TYRA Beauty to Expand Direct Selling Business

Tyra Banks is looking to build America’s next top beauty brand with help from a salesforce of “Beautytainers.” Following a beta test of direct selling through her TYRABeauty brand, the model, talk show host and entrepreneur is opening enrollment for more independent sellers to join the business.

“I’m charged with shaking up the world of direct selling and want future entrepreneurs like you with that same passion to revolutionize the beauty industry,” Banks states in her open call to potential sellers on her website. “We wanna transform how people see, use, buy and SELL makeup.”

Banks launched the fully self-funded cosmetics venture in October 2014.TYRA Beauty markets face, eye and lip products priced from $18 to $63.50 and offers TYovers, Banks’s version of a makeover. After initially selling the products online, the edgy brand also began signing on independent sales reps, called Beautytainers, in March of this year. During the pre-launch phase, the inaugural group of 200 representatives multiplied to more than 1,000.

This week TYRA Beauty is opening its doors to entrepreneurs across the U.S., Women’s Wear Daily reports. Participants can enroll for $59 and receive online training through a program called TYRA-U. They also have multiple options for growing their businesses, whether through the brand’s version of home parties, called TYover Shows, or social media platforms.

Anita Krpata, former Global Vice President Field Development for Stella & Dot, is heading up the direct selling operation as TYRA Beauty General Manager, while Evacheska DeAngelis Barton, who also was previously with Stella & Dot, is charged with training and development as Senior Director Field Development.


Entrepreneurs Are Not Normal

by Darren Hardy

Click here to order the November 2014 issue in which this article appeared or click here to download it to your mobile device.

An excerpt from Darren Hardy’s upcoming book, The Entrepreneur Roller Coaster

NOTE: Darren Hardy’s new book, The Entrepreneur Roller Coaster,explores the passion and determination behind the entrepreneurial experience. Direct selling companies are often started by lone entrepreneurs who build their ideas into large companies which attract even more entrepreneurs as direct sellers of their products and services. We think you’ll enjoy this excerpt.

You’re a freak.

That’s right. A freak. And so am I. Don’t be offended—it’s a compliment. Let’s define freak.

freak |freek| noun: a person who is obsessed with or unusually enthusiastic about a specified interest.

If that’s not a definition for an entrepreneur, I don’t know what is. No doubt you have to be “unusually enthusiastic” and pretty freaky to get on this roller coaster. Most don’t have the courage to even step into the car of this thrill ride. But you do, and that is exactly why they will call you a freak.

Not only are you rare in your courage, but it turns out you’re unusual for even wanting to ride in the first place—only about 10% of people are entrepreneurs. That means the other 90% are “normal.”

Let’s define normal.

normal |nawr-muhl| adjective: conforming to the standard or the common type; usual.

Yuck! The “usual,” “common type,” or “standard” societal normal (that big, herd-like 90 percent) don’t like it when a “freak” steps out of line. That kind of nonconformity threatens them. It challenges their choices and identity. Rather than step out themselves, it’s safer for them to scorn your choices and attack you, in hopes of dragging you back into the herd so they can feel better about themselves.

So, yes. They will call you freak. They will call you crazy.

And that is good.

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” —Apple Inc. ad, 1997 after Steve Jobs returned to Apple.

So hello, crazy one! Welcome to the freak show! The good news is you don’t have to catch cannonballs, swallow swords, or breathe fire in order to join this freak show. (Unless, of course, your business actually is running a circus.)

The bad news is that being a freak can be painful at first.

Beware the Crabs

I was once told about a type of crab that cannot be caught—it is agile and clever enough to get out of any crab trap. Yet these crabs are caught by the thousands every day, thanks to a particular human trait they possess.

The trap itself is simple: a wire cage with a hole at the top. Bait is placed in the cage, and lowered into the water. A crab comes along, enters the cage, and begins munching on the bait. A second crab sees the first crab and joins him. Then a third. For a time, it’s crab Thanksgiving. Eventually, though, all the bait is gone.

At this point the crabs could easily climb up the side of the cage and leave through the hole. But they don’t. They stay in the cage. And long after the bait is gone, even more crabs continue to climb inside the trap. Not one leaves.

Why? Because if one crab realizes there’s nothing keeping him in the trap and tries to leave, the other crabs will do anything they can to stop him. They will repeatedly pull him from the side of the cage. If he is persistent, the others will tear off his claws to keep him from climbing. If he persists still, they will kill him.

The crabs—by the power of the herd—stay together in the cage. All the fisherman needs is a tiny bit of bait. The rest is easy. Then the cage is hauled up, and it’s dinnertime on the pier.

When you chose to become an entrepreneur—to be different—and walk out on that 90 percent, something strange happens. Instead of encouraging and supporting you, your friends, family, and colleagues become crabby and start trying to drag you back down into the “trap.”

But why do they do it? Many of these people love you. Why would they want to hurt you (emotionally) and kill your hopes, dreams, and desire for something more?

There are two key reasons … Read the rest of the article at Direct Selling News



Author NameDarren Hardy is a successful entrepreneur, publisher of SUCCESS magazine, and New York Times bestselling author of The Compound Effect and Living Your Best Year Ever: A Proven Formula for Achieving Big Goals. His latest book isThe Entrepreneur Roller Coaster. Find out more at: www.rollercoasterbook.com.

12 DSA Candidates Win Congressional Seats

The Direct Selling Association backed 13 congressional candidates in the Nov. 4 election who have taken a strong stance on direct selling and entrepreneurialism. Twelve of the 13 candidates won.

The endorsements appeared across the country in a newspaper ad campaign funded by Direct Selling Empowers Americans, the newly formed super PAC associated with the DSA.

“We supported candidates on both sides of the aisle who stood with direct sellers and are pleased that nearly every DSA-endorsed candidate will go on to represent our interests in Washington, D.C.,” DSA President Joseph Mariano shared via email.

“We are hopeful that the next Congress will embrace entrepreneurialism and the pursuit of the American dream, and we look forward to working with members around the country to advance these goals on behalf of nearly 17 million Americans who create better lives for themselves and their customers through direct selling.”

In addition to Democratic Rep. Steven Horsford of Nevada, who lost his seat to Republican candidate Cresent Hardy, the DSA endorsed the following challengers and incumbents:

  • U.S. Senate candidate Joni Ernst (R-Iowa)
  • Congressional candidate Mia Love (R-Utah)
  • Congressional candidate Alex Mooney (R-W.Va.)
  • U.S. Rep. Marsha Blackburn (R-Tenn.)
  • U.S. Rep. Tony Cardenas (D-Calif.)
  • U.S. Rep. Eddie Bernice Johnson (D-Texas)
  • U.S. Rep. Gregory Meeks (D-N.Y.)
  • U.S. Rep. Reid Ribble (R-Wisc.)
  • U.S. Rep. Juan Vargas (D-Calif.)
  • U.S. Rep. Marc Veasey (D-Texas)
  • U.S. Rep. Tim Walberg (R-Mich.)
  • U.S. Rep. Ted Yoho (R-Fla.)

Direct Selling Empowers Developing World’s Entrepreneurs

Last year, the U.N. reported the striking statistic that more people around the globe have access to cell phones than toilets. Six billion of the world’s estimated 7 billion people have access to mobile phones, but only 4.5 billion have access to working toilets—and 2.5 billion of those don’t have proper sanitation.
The need for greater global access to essential products—goods that help alleviate poverty and disease—is one highlighted by Chuck Slaughter, CEO and Founder of Living Goods, in a recent piece for The Guardian. Amid technological leaps forward, like that which saw much of the developing world bypass a landline telephone infrastructure with the adaption of mobile technology, Slaughter identifies four forces that could facilitate a better way of life for those who need it most.

Those forces are microfinance, direct selling, social media and mobile technology. Microfinancing has already benefitted more than 500 million individuals around the world. Direct selling’s rapidly growing business model exploits what Slaughter calls “one the most powerful forces in markets and societies—the power of human networks.” Social media multiplies exponentially the potential of human networks and with it the individual’s ability to market and provide customer service. Mobile technology instantaneously connects entrepreneurs to their customers, transforming all aspects of business.

Living Goods is harnessing these forces in the developing world to provide essential products like anti-malaria treatments, clean-burning cookstoves, fortified foods and solar lamps. By distributing its goods directly through franchisees, the company also creates a livelihood for some of the world’s underemployed, who represent a third of the global population.

Read the full feature from The Guardian.

Video Vision at Talk Fusion

by Barbara Seale

Click here to order the January 2014 issue in which this article appeared or click here to download it to your mobile device.

Company Profile

  • Founded: 2007
  • Headquarters: Brandon, Fla.
  • Top Executive: Founder and CEO Bob Reina
  • Products: Web-based video communications services

It has been said that the most successful companies fill a need in the marketplace. Maybe that’s why 7-year-old Talk Fusion has grown so rapidly. Talk Fusion Founder and CEO Bob Reina got a personal glimpse of the market’s needs while he was on vacation in North Carolina in 2004. He toured a vacation home and considered purchasing it. He took a video of the home and tried to email it to friends. No go. The 10-second video file was too large for AOL to carry.

Bob Reina

Bob Reina

Reina began to think of how many other people had probably been faced with the same frustrating experience. And as he did, his inner entrepreneur kicked into high gear. He realized that he was looking squarely at a business opportunity that could have massive appeal. When he returned home, he talked with a friend he calls “an IT genius.” The friend figured out how to create video email, and Reina figured out how to turn the idea into a business—not just any business, but a direct selling business. In his mind, there was barely any choice. For years he had supplemented his income from his day job as a deputy in the Hillsborough County Sheriff’s Office with a substantial secondary income as a distributor in several direct selling companies. Reina had fallen in love with the industry, and he had learned to build large organizations. He knew direct selling’s power and potential, and he saw a match between the excitement of cutting-edge video technology and the reach of thousands of enthusiastic, hard-working distributors. In 2007, he launched Talk Fusion, offering its initial product to both individuals and businesses.

Since that launch, Reina’s vision for the future of video has proven correct. Just check out these numbers:

    • 92 percent of mobile video viewers currently share videos with others.
    • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.

Auto Responder

  • People now watch about 6 billion hours of YouTube videos per month.
  • Video communication is poised to make up 90 percent of all online traffic by 2015.
  • Online video users are expected to double to 1.5 billion in 2016.

In just seven short years, Talk Fusion has become a leader in video emails and video newsletters, and it is the eighth-largest online video content provider in the world—surpassing respected industry giants such as Yahoo, AOL, Viacom, CBS and MegaVideo, Reina says proudly. But it also offers social media tools, video auto-responders, mobile applications, video conferencing and more.

“Six or eight years ago, people laughed at this idea,” he recalls. “They said video would never catch on, that it was a short-lived trend. But now the whole world is continuing to move more and more toward video, and we’re continuing to develop cutting-edge video technology for today’s marketplace—both personal and business.”

Mass Appeal Made Easy

Video has become widely used today, and Talk Fusion is part of the movement. That’s partly because it continues to develop new video technology applications, but it’s also because it abides by the direct selling mantra: Keep it simple. Talk Fusion makes its products easy to demonstrate and use. The combination makes Talk Fusion’s products attractive to customers and creates a magnetic opportunity for the company’s army of independent associates.

Even though millennials love video, Talk Fusion seems to appeal to every segment of the population. Reina believes video was an inevitable part of the evolution of communication mediation, beginning with the spoken word on radio, then moving pictures on television, then email carrying the written word—and now email, smartphones and tablets that carry video. He believes that nothing helps people or businesses communicate better than video.

Video Newsletters

In just seven short years, Talk Fusion has become a leader in video emails and video newsletters, and it is the eighth-largest online video content provider in the world.

“One of the challenges when I started the company was what vertical market to target,” Reina says. “The answer was: none. Any business or any person can be considered a prospect—both product-wise and opportunity-wise.”

Talk Fusion has made it easy for individuals and businesses to get started. Every product is web-based. Customers register online, instantly get an ID and password, log on to the video communications center and start using their product of choice immediately. Product tutorials are available in more than a dozen languages, and the products themselves are translated for the market where they’re sold.

Associates and customers quickly become experts and find new reasons to use the services. Families who traditionally sent their holiday newsletter as a story typed into an email message may morph it into a video newsletter. Proud parents may mark their child’s special birthday or graduation with a video documenting everything from birth to the big day. Realtors can promote new listings through video email or send a quick home tour to their clients’ smartphones. A broad range of large companies such as Norwegian Cruise Line, Applebee’s Restaurants, DHL and CIGNA Insurance Co. all use Talk Fusion products to reach and connect with online customers using the power of Talk Fusion’s email marketing. So does West Point Military Academy and numerous police departments and charities.

The range of uses and applications is one of the key attractions for Talk Fusion prospects. “The irony is that our associates are not necessarily into technology,” Reina notes. “Our products are fun and easy to use. They appeal to people of all ages, from very young to older, so the marketplace for our associates is vast. We’re proud that every product is designed to be simple so that the average person can use it.”

Instant Service, Instant Pay

And since people usually join direct selling companies to earn extra money, the Instant Pay feature of the company’s compensation plan gets their attention. The company deposits compensation into its associates’ Talk Fusion-branded Visa cards or electronic bank accounts. When an associate makes a sale, the customer can begin using their product immediately, and the associate’s commission is loaded to their account within three minutes. Binary, matching bonuses and almost every other element of compensation is paid instantly. And because each service has a monthly subscription rate, commissions are recurring, providing associates with a regular, reliable monthly income.

“We developed Instant Pay because what gets rewarded gets repeated,” Reina explains. “It gives people money for pressing needs. We’ve been doing this for about two years. It validates the business, speaks to the financial strength of the company and also creates an excitement factor that people are attracted to when they consider becoming a Talk Fusion associate.”


“We developed Instant Pay because what gets rewarded gets repeated.” —Bob Reina, Founder and CEO

The lure of Instant Pay is also tempered with practicality. In Talk Fusion’s recruiting materials Reina makes a point to set realistic expectations for any prospective independent associate. He is upfront, saying that direct selling is only an opportunity. Hard work, diligence, leadership and the willingness to learn and then teach others are all required. Even then, he says, a new associate should expect to work their business consistently for 7–10 hours a week for at least a year before they can realistically evaluate their prospects for long-term success. That straight talk gives Talk Fusion street cred, and the company works hard to maintain that trust.

“In our culture we’re very transparent,” Reina says. “Because I was in the field so long, I know what it takes to become successful. I don’t want anybody to become disappointed. If people put hard work into it, they have an opportunity to become successful. But if someone isn’t willing to work hard, I tell them please don’t join.” He adds, “That advice doesn’t eliminate the get-rich-quick idea, but they know where we stand on the matter. I think it’s important for Talk Fusion and for the reputation of the industry as a whole.”

Fast Forward to the Future

That hard-working culture has produced a fast-growing company, and Reina is bullish on its future. Talk Fusion already does business in more than 140 countries and, though Reina didn’t share revenue numbers, he says the company grew in 2012 by 42 percent over the prior year. While the domestic market continues to expand, growth is gaining momentum in international markets, especially Mexico, Brazil and other Latin American markets. Reina laughs that translations are one of his largest budget line items. The company’s global reach gives associates a virtually unlimited marketplace in which to build their business.

The company is poised to introduce a series of new products and technology in the immediate future. Talk Fusion CONNECT, a powerful three-in-one live broadcasting, video conferencing and desktop share product, was launched late last year. Its users: primarily businesses. Reina describes it as the first of its kind and predicts that it will become the company’s flagship product.

His goal for Talk Fusion is to keep changing as many lives as he can and to continue developing cutting-edge products. That means staying ahead of the fast-moving technology curve—not an easy task. But the company keeps tabs on industry, consumer and business trends, and it already has technology development offices in two states.

“We’re growing as a technology company, and we own and develop our own products,” Reina says. “We’re debt-free, and we’re growing in revenue and in marketplaces. This is the most exciting time ever for us.”

A Culture of Generosity

Talk Fusion’s Founder and CEO Bob Reina believes in sharing the fruits of his labor, and he encourages the company’s independent associates to follow his example.

“With great success comes greater responsibility,” he says.

Talk Fusion’s success—it has expanded to operate in 140 countries over its seven years and grew more than 40 percent last year—has allowed Reina and his company to support a variety of causes in its home state and beyond.

Bob Reina presents a $45,000 check to SPCA Florida to support animal welfare.

Reina is an animal lover who shares his home with several pets and on most days also shares his office with at least one. Many of his philanthropic efforts support animal welfare, including his quest to help build the Humane Society of Tampa Bay Animal Health Center sponsored by Talk Fusion, which has become a reality. Reina and Talk Fusion made a $1 million donation, followed a few months later by a $100,000 donation that represented $1,000 for each of the Humane Society’s 100 years of saving animal lives. Those donations inspired additional contributions from Talk Fusion associates from more than 30 countries. Other animal organizations, such as the SPCA Florida and no-kill shelter Critter Adoption and Rescue Effort (C.A.R.E.), are also beneficiaries of Talk Fusion’s support.

Humans benefit from Talk Fusion’s generosity, too. The company has supported programs that help at-risk youth and athletic programs for young people in nearby communities, and has helped individuals in crisis. In addition to its financial support, Talk Fusion lends its video capabilities to nonprofit organizations to help them with marketing and fundraising efforts.

Talk Fusion and its associates also take care of each other around the world. During a recent sales convention in Russia, Reina and Vice President of Training and Development Allison Roberts reminded the sold-out crowd of Talk Fusion’s commitment to giving back, telling the story of a Ukrainian associate whose young son suffers from debilitating spina bifida. They announced that Talk Fusion was working with Russian charitable organization RusFond to help raise awareness of the needs of children with spina bifida. Then they donated $40,000 for the child’s much-needed surgery. Talk Fusion associates from around the world immediately followed their example, giving a total of more than $80,000.

The company’s major gatherings routinely include an opportunity to give back. In Indonesia, associates who attended a sales conference were so inspired by the announcement of $100,000 to build a local orphanage that they donated an additional $30,000.

In another instance, when a gold-level associate became seriously ill, Reina, on behalf of Talk Fusion, surprised the associate with a check for $10,000 to help defray her medical expenses. Upon hearing the news, associates everywhere quickly moved to show their support, raising a total of more than $22,000.

“Sometimes worthwhile causes choose me,” Reina observes. “There’s a need that’s brought to my attention, and if I can help, I try to. I also encourage associates, as part of their growth process, to care about others more than themselves. It’s neat to watch what happens to people.”

Philanthropy is so important at Talk Fusion that one of Reina’s goals is to develop a foundation to handle the company’s charitable involvement. It already raises awareness of philanthropic gestures and needs through its dedicated website, TalkFusionGivesBack.com.

Smart Leadership Spurs Growth at Rodan+Fields


“Entrepreneur” and “CEO” are titles that go hand-in-hand in business, but their close association has been known to give rise to another kind of leader entirely: the entrepreneurial CEO. That’s what Forbes Contributor Robert Sher calls a leader whose penchant for “strategy tinkering”—however well intentioned—can have an adverse effect on organizational growth.

The temptation to pursue new strategies or other shiny objects can cripple a management team’s ability to execute and distract from the company’s core mission. Sher points to the rapid growth achieved by skincare company Rodan+Fields as a case study in balancing new and existing strategies.

In 2010, Rodan+Fields was experiencing disparate success rates among the company’s growth programs across various regions. CEO Lori Bush could focus on ramping up the compensation plan to attract new distributors or invest in developing the company’s current sellers and identifying potential high-performers.

Rather than a comprehensive overhaul at either end, Bush created a behavioral training pilot program to determine the optimal strategy for the company. The program enabled Bush’s team to experiment and glean wisdom with minimal participation from or risk to the wider organization.

By channeling and vetting new strategies while sustaining organizational momentum, Rodan+Fields has experienced what Dan Chard refers to as The Power of Alignment. Chard, President of Sales and Operations at Nu Skin, underscores the need for a clear, consistent strategy flowing from the management team to distributors in his recent Working Smart feature for DSN.

Read the full story from Forbes.

Helping Children Live Better Lives

by Candace Matthews, Global Chief Marketing Officer of Amway

If you’ve ever heard Amway Chairman Steve Van Andel or President Doug DeVos speak, you know they believe wholeheartedly in the power of entrepreneurism to make the world a better place. But it isn’t just the power of a business opportunity that can make a difference in the communities in which we live, work and play. It’s also the tremendous potential of our ability to mobilize people to help others.

Ten years ago Amway chose to focus its corporate philanthropy on children’s causes worldwide through the Amway One by One Campaign for Children and programs that improve the health, education and well-being of children. We believe in helping people achieve their potential and are committed to helping children get the support they need to thrive.

Our employees and Amway Independent Business Owners around the world enthusiastically joined us, identifying needs and organizations in their own communities and finding ways to help children live, learn, achieve and play.

Over the past decade, they have embraced causes in their cities and villages, making a positive impact in the lives of more than 10 million children. They have volunteered nearly 2.7 million hours to children’s causes and raised more than $190 million.

Their example is inspiring, and they are making a difference. Let me share a few examples of how our business owners have impacted children around the world:

    • In rural China, Amway built nutrition kitchens through the “Spring Sprout Project” to help children and their families learn to prepare nutritious meals.
    • Our business owners in South Africa provided lap desks when they learned Johannesburg students didn’t have desks in their classrooms.
    • In Thailand, a “Flying Book” program helped support literacy efforts by bringing books to Thai children who typically only read two books per year.
    • Business owners in Brazil and Guatemala built homes through Habitat for Humanity, giving children safe places to live.
    • In the United States, Amway built 15 KaBoom! playgrounds to support the organization’s goal of giving every child a safe place to play within walking distance of their home.
    • We have leveraged our scientific expertise in nutrition to create Nutrilite Little Bits, a micronutrient powder to fight chronic malnutrition in children.
    • And to help with the healing of the children and families most affected by the devastation of the March 11, 2011, earthquake and tsunami in Japan, Amway recently opened the first “Amway Community House” in Tokohu. Working in partnership with local governments and nonprofit organizations, Amway Japan aims to build a dozen houses to give families and children a place to connect, rebuild and heal.


These are amazing examples of compassion and caring led by tireless volunteers and generous givers who help fulfill the Amway vision of helping people live better lives.

As we commemorate the 10th anniversary of the Amway One by One Campaign for Children, we hope to galvanize support and mobilize the collective power and strength of our global network in a single day of giving and volunteering.

On the Amway Universal Children’s Day on Nov. 20, we are inviting our employees, business owners and friends to “Commit to Serve” by identifying a children’s cause and giving their time that day to make a difference in a child’s life. We’ve launched a new Amway One by One Campaign for Children website at www.amwayonebyone.com to inspire people to give their time to help children achieve their potential.

What children’s cause inspires you? I’m passionate about two organizations dedicated to improving the lives of children: Figure Skating in Harlem and the Boys & Girls Clubs. Figure Skating in Harlem is a pioneering organization that provides New York girls from elementary through high school with educational and skating opportunities to help them learn perseverance, responsibility, teamwork and leadership on and off the ice.

Closer to home, my family has hosted fundraisers to bring new programs to Boys & Girls Clubs in Amway’s backyard in West Michigan. Amway has been a supporter of the Boys & Girls Clubs nationally, and our corporate involvement dates back to before Amway was established in 1959: Nutrilite Founder Carl Rehnborg helped create the first Boys & Girls Club in Buena Park, Calif., in 1948.

I’m spending Nov. 20 in our headquarters community of West Michigan, volunteering my time with several local organizations. I’ll be joined by tens of thousands of people around the world who will give of their time and talent to help children.

We at Amway hope it’s only the beginning of renewed commitments to pledge time and money to help improve the lives of children in the big cities and tiny villages where we operate. In the next 10 years we hope to double our giving and impact.

So many of our peers in the direct selling industry embrace causes to better humankind. We are inspired by their efforts and encourage them to keep giving.

We also invite the industry to join us on Nov. 20 and embrace a children’s cause in their communities. Together we could impact millions of children around the world in a single day.

For information on the Amway Universal Children’s Day or to learn more about helping children in your community, visit www.amwayonebyone.com.

Candace MatthewsCandace Matthews, Global Chief Marketing Officer of Amway

Organo Gold Announces Strategic Partnership

Gourmet coffee company Organo Gold has announced a new strategic partnership with professional golfer and entrepreneur Greg Norman and his group company, Great White Shark Enterprises. Based in Vancouver, British Columbia, Organo Gold offers coffee, teas and other products infused with Organic Ganoderma.

Norman, who began his relationship with the company by signing up as a Distributor and completing field training, will serve as Organo Gold’s global spokesperson. “As part of my due diligence, I was amazed to see the opportunity that Organo Gold has afforded to so many people,” said Norman, who soon achieved leadership status selling the products. “I look forward to helping Organo Gold grow from strength to strength.”

Holton Buggs, Executive Vice President of Sales and Marketing at Organo Gold, stated, “After witnessing Greg Norman’s success on and off the golf course, I knew that he personified the OG vision to create a powerful consumer coffee brand. He is the ideal person to help us expand our distribution, starting with the Coffee Connoisseur Club.”

The Coffee Connoisseur Club (C3Club), Organo Gold’s newest initiative, allows members to browse and buy products online, earn free product through the company’s “Sip, Sample, Share” referral program and sign up for automatic deliveries.

Read the full announcement from Organo Gold.

Entrepreneurship on the Rise among Millennials


Over at Entrepreneur, the up-and-coming Millennial generation is the subject of an infographic depicting the rise of entrepreneurship among young workers.

Based upon research compiled by Rasmussen College, the graphic shows that “freedom” is the No. 1 factor driving Millennials to quit their day jobs and pursue entrepreneurial endeavors. Among respondents, 71 percent indicated that they would prefer working for themselves to working for others at a regular job, and 60 percent said they will likely do so within two years.

The graphic also shows the explosion of popular collaboration tools like Skype and Dropbox, as well as the increase in entrepreneurial programs offered online and at colleges.

For further reading on Millennials in direct selling, check out our recent cover story on generational dynamics in direct selling and company spotlight on how Millennials are bringing new energy to Vemma.

See the full infographic from Entrepreneur.