2017 DSN Global 100 Celebration Facebook Event

Join us on our Facebook page Wednesday, April 19 at 7 PM – 10 PM where we present the 8th annual DSN Global 100! We will be posting the countdown live from the ballroom at the celebration.

Leading up to the big event, lets have a friendly conversation on the positive ways direct selling has impacted your lives. https://www.facebook.com/DirectSellingNews/ #DSNG100

Click here to go to event page.

 

2017 Best Places to Work in Direct Selling

by Courtney Roush

4 Signs
4 Signs

Click here to order the April 2017 issue in which this article appeared or click here to download it to your mobile device.


“Most people think trust is earned. Here, trust is granted. We wouldn’t have hired you if we didn’t trust you.”

These very words are spoken by Xyngular CEO Russ Fletcher to new hires during the company’s new employee orientation sessions, presented by the four members of its executive team. At Xyngular, one of this year’s Best Places to Work in Direct Selling (see special award supplement included with issue), that statement sets the tone for what’s to come: a culture and a host of perks and benefits that convey an implicit message of trust, a key component of employee engagement. So what kind of impact does it have when an executive not only takes the time to personally welcome a new employee, but also makes a declaration of trust right out of the gate? For starters, a 97.7 percent employee retention rate.

Employee engagement: It’s both a simple concept and a complex dynamic. On the surface, employee engagement refers to satisfaction and happiness, but it is so much more than that. It’s a science that puts hard data around “soft” variables like emotional investment and intent to stay. Examine any high-growth company, and you can count on finding employees who believe their opinions are heard, who know specifically how their jobs contribute to the company’s objectives, who have access to professional development opportunities, and who feel valued by leadership. All too often, a company first learns of an employee’s disengagement with a resignation letter. Earlier intervention through better onboarding, mentoring, professional and personal development, recognition and occasional, but regular, touchpoints with senior leadership could have made a difference.

Engagement is a critical topic because, according to our third-party vendor and research partner Quantum Workplace, which conducted surveys and compiled findings for the 2017 Best Places to Work in Direct Selling contest, those perceptions are directly tied to a company’s bottom line.

For more than 10 years, Quantum Workplace has been conducting in-depth surveys with organizations throughout the world. Along the way, a consistent theme has emerged from their findings: Companies with higher employee engagement see better retention, better productivity, better profits. Based on that knowledge, Quantum, through its in-depth research, has revealed some of the primary drivers of engagement, along with factors that can diminish it.

When we speak of employee engagement within direct selling companies, the contributors and detractors really don’t differ from the business world at large. However, it’s important to note the effect of employee engagement on our ultimate customer: the independent salesforce members we serve. It stands to reason that happier employees mean a happier independent salesforce.

The continued growth of the direct selling channel has created an exciting climate in which talented candidates have …

Click here to read the rest of the article at Direct Selling News.

 

 

Forces Under 40 2017

by DSN Staff

Click here to order the March 2017 issue in which this article appeared.


DSN is thrilled to showcase the most outstanding young professionals working in direct selling companies today. These honorees represent all aspects of the business—from technology and marketing to finance and field services—and represent the fine talent of tomorrow. We know it is imperative to nurture and encourage the young leaders in our channel in order to secure the brightest future possible for all.

These dynamic young leaders are broadening the scope of the companies they work for as well as our entire channel of distribution. Based upon the enthusiastic nominations of the honorees presented here, the future is bright indeed. The program was open to all full-time professionals working in active direct selling companies who turned 40 years old on or after Jan. 1, 2017. The honorees are presented in alphabetical order with each profile including the thoughts and words of the honoree’s respective company.

We also want to thank our generous sponsors, Avalara and Fossil.


PROFILES:

…. Continue to the Honoree’s profiles.

 

 

DSN Announces the 2017 Best Places to Work in Direct Selling

Building on the positive results from its inaugural year, Direct Selling News has partnered once again with the employee engagement experts at Quantum Workplace to identify the Best Places to Work in Direct Selling. The contest was open to all direct selling companies headquartered in North America and having at least 50 employees.

The 2017 honorees for the Best Places to Work in Direct Selling are listed below in alphabetical order. All of these companies are equal honorees and are recognized collectively as the Best Places to Work within the direct selling channel.

Click here to view the honorees.

 

Tech Investments Help LegalShield Boost Memberships

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LegalShield is moving into 2017 with memberships at an all-time high, thanks in part to a significant investment in new technologies.

Over the course of 2016, more than 500,000 enrolled in the company’s legal plans, which offer unlimited legal advice and what is touted as the industry’s only 24/7 hotline, for members needing emergency assistance. The Oklahoma-based company also offers a subscription-based service for small businesses. As it enters the new year, LegalShield is serving more than 1.6 million member accounts.

The company’s sizable growth over the past year dovetailed with the launch of several new digital products and services, foremost among them the new-and-improved LegalShield App. The tool enables users to contact a law firm, prepare a will or process a parking ticket with all the ease of placing a mobile order at Starbucks. In the words of LegalShield’s CEO, Jeff Bell, “The LegalShield App is a game changer, because it puts your law firm in the palm of your hand.”

Two additional apps introduced in 2016 are helping the company reach new audiences. The Shake by LegalShield app allows users to create—at no cost—legal forms tailored to their specific U.S. state or Canadian province. The in-house team behind Shake also created Ask by LegalShield, which provides answers to more than 1,500 common legal questions.

The company’s focus on digital initiatives was reinforced by the November promotion of David Coffey to Senior Vice President, Chief Digital Officer. Coffey, formerly LegalShield’s Chief Media Director, has been tasked with leading a continued expansion of online marketing.

USANA Promotes Three to VP Roles

Three have advanced to vice president roles at USANA Health Sciences Inc., the nutrition company announced Thursday.

The past month has ushered in several leadership changes at USANA, beginning with the appointment of Kevin Guest as sole CEO. Guest formerly shared the role with Co-CEO Dave Wentz, who stepped down at the end of November. The company then named Jim Brown as President, in addition to his role as Chief Operations Officer, and hired on Walter Noot as Chief Information Officer.

Now, three executive directors have been promoted to vice presidents over their respective areas. Ashley Collins will serve as Vice President of Marketing and PR, Amy Haran as Vice President of Communications, and Howard Gurney as Vice President of Product Development Process.

“I have had the pleasure of working with these proven leaders for many years now and know firsthand their dedication and commitment to our employees, stakeholders, distributors and customers,” said Guest. “These talented and ambitious individuals have been essential in hitting key benchmarks within the company and will continue taking us to the next level of excellence.”

Collins, who has led USANA’s public relations and social media efforts, will now oversee the marketing and digital marketing teams as well. In 16 years with the company, she has contributed to major campaigns and helped to develop key relationships with athletes and celebrities, as well as USANA’s sponsorship of The Dr. Oz Show.

Heading up communications, Haran will draw upon 13 years of experience with the company. Her new responsibilities include leading digital communications for USANA’s 1,300 employees and 400,000 distributors, and providing guidance to the customer service, translation and content creation teams.

Gurney formerly served as executive director of quality systems and regulatory affairs, managing the company’s regulatory team. As vice president, he will continue to oversee these areas while orchestrating a wider effort to streamline the product development process.

Vemma Settles with FTC

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It’s a new day for Vemma Nutrition Co.

The Federal Trade Commission announced Dec. 15 that it has approved a settlement agreement in its case against the Arizona-based company, bringing an end to a more than year-long, multimillion-dollar legal battle. The agreement offers a clear path forward for CEO B.K. Boreyko to continue operating Vemma as a customer-focused network marketing company, while also establishing specific rules related to distributor compensation and income claims.

The settlement covers Vemma Nutrition Co., Vemma International Holdings Inc. and Boreyko, and a separate settlement covers former Vemma distributor Tom Alkazin and Alkazin’s wife, Bethany, who had been named as a relief defendant in the original federal court action. The settlement outlines specific business practices from which the defendants are prohibited in engaging, including paying compensation to a distributor unless a majority of that individual’s revenue comes from sales to people who are not a part of the business venture, making deceptive income claims and making unsubstantiated health claims. In addition, Vemma has agreed to…

Click here for the full story.

 

DSN will continue to update this story as additional details become available.

Scentsy Opens Doors to Community for Holiday Festivities

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Photo: Scentsy Commons in Meridian, Idaho, lit up for a past holiday season.


Scentsy Inc. opened its doors to the public Tuesday for a holiday celebration that drew about 3,000.

The home fragrance company threw a different kind of holiday party this year, inviting the community out to its Meridian, Idaho, headquarters for a first-ever Thousand Points of Light event. The evening featured a Christmas concert with choirs from local high schools and nearby Boise State University, complimentary refreshments, and the chance to snap a photo with Santa.

Guests also took in a display of some 450,000 lights decorating the Scentsy campus. Since late November, the company has lit up the night with more than 26 miles of lights, hand-wrapped on trees throughout its 73-acre campus.

“Everyone at Scentsy is part of the family,” said Lonni Leavitt-Barker, Senior Manager of Public Relations and Media at Scentsy. “We wanted to invite the community to be a part of that, enjoy a hot drink, partake of the Christmas spirit and see what we’re all about.”

The response from the community exceeded expectations, said Leavitt-Barker, with as many as 3,500 turning out for Thousand Points of Light. The company is already planning to expand the event next year and bring in additional elements, such as a live nativity on the grounds.

In the meantime, guests can continue to enjoy Scentsy hospitality at the Scentsy Commons Kitchen, an on-site café where breakfast and lunch is served up Monday through Friday for employees and the general public.

Scentsy Raises $244K to Date for Shriners Hospitals

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Scentsy Inc. is about halfway to a $500,000 fundraising goal in support of Shriners Hospitals for Children.

In September, the home fragrance company introduced the Love Heals Warmer, a seasonal cause product benefiting Shriners Hospitals. The nonprofit has 22 locations across North America where children can receive expert specialty care, regardless of a family’s ability to pay.

Scentsy is supporting the work of Shriners Hospitals with $8 from the sale of each Love Heals product, in a promotion that will run through February. Three months in, and with the holiday giving season in full swing, Scentsy reports that customers have helped to donate $244,000 to date.

The company has earmarked proceeds from its charity products for a variety of causes, including autism awareness and breast cancer research. The Scentsy Family Foundation, the company’s charitable arm, also provides academic scholarships and direct donations to organizations that support families.

Amway Rolls Out Global Volunteer Initiative

Photo: Amway Business Owners (above and below) participate in local volunteer projects.


The world’s largest direct selling company wants to build the world’s largest volunteer force.

Amway Corp. is kicking off a global initiative known as #AmwayVolunteers to highlight the volunteer efforts of its employees and Amway Business Owners, or ABOs, who number more than 3 million worldwide. With that kind of volunteer base, Amway can afford to set some ambitious goals, and it has. The No. 1-ranked direct selling company is gunning to build the world’s largest volunteer force by 2019, when Amway will celebrate 60 years in business.

The concept is simple: ABOs sign up to participate by taking an online pledge to “be the change” in their communities and help people live better lives, specifying what that might look like for them. The next step is to take action and volunteer through the organization or cause of their choice. Finally, the company encourages individuals to share their experiences on social media using #AmwayVolunteers.

“We value the passion and volunteer efforts of Amway Business Owners and Amway employees that are making a dramatic impact in their local communities,” said Jeff Terry, Global Head, Amway Corporate Social Responsibility. “#AmwayVolunteers showcases their individual works (on a global scale) in an effort to create the world’s largest volunteer community by 2019.”

This new undertaking broadens the scope of Amway’s grassroots volunteer efforts, which primarily have focused on the One by One Campaign for Children, centered on causes that support children in need, and the Nutrilite Power of 5 Campaign, which raises funds and awareness to help fight childhood malnutrition.

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