SeneGence International Names Three to Executive Team

Photo: SeneGence International Headquarters in Foothills Ranch, California.


Amid rapid sales growth, SeneGence International is adding three new faces to its executive team.

The cosmetics and skincare maker has promoted Steve Jarvi, formerly Vice President of Operation, to Chief Operating Officer. Jarvi’s experience within the beauty industry includes a stint as COO of a major cosmetics company, as well as Vice President, Operations and Finance, with a hair care company. Past responsibilities have included change management, organizational alignment, manufacturing operations, global supply chain, customer service and enterprise information systems.

Another appointee, Jerome Kaiser, is stepping into the role of Chief Financial Officer, a position he has held both inside and outside the direct sales channel. Kaiser began his career with professional services firm PricewaterhouseCoopers, and later served in financial management roles with names like fashion label Liz Claiborne and dinnerware maker Mikasa.

SeneGence also is bringing in a new Chief Information Officer, Tom Doria. The technology executive has a background in network architecture and systems development in large-scale operations, having worked in senior management in the distributed computing and telecommunications industries.

“We are thrilled to have Steve, Jerome and Tom join our executive team,” said Joni Rogers-Kante, SeneGence Founder and CEO. “Their roles will be vital to support the rapidly growing Distributor base and help support our growing needs.”

Currently headquartered in California, SeneGence recently broke ground on a 225-acre corporate campus in Sapulpa, Oklahoma, where it plans to consolidate operations over the next five to seven years. The beauty company is managing a growth spurt that, in the past three years, has yielded more than 100 percent sales growth year over year.

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Utah Force for Good Day Honors Nu Skin Humanitarian Efforts

Photo: Volunteers take part in Nu Skin’s 11th Annual Force for Good Day.


Former DSA Chairman Truman Hunt, President and CEO of Nu Skin, has passed the gavel to Chairman David Holl, CEO of Mary Kay, but Hunt’s work to advance the industry as a force for good continues at Nu Skin’s Utah headquarters, where the Governor’s Office has declared today Utah Force for Good Day.

The statewide observance is a nod to Nu Skin’s Force for Good Day, now in its twelfth year. The company’s employees and distributors celebrate the day by participating in service projects that benefit children.

“Nu Skin’s annual Force for Good Day celebration has become a tradition where our global employees and sales leaders devote their time and resources to helping children in their local communities,” Hunt said in a statement. “It celebrates the company’s mission and efforts of the Nu Skin family to be a force for good not just on this one day but all year long.”

Local participants are supporting the work of the Nu Skin Force for Good Foundation by assembling 10,000 kids’ care bags and making 200 fleece quilts for children confined to a hospital stay. Globally, projects include donating and distributing education kits, serving children in orphanages, and sponsoring clothing drives.

Happy Employees Vote Primerica One of Georgia’s Top Workplaces

Photo above: Primerica’s corporate headquarters in Duluth, Ga.


For the second consecutive year, Atlanta’s daily newspaper has named Primerica Inc. one of the top workplaces in Georgia.

The Atlanta Journal-Constitution conducts an annual poll in partnership with Workplace Dynamics to determine the region’s best workplaces. Based upon employee feedback, the financial services provider ranked No. 7 out of 25 large companies, or those with 500+ employees. Primerica employs approximately 1,600 people at its Duluth, Georgia headquarters.

Primerica Chief Human Resources Officer Karen Fine Saltiel said the company’s culture sets it apart and attracts employees for the long haul. “The average tenure of our employees is 14 years, with 60 percent of employees serving 10 or more years with the company. We are proud of this because as an employer, it shows that we’re doing things right at Primerica.”

The company climbed from the No. 18 spot in last year’s ranking. The “Top Workplaces” list includes public and private companies as well as nonprofit organizations.

It Works!: Taking It to a Whole ‘Notha Level

by Jeremy Gregg

Click here to order the November 2014 issue in which this article appeared or click here to download it to your mobile device.


Photo above: The official ribbon-cutting at the new It Works! headquarters in Palmetto, Florida.


Company Profile

Founded: 2001
Headquarters: Palmetto, Florida
Executives: Mark Pentecost, CEO; Pam Sowder, Chief Networking Officer; Mike Potillo, Chief Sales Officer; Doug Nooney, CFO; Chris Burns, CIO; Don Klein, COO; Janne Heimonen, President of International Operations; Don Hamilton, Senior Director of Operations.
Products: Skincare and Nutrition


Founded in 2001, It Works! is one of world’s fastest-growing skincare and nutrition direct sales companies. Ranked at No. 290 on the Inc. 500 list for 2014, the company has enjoyed an impressive 1,565 percent growth rate over the past three years.

Originally based in Grand Rapids, Michigan, It Works! recently invested over $10 million to build a new global headquarters in Palmetto, Florida. Reaching across the U.S. and into at least 17 other countries, the company has amassed 90,000 active independent distributors, supported by the 100 full-time employees of It Works!.

Of the company’s 32 different products, the largest seller remains its first offering: the Ultimate Body Applicator, a non-woven cloth wrap that is infused with a powerful, botanically based formula. The company’s distributors—called “Wrapreneurs”—primarily market this product through home parties that offer their friends and families a way to achieve a tightened, toned and firm body in as little as 45 minutes.

Origin

Before It Works!, Mark Pentecost was a high school teacher and basketball coach living in the small town of Allegan, Mich., with his wife, Cindy, and their three children. Around 1995, the Pentecosts had joined a home-based business in the telecommunications industry, through which Mark Pentecost had become a top-10 earner. While they did not know it at the time, the Pentecosts’ success in direct selling had given them a vision for the future of It Works!.

In 2001, It Works! was founded on Pentecost’s belief in the impact of operating “debt-free” as an individual, but also as a company. He embraced the opportunity to share this message with the company’s distributors. “Debt Free Is the New Sexy” then became the mantra to align the field with the corporate philosophy of debt freedom.


It Works! achieved a 1,565 percent three-year growth from 2010 to 2013, placing it at No. 290 on Inc. magazine’s annual list of the 500 fastest-growing privately held companies in America.


Growing through a Tough Economy

It Works! was entering a major growth period when the economy began to fall off the cliff in 2008 and 2009. Catastrophic economic events were leading many other businesses to retreat in their expansion plans, take on enormous debt to maintain existing operations, or both. Despite these trends, Pentecost and the leadership team at It Works! were inspired to go against the grain: Pursue rapid growth while becoming debt-free.

The move paid off. Unencumbered by debt, the company grabbed a new vision for its future. It Works! achieved a 1,565 percent three-year growth from 2010 to 2013, placing it at No. 290 on Inc. magazine’s annual list of the 500 fastest-growing privately held companies in America.

“I truly believe we have a great team in our field leaders and corporate,” Pentecost says. “I’m confident in our strategic plans to grow both our U.S. and international markets. It Works! will be a recognizable force around the globe.”

Mike Potillo, Mark Pentecost and Pam Sowder welcome guests to the new It Works! headquarters.


Offering a Different Kind of Incentive

In January 2012, It Works! formalized its debt-free concept with the launch of the G.O.O.D. Bonus, which stands for “Get Out of Debt.” Based on performance, the bonuses have ranged from $10,000 to $75,000 on top of commission. Qualifiers are encouraged to use the money to pay off student loans, mortgages, credit cards and other debts.

Pentecost states: “The world today needs to hear about fiscal responsibility. At It Works!, we …”. See the full story on at Direct Selling News!!

Extreme Makeover: Mary Kay Shatters Women’s Day Record

Photo above: Mary Kay celebrity makeup artist Virginia Linzee demonstrates one of the brand’s latest looks.

Iconic cosmetics brand Mary Kay celebrates women year-round, and International Women’s Day was no exception. On March 8, the company hosted its second annual Mary Kay Makeover Day featuring a live-streamed event at its Dallas headquarters and thousands of parties around the world—and, of course, plenty of makeup.

The company’s Independent Beauty Consultants joined forces to complete a staggering 58,808 makeovers, surpassing last year’s record of 44,250 in a single day. During the event, Mary Kay celebrity makeup artists Virginia Linzee and Mariela Bagnato debuted fresh makeup looks that will soon appear in the spring edition of People StyleWatch and People en Español.

Throughout the day, Mary Kay consultants could pin their party on the company’s virtual Buzz Map. The result shows nearly 5,000 parties logged around the world, with a sea of pink pins covering the U.S., Canada and Mexico.

Rodan + Fields Plans Expansion into New Headquarters

Rodan + Fields Dermatologists has more than doubled its current office space with a new lease on a 62,500-square-foot space on San Francisco’s Spear Street.

The rapidly growing company will move into five floors of the building next summer. President and General Manager Lori Bush reports that the company has experienced a monthly revenue jump of 250 percent over the last two years, exceeding $100 million in sales in 2012 alone.

Rodan + Fields was founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, who wanted to make dermatology-based skin treatment more accessible. The direct selling skincare company offers individuals the confidence of healthy, radiant skin through clinically proven skincare regimens.