Avon Launches Global Reforestation Initiative

Photo above: A view from the Atlantic Forest covering Brazil’s Ilhabela archipelago.


Avon, recipient of this year’s DSN Bravo Humanitarian Award, is marshaling its considerable resources behind a new global reforestation initiative, Healthy Forests, Beautiful World. Through a special line of products, the company will raise funds in support of The Nature Conservancy (TNC) and the World Wildlife Fund (WWF).

The Avon Foundation for Women has made major strides in raising awareness and support of women facing breast cancer and domestic violence. The Healthy Forests, Beautiful World program is a part of Avon’s ongoing conservation efforts, which contribute to the well-being of women and their families in another way. Since 2010, Avon has donated more than $6.8 million—$1.3 million in 2013 alone—toward global reforestation.

“Paper and forests are important to Avon’s business, and we are committed to making a difference in this area,” said Tod Arbogast, Avon Vice President, Sustainability and Corporate Responsibility. “The newly named Healthy Forests, Beautiful World program continues our work to tap the vast reach and commitment of Avon’s powerful worldwide network of Representatives, in conjunction with the expertise of WWF and TNC, to create a commanding force to help end deforestation.”

TNC works in one of the world’s most endangered and bio-diverse rainforests, the Atlantic Forest in Brazil. The WWF supports the tropical forests of Indonesia, another key region of endangered forests.

Avon has also brought its conservation efforts home through measures like the Avon Paper Promise and the Avon Palm Oil Promise, commitments to promote and practice sustainability in the use of limited natural resources.

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Avon’s Hello Green Tomorrow Tops $5.5 Million

 

Avon Products Inc. recently announced that the Avon Hello Green Tomorrow project, a global fundraising and mobilization program, has topped $5.5 million since its 2010 launch, including $2 million raised in 2012 alone. Avon has contributed the funds to The Nature Conservancy (TNC) and World Wildlife Fund (WWF) to tackle deforestation in Brazil and Indonesia, which are recognized as two of the most critical “hot spots” for deforestation worldwide.

Hello Green Tomorrow raises funds through the sale of special products in more than 50 countries by Avon Sales Representatives and online on Avon eCommerce sites. The company contributes all proceeds to help restore the Atlantic Forest in Brazil, in partnership with TNC, and the tropical forests of Indonesia, with WWF. These forests are among the most threatened in the world, and are important for mitigating climate change, supporting biodiversity and providing for the health and economic well-being of millions of people.

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives in over 100 countries.