DSA Unveils ETHOS Winners at Annual Meeting

Seven companies received industry-wide recognition Tuesday evening at the Awards Gala capping the Direct Selling Association’s Annual Meeting. Held in San Antonio, the event revealed the winners of this year’s ETHOS Awards, as well as a new inductee into the DSA Hall of Fame.

Last month the DSA announced the ETHOS sub-category winners across seven categories. From those finalists, a panel of industry leaders and outside experts narrowed the selections on the criteria of excellence, creativity and innovation.

In addition to taking home the ETHOS Award for its Project Runway marketing campaign, cosmetics giant Mary Kay saw Senior Vice President Michael Lunceford join other direct selling luminaries in the DSA Hall of Fame. The award honors Lunceford’s longstanding support and leadership of the DSA, where he serves as Chairman of the Government Relations Committee, and the entire industry.

2015 ETHOS Awards

Marketing & Sales Campaigns: Mary Kay Inc., Project Runway/Lifetime TV sponsorship
Product Innovation: LifeWave Inc., Theta One and Theta Active
Excellence in Salesforce Development: Scentsy Inc., Idea Share
Technology Innovation: Rodan + Fields, self-checkout point-of-sale
Vision for Tomorrow: Nu Skin Enterprises, Creating Smiles
Rising Star: All’asta
Partnership Award: Step Into Success

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