Isagenix Makes Room for Growth with New World Headquarters

Isagenix International on Monday cut the ribbon at its new 150,000-square-foot world headquarters in Gilbert, Arizona.

Company co-founders Jim and Kathy Coover, as well as Gilbert Mayor John Lewis and other local dignitaries, were on hand to celebrate the opening of the new facility. The three-story headquarters initially will house more than 500 employees, with room to accommodate hundreds more.

“We are extremely excited about our new global headquarters,” Jim Coover, CEO, said in a statement. “Gilbert is a wonderful, thriving community within the greater Phoenix area and is a great location for us to further our mission to transform the lives of people around the world.”

Now approaching 15 years in business, Isagenix is a maker of health and wellness products addressing weight-loss, energy, fitness and skincare needs. Among its newest offerings is a line of fair-trade coffee, which the company rolled out in August 2015 at its annual salesforce event.

Isagenix relocated its headquarters from nearby Chandler, Arizona, where employees were dispersed among three separate locations as a result of rapid growth. The business generated revenue of $725 million in 2014, earning the No. 27 rank on the DSN Global 100, a list of the top direct selling companies in the world. Management reports that 2015 revenue was up 20 percent to nearly $900 million.

The company’s new state-of-the-art headquarters reflects a commitment to employee wellness, with an abundance of natural light and an onsite cafeteria stocked with healthy food options. The facility is part of a bigger mixed-use development that includes a fitness center, eateries and shops alongside office spaces. Isagenix also has outfitted its headquarters with a 300-seat auditorium, interactive lobby museum and various laboratories dedicated to product development.


Wellness Brand Immunotec Launches New Skincare Collection

Immunotec is expanding its product portfolio with Elasense skincare, unveiled this month at the company’s annual convention in Las Vegas.

The new collection launched with five products, all containing Immunotec’s exclusive SynerG4 antioxidant complex, made up of the antioxidant glutathione and extracts of green tea, acai berry and cactus. Elasense offers a complete skincare regimen consisting of three Daily Basics and two anti-aging formulations. Quebec, Canada-based Immunotec collaborated with a prominent dermatologist, Dr. Ronald Prussick, MD, FRCP(C), to develop the line.

“Our company has a rich history of research, science and natural products—this is true for our nutritional supplements, and is now true for our skincare line,” Immunotec’s Vice President of Research and Development, John Molson, said in a statement. “With the incorporation of glutathione in our Elasense skincare collection, Immunotec proudly offers products addressing both intrinsic and extrinsic aspects of health, aging and beauty.”

Apart from the new skincare collection, Immunotec sells a range of wellness products targeting health, weight management, energy and physical performance. The company’s flagship product is Immunocal, a patented natural protein clinically demonstrated to help maintain the immune system. Currently, Immunocal products are sold in Canada, the U.S., Mexico, Dominican Republic, the U.K. and Ireland.

Viridian Greets 2016 with New Solar Partner, Key Tax Credit

After rolling out a solar partnership with Sungevity in September, Viridian parent Crius Energy LLC is marking a milestone in the business. The company’s solar energy sales have topped 50 megawatts in the past two years, supplying clean solar power to nearly 7,000 customers.

Crius closed out the third quarter of 2015 with a 90 percent year-over-year increase in megawatts of generating capacity sold, driven primarily by direct selling subsidiary Viridian Energy. The Stamford, Connecticut-based company is looking to accelerate that growth through its partnership with Sungevity, a solar provider with operations in the U.S. and Europe. The contract secures more favorable terms and a higher profile for Crius than a prior agreement with SolarCity.

“The solar energy market represents a high-margin opportunity for Crius, having contributed 10 percent to our EBITDA last year,” Crius CEO Michael Fallquist said in a statement. “We look forward to continuing to deliver on the extensive potential of this business with our well-capitalized partner, Sungevity, with optimism after having achieved our 50 megawatt sales milestone in just two years.”

The company’s outlook improved further with the recent extension of a key tax credit. Christmas came a week early for Crius and other industry players when the U.S. government voted to extend the solar Investment Tax Credit (ITC), one of the most significant policy incentives in place to advance the industry. The ITC provides a dollar-for-dollar reduction in federal income taxes to companies or individuals investing in solar.

“The ITC extension promises to accelerate the already rapid growth of the solar industry by enabling solar energy products to be viably offered in more states, thereby expanding Crius’ geographic footprint and enabling our solar business to continue its strong growth trajectory,” said Fallquist.

Green Energy Seller Viridian Expands into Texas

Viridian Energy is now open for business in Texas, the largest deregulated energy market in the U.S. The latest expansion puts the green energy company in 19 markets nationwide.

“Texas accounts for an eighth of America’s overall energy consumption, and we’re excited to further our company’s sustainability mission by offering consumers one more way to stretch their energy budgets while helping the environment,” CEO Michael Fallquist said in a statement.

To mark the opening of Viridian’s new market, employees and Independent Associates put in more than 150 volunteer hours at the Trinity River Corridor Project, an extensive public works and urban development project underway in Dallas. The volunteers removed 2,050 pounds of invasive plants, trash and debris from the Dallas Floodway.

Viridian is the largest subsidiary of Crius Energy Trust, accounting for more than half of the company’s total sales. The Stamford, Connecticut-based company offers electricity that is more than 50 percent renewable, natural gas with carbon offsets and residential solar power.

Crius Energy reported revenue up 32.1 percent to $204.1 million in the third quarter. Management said revenue growth was largely driven by the acquisition of TriEagle Energy in April. Earnings before interest, taxes, depreciation and amortization totaled $16.1 million, versus $15.2 million a year ago.

Nerium Soars to #12 on Inc. 500|5000 List

Today, Inc. magazine announced its 34th annual Inc. 500|5000 List, and the exclusive ranking once again features several direct selling brands. The Inc. 5000 is a list of America’s fastest-growing private companies, with the Inc. 500 representing a special ranking of companies in the top 10 percent.

Eight direct selling companies are included in this year’s list, and they represent a wide variety of categories: consumer products, health, travel & hospitality and energy. The growth increase spans an even greater range from a very respectable 125 percent (Beachbody) to a whopping 16,617 percent (Nerium). Nerium has only been in business since August 2011, making this percentage growth number even more impressive.

Limited to U.S.-based, privately held companies, the Inc. 5000 measures revenue growth from 2011–2014.

The top 500 companies on the list will be featured in the September issue of Inc.

To view the entire list, please visit

12 Nerium International 16,617% $403M Consumer Products & Services
132 Plexus Worldwide 2,833% $310.4M Health
442  It Works! 1,060% $538M Consumer Products & Services
564 Jeunesse 811% $419.2M Consumer Products & Services
915 WorldVentures 491% $315.5M Travel & Hospitality
2210 Isagnenix 177% $725M Health
2814 Ambit Energy 128% $1.5B Energy
2864 Beachbody 125% $938.9M Health

Youngevity Acquires 2-Year-Old Jewelry Brand Mialisia

Youngevity Intl. is venturing further into fashion with the acquisition of direct selling jewelry brand Mialisia. Through an ongoing acquisition strategy, the California-based conglomerate has built a portfolio of more than 1,000 nutrition, lifestyle and telecommunications products.

Mialisia Founder Annelise Brown sold more than $1 million in inventory from her basement in the three years before she and her husband, Sean, officially launched Mialisia in July 2013. The Utah-based brand markets VersaStyle jewelry, a patent-pending design that can convert into a variety of styles. Mialisia brought former lia sophia President Tom Lang on board as COO in January.

The line is a complement to Youngevity’s couture apparel and jewelry brand, MK Collaborative, as well as its cosmetics and skincare products, CFO Dave Briskie said in the company’s statement.

“I am thrilled to see Youngevity leveraging its investment in the MK Collab by bringing other exciting companies and opportunities into the apparel and jewelry product category,” said Marisa Kenson, the celebrity fashion designer behind MK Collab. “The synergies that will come from product integration and cross-merchandising opportunities should provide for an exciting growth platform.”

The Mialisia deal gives Youngevity distributors and customers access to the brand’s offerings, and vice versa. Youngevity did not provide further details of the transaction.

In the first quarter of 2015, Youngevity acquired wide-ranging home and personal-care brand JD Premium and health and wellness brand Sta-Natural. The company also added energy services through a partnership with Energy Professionals.

Youngevity to Offer Energy Services through New Partnership

Youngevity International is adding another segment to its diverse direct selling business, this time in the services category. The San Diego, California-based company has branched into energy and natural gas services through a new partnership with Energy Professionals.

The new services, including green renewable energy options, will launch for Youngevity’s Texas distributors and customers this month. The company anticipates that more deregulated markets will follow. Energy Professionals holds contracts with 10 of the country’s top 13 energy supply companies, enabling it to service more than 5 million residential customers and more than 50,000 commercial accounts.

Youngevity’s extensive offerings span the Health and Wellness, Beauty and Care, Food and Beverage, and Home and Family categories. Further diversifying its model with energy services allows Youngevity customers and distributors to participate in a $500 billion industry, said President Bill Andreoli.

“Energy services represent a transfer buying experience,” Andreoli shared in the company’s release. “Everyone uses energy every day, and now we believe our distributors can make a better energy choice and supplement their income by helping customers do the same.”

90 Days of Direct Selling – Day 89


Zija International

2013 Net Sales: $144 million

Country: USA

Zija International specializes in cutting-edge health, wellness and nutrition products. Its offering has grown to include liquid nutritionals, weight management, energy, and performance and skin-care lines. Zija currently operates in 45 countries worldwide through a global family of independent distributors. The company is dedicated to empowering its distributors, customers and employees to reach their dreams of health and financial wellness and live “Life Unlimited.”


2012 Rank: 82
2012 Net Sales: $110 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, wellness
Markets: 45
Salespeople: 185,500
Employees: 172
Headquarters: Lehi, Utah
Executive: Rodney Larsen
Year Founded: 2005


90 Days of Direct Selling – Day 83


Vemma Nutrition Co.

2013 Net Sales: $221 million

Country: USA

Vemma is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every month, thousands of new customers experience the positive difference of the clinically studied Vemma formula. The Vemma brands include Verve, a healthy energy drink, and Bod-e, a weight-loss line.


2012 Rank: 81
2012 Net Sales: $117 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness, food and beverage
Markets: 49
Salespeople: 105,251
Employees: 200
Headquarters: Tempe, Arizona
Executive: BK Boreyko
Year Founded: 2004



Viridian Energy

2013 Net Sales: $267 million

Country: USA

Viridian is a socially responsible energy company offering customers the opportunity to make a difference by choosing affordable, alternative clean energy solutions for their homes and businesses.


2012 Rank: 63
2012 Net Sales: $182 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy
Markets: 1
Salespeople: 22,065
Employees: 206
Headquarters: Stamford, Connecticut
Executives: Michael Fallquist and Meredith Berkich
Year Founded: 2009


90 Days of Direct Selling – Day 76


Stream Energy (Ignite Inc.)

2013 Net Sales: $867 million

Country: USA

Stream Energy is the longest-tenured network marketing energy company in the world, providing residential and commercial energy service to consumers through its wholly owned subsidiary, Ignite.


2012 Rank: 16
2012 Net Sales: $840 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Energy and HomeLife Services
Markets: 1
Salespeople: 265,832
Employees: 238
Headquarters: Dallas, Texas
Executive: Mark Schiro
Year Founded: 2004