Forces Under 40 2017

by DSN Staff

Click here to order the March 2017 issue in which this article appeared.


DSN is thrilled to showcase the most outstanding young professionals working in direct selling companies today. These honorees represent all aspects of the business—from technology and marketing to finance and field services—and represent the fine talent of tomorrow. We know it is imperative to nurture and encourage the young leaders in our channel in order to secure the brightest future possible for all.

These dynamic young leaders are broadening the scope of the companies they work for as well as our entire channel of distribution. Based upon the enthusiastic nominations of the honorees presented here, the future is bright indeed. The program was open to all full-time professionals working in active direct selling companies who turned 40 years old on or after Jan. 1, 2017. The honorees are presented in alphabetical order with each profile including the thoughts and words of the honoree’s respective company.

We also want to thank our generous sponsors, Avalara and Fossil.


PROFILES:

…. Continue to the Honoree’s profiles.

 

 

Jeunesse Opens Second Corporate Office in Western United States

Photo: Jeunesse West grand opening in Draper, Utah, celebrated with ribbon-cutting event. (Business Wire)


Anti-aging products seller Jeunesse Global has announced the opening of Jeunesse West, a second corporate outpost located in the Salt Lake City area.

City officials and top company executives were on hand for a ribbon-cutting ceremony held March 9 at the new office, which currently houses about 150 employees. The building’s modern industrial design, comprising 30,250 square feet, earned the 2015 Excellence in Masonry Design Award from the Utah Masonry Council.

“I know it will provide a warm home for the corporate team that works so hard to support our field leaders around the world,” Scott Lewis, Chief Visionary Officer, said at the unveiling of Jeunesse West. “Today is another milestone in our company’s history, and I am excited for all we are going to accomplish in the future.”

In six years of business Jeunesse has undergone tremendous growth, earning two consecutive rankings on the Inc. 5000/500, a list of the fastest-growing private companies in America. The company generated annual sales of $1 billion in 2015, and in the same year acquired a 130,000-square-foot corporate facility, currently undergoing renovations, in Heathrow, Florida. Jeunesse West will serve as a counterpart to the company’s East Coast headquarters.

Direct Selling News Announces the 2016 Best Places to Work in Direct Selling

For the first time ever, Direct Selling News has partnered with the employee engagement experts at Quantum Workplace to identify the Best Places to Work in Direct Selling. The contest was open to all direct selling companies headquartered in North America and having at least 50 employees.

The 2016 honorees for the Best Places to Work in Direct Selling are listed below in alphabetical order. All of these companies are equal honorees and are recognized collectively as the Best Places to Work within the direct selling channel.

Click here to see the list of honorees.

Jeunesse Reports Annual Sales of $1 Billion in 2015

Jeunesse has set a new benchmark for direct selling companies looking to achieve billion-dollar revenue. The skincare and nutrition company reports that annual sales surpassed $1 billion in 2015, its sixth year of business.

The husband-and-wife team of Randy Ray and Wendy Lewis, CEO and COO, respectively, founded Jeunesse in 2009. In 2015 the company acquired a 130,000-square-foot corporate headquarters in Heathrow, Florida, and opened a “Jeunesse West” facility in Draper, Utah, with 150 staff. Thanks to an early emphasis on building an international infrastructure, Jeunesse sells its anti-aging products—collectively dubbed the Youth Enhancement System (Y.E.S.)—through independent distributors in more than 100 countries.

“Our success is the direct result of the hard work, professionalism and dedication of our amazing network of Jeunesse Distributors around the world,” Lewis said in a statement. “I congratulate each and every one of them for helping Jeunesse reach this important milestone.”

Jeunesse is one of several young companies powering through the ranks of the DSN Global 100, an annual list of the top revenue-generating direct selling companies in the world. On the 2015 list, Jeunesse shared the No. 38 spot with home fragrance brand Scentsy, both companies having posted revenue of $419 million in 2014. The list includes just 16 companies with revenue exceeding $1 billion, half of them U.S. firms.

The Inc. 5000/500, which ranks America’s fastest-growing private companies, also served as an early indicator of remarkable growth at Jeunesse. The company made its debut on the list in 2014, breaking into the top 10 percent, known as the Inc. 500, at No. 258. In 2015, Jeunesse ranked No. 564 with three-year growth of 811 percent.

Management regularly points to the company’s technology prowess as a primary driver of growth. In the creation of Jeunesse, Ray and Lewis brought to bear their own expertise in the technology sector, including the fields of medical software and computer hardware. The company’s tailor-made technology includes the “J-World” marketing system, comprised of back office, social and mobile components to help distributors build their businesses.

“Investing in the right technological infrastructure from the beginning while expanding globally has allowed us to reach this level and positions us to continue to grow from $1 billion and beyond,” said Ray.

The Future of Direct Selling in the U.S.

by Andrea Tortora

Click here to order the October 2015 issue in which this article appeared or click here to download it to your mobile device.


Direct selling in the United States is undergoing a transformation fueled by innovative approaches rooted in classic business practices. The power generators leading the way for direct selling as a channel of distribution can be found in what Direct Selling News has identified as the upper middle market: those companies with annual sales roughly between $300 million and $1 billion.

Because most direct selling companies are privately held and many decline to disclose their financial results, it is difficult to create a definitive list. Our research honed in on a group of more than 30 U.S.-based companies, most of which are experiencing significant growth. Some of them are on the cusp of reaching $300 million, and some likely have recently passed the $1 billion mark. But together they are critical to direct selling’s competitiveness and future. They tend to be among the fastest growing when it comes to revenue, and they account for a large slice of the job creation pie.

An in-depth analysis of this group reveals a high level of consistency when it comes to executing on key common strengths. The ability of these companies to focus in on products, customers, serving their salesforce and creating a culture that reinforces a sense of family put them on track to shape the future of direct selling in the U.S.

Companies emphasize each area in different ways, but in general these leaders:

  • Harness data. The upper middle market knows how to mine the data it has to gain insights that lead to more and better sales. Executives train leaders and consultants to use data to open doors that might otherwise remain closed.
  • Stay true to classic business practices. Technology and social media do not replace person-to-person interactions, they complement them. Upper mid-market firms build relationships with customers that maintain the consultant-client affiliation but also allow the customer to have a connection with the company itself.
  • Use compensation plans that span all levels of engagement. To cultivate trust and long-term relationships, comp plans are created to appeal to new customers, product enthusiasts, fierce advocates and influencers—all the way up to the entrepreneur who is all in. Payments also follow a more modern schedule.
  • Foster an entrepreneurial spirit. Consultants are allowed and encouraged to go far with personal marketing (think YouTube videos) while maintaining brand identity. Companies deliver superior and frequent training and messaging to make this happen.
  • Maintain a laser-focus on selling. The sale of a product, a group experience or an opportunity all lead to more sales, which generate positive results.

No matter the specific approach, one thing all upper middle market companies excel at is …

Click here to read the full article at Direct Selling News.

 

 

Jeunesse Names Meredith Berkich President of North America

Jeunesse Global, a fast-growing marketer of nutrition and personal-care products, has appointed industry veteran Meredith Berkich as President of its North American business.

Berkich began her 25-year direct selling career as a field sales leader, before taking on leadership roles at a succession of companies. In a statement, Jeunesse describes Berkich as “equal parts strategist and enthusiastic coach,” a testament to her focus on strategic planning and salesforce development.

“We are pleased and excited to welcome Meredith to the Jeunesse family. Her knowledge and expertise will be of great value as we continue to develop our presence in the region,” Chief Visionary Officer Scott Lewis said in a statement.

Founded in 2009, Florida-based Jeunesse operates in 100 markets worldwide. The company reported annual revenue of $419 million, earning it the No. 38 rank on the DSN Global 100.  In March, Jeunesse announced the acquisition of MonaVie, another prominent health business in the direct selling space. Looking to consolidate the two businesses and accommodate rapid growth, Juenesse has purchased a 130,000-square-foot building near its existing Orlando-area headquarters.

“This company’s compelling vision, high level of integrity, and appreciation for the salesforce fully align with my core values,” said Berkich. “I am eager to contribute to the growth of this incredible community and add value to countless lives across the globe.”

Nerium Soars to #12 on Inc. 500|5000 List

Today, Inc. magazine announced its 34th annual Inc. 500|5000 List, and the exclusive ranking once again features several direct selling brands. The Inc. 5000 is a list of America’s fastest-growing private companies, with the Inc. 500 representing a special ranking of companies in the top 10 percent.

Eight direct selling companies are included in this year’s list, and they represent a wide variety of categories: consumer products, health, travel & hospitality and energy. The growth increase spans an even greater range from a very respectable 125 percent (Beachbody) to a whopping 16,617 percent (Nerium). Nerium has only been in business since August 2011, making this percentage growth number even more impressive.

Limited to U.S.-based, privately held companies, the Inc. 5000 measures revenue growth from 2011–2014.

The top 500 companies on the list will be featured in the September issue of Inc.

To view the entire list, please visit www.inc.com/inc5000.

12 Nerium International 16,617% $403M Consumer Products & Services
132 Plexus Worldwide 2,833% $310.4M Health
442  It Works! 1,060% $538M Consumer Products & Services
564 Jeunesse 811% $419.2M Consumer Products & Services
915 WorldVentures 491% $315.5M Travel & Hospitality
2210 Isagnenix 177% $725M Health
2814 Ambit Energy 128% $1.5B Energy
2864 Beachbody 125% $938.9M Health

2015 DSN North America 50 List


The DSN North America 50DSN Announces the 2015 North America 50!

This marks the sixth year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are pleased to share with you a new component of the project this year: The North America 50. As a subset of the Global 100, this list draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2015 DSN Global 100 (based on 2014 revenues). Both lists will be published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.9B
3 Herbalife $5.0B
4 Mary Kay $4.0B
5 Tupperware $2.60B
6 Nu Skin $2.57B
7 Ambit Energy $1.50B
8 Primerica $1.34B
9 Stream Energy $918M
10 Shaklee $844M

Click here to see the rest of the DSN North America 50 List.

Jeunesse Announces Acquisition of MonaVie and mynt

Two prominent brands in the health and wellness segment are joining forces in a strategic acquisition announced this week.

Skincare and supplement manufacturer Jeunesse Global has completed the acquisition of MonaVie LLC, a nutrition company that markets juice blends, energy drinks and shake mixes. The acquisition includes the MonaVie-backed mynt brand, which launched in 2014 as a platform to attract a younger generation of tech-savvy, community-minded entrepreneurs.

It’s the second acquisition for Orlando, Florida-based Jeunesse. In 2011 the company acquired GreatLife Intl., another direct seller in the health and wellness niche.

Jeunesse’s leadership was not aggressively looking to acquire, Chief Visionary Officer Scott Lewis told DSN, but they found the brands compatible in more than just the shared French origin of their names. The companies have developed similar cultures and established global brands. MonaVie is operating in key markets such as Brazil, which Jeunesse has targeted as a strategic next step in its international expansion. Through its mynt brand, MonaVie is also actively courting young entrepreneurs.

“From a strategic point of view, we’ve been trying to come up with strategies to penetrate Gen Y and attract a younger demographic as well,” said Lewis. Jeunesse has announced plans to launch the mynt brand in Europe this summer and in Japan soon thereafter.

Another factor that came into consideration was the loyalty MonaVie has inspired among its sales leaders. “We respected the fact that a lot of the top leaders who have been there since the heyday are still there,” Lewis noted. “There is a lot of attrition, but when you look at the top distributors, a lot of them have remained loyal.”

Salt Lake City-based MonaVie launched in 2005 and soon experienced exponential growth. After posting three-year revenue growth of 5,883 percent, the company appeared on the 2009 Inc. 500, an annual list of the fastest-growing companies in the U.S. MonaVie ranked No. 18, with $854.9 million in 2008 revenue.

In the following years, MonaVie experienced growing pains and incurred considerable debt, which Jeunesse has cleared as part of the acquisition agreement. The company has not disclosed further details of the transaction.

“This is an exciting step forward for MonaVie and our distributors,” MonaVie President Mauricio Bellora said in a statement. “Our diligent work over the past two years has resulted in a right-sized company with innovative products and an efficient sourcing platform.”

Under the Jeunesse umbrella, the combined businesses represent a network of more than 4 million distributors in more than 100 countries. The two brands will carry on business as usual, maintaining their respective product lines and distributor structures, as they undergo a gradual integration.

“We’re not in any rush,” Lewis emphasized. “We want to get the company profitable, make sure they have the support to grow and see what happens.”

90 Days of Direct Selling – Day 38

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Jeunesse Global

2013 Net Sales: $257 million

Country: USA

Jeunesse is a global business that helps people reach their full potential in youthful looks, in healthy living and in embracing life. Jeunesse combines breakthrough sciences in a product system that enhances youth by working at the cellular level. By focusing on the health, longevity and renewal of cells, they help people enjoy vibrant, youthful results that last.

 

2012 Rank: 78
2012 Net Sales: $126 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 92
Salespeople: 253,000
Employees: 185
Headquarters: Altamonte Springs, Florida
Executive: Wendy Lewis
Year Founded: 2009
Website: http://www.jeunesseglobal.com