Direct Selling News Unveils Industry’s Top Companies in Eighth Annual DSN Global 100

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In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its eighth annual DSN Global 100, an exclusive ranking of the world’s largest direct selling companies.

The DSN Global 100 is a collective effort to show the impact and potential of the $183.7 billion direct selling channel. Unveiled online at DirectSellingNews.com and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of more than $82 billion.

“Each year, the DSN Global 100 gives us an opportunity to recognize the leading companies in direct selling today,” said Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News. “The companies on the list represent a

Click here to read the rest of the press release at Direct Selling News.

To view the entire 2017 DSN Global 100 list, click here.

 

2017 DSN Global 100 Celebration Facebook Event

Join us on our Facebook page Wednesday, April 19 at 7 PM – 10 PM where we present the 8th annual DSN Global 100! We will be posting the countdown live from the ballroom at the celebration.

Leading up to the big event, lets have a friendly conversation on the positive ways direct selling has impacted your lives. https://www.facebook.com/DirectSellingNews/ #DSNG100

Click here to go to event page.

 

Tech Investments Help LegalShield Boost Memberships

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LegalShield is moving into 2017 with memberships at an all-time high, thanks in part to a significant investment in new technologies.

Over the course of 2016, more than 500,000 enrolled in the company’s legal plans, which offer unlimited legal advice and what is touted as the industry’s only 24/7 hotline, for members needing emergency assistance. The Oklahoma-based company also offers a subscription-based service for small businesses. As it enters the new year, LegalShield is serving more than 1.6 million member accounts.

The company’s sizable growth over the past year dovetailed with the launch of several new digital products and services, foremost among them the new-and-improved LegalShield App. The tool enables users to contact a law firm, prepare a will or process a parking ticket with all the ease of placing a mobile order at Starbucks. In the words of LegalShield’s CEO, Jeff Bell, “The LegalShield App is a game changer, because it puts your law firm in the palm of your hand.”

Two additional apps introduced in 2016 are helping the company reach new audiences. The Shake by LegalShield app allows users to create—at no cost—legal forms tailored to their specific U.S. state or Canadian province. The in-house team behind Shake also created Ask by LegalShield, which provides answers to more than 1,500 common legal questions.

The company’s focus on digital initiatives was reinforced by the November promotion of David Coffey to Senior Vice President, Chief Digital Officer. Coffey, formerly LegalShield’s Chief Media Director, has been tasked with leading a continued expansion of online marketing.

USANA Promotes Three to VP Roles

Three have advanced to vice president roles at USANA Health Sciences Inc., the nutrition company announced Thursday.

The past month has ushered in several leadership changes at USANA, beginning with the appointment of Kevin Guest as sole CEO. Guest formerly shared the role with Co-CEO Dave Wentz, who stepped down at the end of November. The company then named Jim Brown as President, in addition to his role as Chief Operations Officer, and hired on Walter Noot as Chief Information Officer.

Now, three executive directors have been promoted to vice presidents over their respective areas. Ashley Collins will serve as Vice President of Marketing and PR, Amy Haran as Vice President of Communications, and Howard Gurney as Vice President of Product Development Process.

“I have had the pleasure of working with these proven leaders for many years now and know firsthand their dedication and commitment to our employees, stakeholders, distributors and customers,” said Guest. “These talented and ambitious individuals have been essential in hitting key benchmarks within the company and will continue taking us to the next level of excellence.”

Collins, who has led USANA’s public relations and social media efforts, will now oversee the marketing and digital marketing teams as well. In 16 years with the company, she has contributed to major campaigns and helped to develop key relationships with athletes and celebrities, as well as USANA’s sponsorship of The Dr. Oz Show.

Heading up communications, Haran will draw upon 13 years of experience with the company. Her new responsibilities include leading digital communications for USANA’s 1,300 employees and 400,000 distributors, and providing guidance to the customer service, translation and content creation teams.

Gurney formerly served as executive director of quality systems and regulatory affairs, managing the company’s regulatory team. As vice president, he will continue to oversee these areas while orchestrating a wider effort to streamline the product development process.

Vemma Settles with FTC

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It’s a new day for Vemma Nutrition Co.

The Federal Trade Commission announced Dec. 15 that it has approved a settlement agreement in its case against the Arizona-based company, bringing an end to a more than year-long, multimillion-dollar legal battle. The agreement offers a clear path forward for CEO B.K. Boreyko to continue operating Vemma as a customer-focused network marketing company, while also establishing specific rules related to distributor compensation and income claims.

The settlement covers Vemma Nutrition Co., Vemma International Holdings Inc. and Boreyko, and a separate settlement covers former Vemma distributor Tom Alkazin and Alkazin’s wife, Bethany, who had been named as a relief defendant in the original federal court action. The settlement outlines specific business practices from which the defendants are prohibited in engaging, including paying compensation to a distributor unless a majority of that individual’s revenue comes from sales to people who are not a part of the business venture, making deceptive income claims and making unsubstantiated health claims. In addition, Vemma has agreed to…

Click here for the full story.

 

DSN will continue to update this story as additional details become available.

Amway Rolls Out Global Volunteer Initiative

Photo: Amway Business Owners (above and below) participate in local volunteer projects.


The world’s largest direct selling company wants to build the world’s largest volunteer force.

Amway Corp. is kicking off a global initiative known as #AmwayVolunteers to highlight the volunteer efforts of its employees and Amway Business Owners, or ABOs, who number more than 3 million worldwide. With that kind of volunteer base, Amway can afford to set some ambitious goals, and it has. The No. 1-ranked direct selling company is gunning to build the world’s largest volunteer force by 2019, when Amway will celebrate 60 years in business.

The concept is simple: ABOs sign up to participate by taking an online pledge to “be the change” in their communities and help people live better lives, specifying what that might look like for them. The next step is to take action and volunteer through the organization or cause of their choice. Finally, the company encourages individuals to share their experiences on social media using #AmwayVolunteers.

“We value the passion and volunteer efforts of Amway Business Owners and Amway employees that are making a dramatic impact in their local communities,” said Jeff Terry, Global Head, Amway Corporate Social Responsibility. “#AmwayVolunteers showcases their individual works (on a global scale) in an effort to create the world’s largest volunteer community by 2019.”

This new undertaking broadens the scope of Amway’s grassroots volunteer efforts, which primarily have focused on the One by One Campaign for Children, centered on causes that support children in need, and the Nutrilite Power of 5 Campaign, which raises funds and awareness to help fight childhood malnutrition.

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Avon Foundation Helps Colleges Take Action on Sexual Assault

The Avon Foundation for Women is funding a first-of-its-kind national leadership program to address gender-based violence on college campuses.

The charitable arm of cosmetics maker Avon is behind a new collaborative of 20 colleges and universities that recently came together for The National Leadership Institute: Changing the Narrative on Campus Gender-Based Violence. The program equips schools with action plans for preventing and responding to sexual violence. Avon tapped the health and social justice nonprofit Futures Without Violence to develop the National Leadership Institute curriculum, which advocates trauma-informed care in cases of assault.

To research, design and implement the curriculum, Futures Without Violence partnered with Harvard Law School’s Gender Violence Program and the University of Virginia’s Curry School of Education. The resulting material was presented at the first two National Leadership Institute events, held this fall in Boston and Atlanta. According to Lonna Davis, Director of Children & Youth Program for Futures Without Violence, “The Institute is part of a long-term investment to shift the narrative and introduce a primary prevention and trauma-focused approach that engages the entire school community.”

The National Leadership Institute is the brainchild of the Avon Foundation for Women, which also underwrote the project with a $200,000 grant. The foundation has long supported domestic violence awareness and prevention through its Speak Out Against Domestic Violence program, launched in 2004. For more than five years now, that program has included awareness campaigns and bystander initiatives on college campuses, but with its latest initiative Avon is empowering students and schools to take the lead in addressing assault and sexual violence.

More than 70 schools applied to participate in the program, but just 20 were selected to attend the two-day event, among them Brandeis University, Morehouse College and the University of North Carolina at Charlotte. With ongoing support, these schools will create a campus action plan that engages students, college administration, campus police and leading consultants. “We’ve just spent two days looking at best practices and solutions to shift campus culture away from victim blaming to a more trauma-based perspective,” said Christine Jaworsky, Avon Foundation Program Director. “Now the real work begins.”

Nature’s Sunshine Products Appoints New CFO

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Nature’s Sunshine Products has appointed Joseph Baty as its next Executive Vice President and Chief Financial Officer.

Baty succeeds Stephen Bunker, who will retire from the health and wellness company at the end of the year, after assisting with the transition.

Previously, Baty held the roles of EVP and CFO with Schiff Nutrition International, a maker of vitamins and nutritional supplements such as Airborne. He was with the company from 1997 until its sale to Reckitt Benckiser in 2012, for a price of $1.4 billion. In June 2012, Baty was named CFO of the Year among large companies by Utah Business magazine. Before joining Schiff he was a partner with public accounting firm KPMG.

“I am thrilled to have someone with Joe’s track record and experience in the nutritional supplement industry join our leadership team,” said Gregory Probert, Chairman and CEO of NSP. “Joe has demonstrated the ability to work closely with business leaders to achieve outstanding financial results and deliver impressive value to shareholders.”

NSP sells its nutrition and personal-care products through a network of more than 277,000 independent Managers and Distributors. Last year, sales amounted to $325 million, putting the company at No. 51 on the DSN Global 100 ranking of the world’s top direct selling companies. Utah-based NSP operates in more than 45 countries worldwide.

Amway Nutrition Program to Reach Half a Million Children

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A small packet of powder is making a huge difference on behalf of the world’s largest direct seller.

Amway, which has worked with the World Health Organization to develop its Nutrilite Little Bits supplement, to fortify a child’s food with 15 essential nutrients, made a special announcement Oct. 16, World Food Day. The company has declared that over the next 1,000 days, through its Nutrilite Power of 5 Campaign, it is committed to feeding 500,000 children around the world by the end of 2019. Already Amway has distributed Little Bits to more than 30,000 malnourished children since 2014.

Accomplishing this goal in 1,000 days has significant meaning, because children who get proper nutrition in their first three years have a better chance of making it past their fifth year, according to a statement by Amway. “The first 1,000 days of life are critical for survival.”

“From a global perspective, almost every country in the world, regardless of income, faces some form of malnutrition, including undernutrition. … Research shows that [Nutrilite] helps improve the physical and cognitive health of children.”

Pure Haven Essentials Secures USDA Organic Certification

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Pure Haven Essentials recently announced that its Rhode Island manufacturing facility has been certified through the USDA National Organic Program.

The enterprise known as Pure Haven Essentials was launched earlier this year by the management team behind Ava Anderson Non Toxic, which closed its doors in February. Pure Haven Essentials is carrying on the Ava Anderson mission to educate consumers about harmful ingredients and provide safe beauty and home products.

A group of investors with long experience in the direct sales channel—namely Rudy Revak, Mary Julich, Steve Kole and Bruce Jensen—have taken on ownership of Pure Haven Essentials through their company, Global Ventures Partners. The Andersons and their daughter, Ava, whose vision led to the founding of Ava Anderson in 2009, are not involved in the new venture. In a statement announcing the sale, the Andersons describe the new owners as “a team of experienced and caring direct sales veterans.”

Setbacks with third-party suppliers were among the factors that hurt the Ava Anderson business, according to management’s January closing announcement. In recent months a handful of suppliers had violated their agreements, adding ingredients banned by the company into several of its 80-plus products. Thus one of management’s goals in the transition to Pure Haven Essentials is to bring all production in house, under an internal Quality Control Department. The company’s new organic certification is key to that effort, according to Chief Product Officer Krupa Koestline, who oversees the department.

“To achieve this certification, we passed a stringent audit by Oregon Tilth Certified Organic,” said Koestline. “We had to qualify in all areas, including sourcing, formulation, production procedures, sanitizing and cleaning processes, quality control, and tracking of all incoming and outgoing products.”

The Rhode Island company is committed to providing products free from harmful chemicals, known carcinogens and endocrine disruptors. Current offerings include a wide range of personal-care products, cosmetics and a home cleaning line. The USDA organic certification brings an additional layer of oversight and accountability to the company’s manufacturing process, said CEO Joe Ochoa. “We know that this is important to both our consultants and our customers who depend on us to provide the very best for them and their families.”