was integral to USANA’s recent successful entrance into Thailand, France and Belgium. As the company’s new Vice President of Ethics and Market Expansion, Whitney will leverage his wealth of experience to bring USANA into a growing number of global markets.

Additionally, Kevin Guest has been named President of the Americas and Europe and will be taking on additional responsibilities to secure greater strategic market share for USANA throughout Europe.

Chief Communications Officer Dan Macuga will now also be responsible for growing USANA in North America by absorbing the company’s North American field development department.

USANA Health Sciences develops and manufactures high-quality nutritional, personal care, energy, and weight-management products that are sold directly to preferred customers and associates in 18 international markets.