USANA Promotes Three to VP Roles

Three have advanced to vice president roles at USANA Health Sciences Inc., the nutrition company announced Thursday.

The past month has ushered in several leadership changes at USANA, beginning with the appointment of Kevin Guest as sole CEO. Guest formerly shared the role with Co-CEO Dave Wentz, who stepped down at the end of November. The company then named Jim Brown as President, in addition to his role as Chief Operations Officer, and hired on Walter Noot as Chief Information Officer.

Now, three executive directors have been promoted to vice presidents over their respective areas. Ashley Collins will serve as Vice President of Marketing and PR, Amy Haran as Vice President of Communications, and Howard Gurney as Vice President of Product Development Process.

“I have had the pleasure of working with these proven leaders for many years now and know firsthand their dedication and commitment to our employees, stakeholders, distributors and customers,” said Guest. “These talented and ambitious individuals have been essential in hitting key benchmarks within the company and will continue taking us to the next level of excellence.”

Collins, who has led USANA’s public relations and social media efforts, will now oversee the marketing and digital marketing teams as well. In 16 years with the company, she has contributed to major campaigns and helped to develop key relationships with athletes and celebrities, as well as USANA’s sponsorship of The Dr. Oz Show.

Heading up communications, Haran will draw upon 13 years of experience with the company. Her new responsibilities include leading digital communications for USANA’s 1,300 employees and 400,000 distributors, and providing guidance to the customer service, translation and content creation teams.

Gurney formerly served as executive director of quality systems and regulatory affairs, managing the company’s regulatory team. As vice president, he will continue to oversee these areas while orchestrating a wider effort to streamline the product development process.


Direct Selling Companies Shine in 2014 Stevie Awards

The prestigious Stevie Awards have announced the first round of winners in the 12th Annual American Business Awards. Isagenix, Jeunesse, LIMU, USANA and Vemma all received honors in this year’s competition.

A ceremony held June 16 in Chicago revealed winners in the categories of customer service, human resources, corporate communications, marketing, live events, publications and videos. A second event in San Francisco on September 12 will honor winners in all new product and technology-related categories.

The American Business Awards cover all facets of personnel and organizations, from non-profits to support staff and customer service teams. A panel of 240 executives nationwide selected this year’s winners from more than 3,300 entries.

Gold Stevie Award winners included Brandon Scott, CMO of Jeunesse; Allie Henderson, Public Relations Specialist at USANA; and BK Boreyko, Vemma Founder and CEO. The following is a complete list of Stevie Awards presented to direct selling companies in this year’s competition.

Isagenix International


  • Viral Marketing Campaign of the Year—Share The Shot Viral Marketing Campaign


  • Company of the Year (Health Products & Services and Pharmaceuticals)
  • Communications Department of the Year
  • Executive of the Year (Health Products & Services)—Kathy Coover, Executive Vice President
  • Best Internal Recognition/Motivational Event—Isagenix Celebration Annual Recognition Event
  • Video—Experience Isagenix Video

Jeunesse Global


  • Marketing Executive of the Year—Brandon Scott, CMO


  • Marketing Department of the Year—Creativity Means Doing Things Differently
  • Corporate Social Responsibility Program of the Year (Up to 2,500 Employees)—Jeunesse Kids


  • Company of the Year (Health Products & Services and Pharmaceuticals)
  • Video—How Do You Spell Success?
  • Video—The Secret of Jeunesse



  • Best Internal Recognition/Motivational Event—2014 LIMU International Convention
  • Branded Entertainment—2014 LIMU International Convention Opener
  • Branded Entertainment—LIMU BMW CLUB
  • Video—#BLU2 Launch Video
  • Video—An Experience Like No Other

USANA Health Sciences


  • Communications Professional of the Year—Allie Henderson, Public Relations Specialist


  • Communications or PR Campaign of the Year (Social Media Focused)—RESET: Destination Transformation 2013
  • Communications Professional of the Year—Angie Larsen, Senior Manager of Corporate Relations
  • Customer Service Department of the Year (100+ employees)
  • New Product or Service Introduction of the Year—USANA Protein Snacks
  • Support Department of the Year—USANA Maintenance
  • Support Staffer of the Year—Susie Derber, USANA True Health Foundation Executive Assistant


  • Management Team of the Year (Consumer Products and Consumer Services Industries)
  • Executive of the Year (Health Products & Services)—Jim Bramble, CLO and General Counsel
  • Communications or PR Campaign of the Year (Events & Observances)—#SOCHI14
  • Communications or PR Campaign of the Year (Social Media Focused)—USANA Social Media
  • Communications, Investor Relations, or PR Executive of the Year—Ashley Collins, Executive Director of PR, Social Media & Communications
  • Communications, Investor Relations, or PR Executive of the Year—Dan Macuga, CCO
  • Communications Professional of the Year—Mallory Moger, Public Relations Specialist
  • Communications Professional of the Year—Misty Dangel, Public Relations Specialist
  • Marketer of the Year—Jessica Reimer, Senior Marketing Manager

Vemma Nutrition Company


  • Executive of the Year (Health Products & Services)—BK Boreyko, Founder and CEO


  • Best Internal Recognition/Motivational Event—Verve Leadership Academy