Avon’s Hello Green Tomorrow Tops $5.5 Million


Avon Products Inc. recently announced that the Avon Hello Green Tomorrow project, a global fundraising and mobilization program, has topped $5.5 million since its 2010 launch, including $2 million raised in 2012 alone. Avon has contributed the funds to The Nature Conservancy (TNC) and World Wildlife Fund (WWF) to tackle deforestation in Brazil and Indonesia, which are recognized as two of the most critical “hot spots” for deforestation worldwide.

Hello Green Tomorrow raises funds through the sale of special products in more than 50 countries by Avon Sales Representatives and online on Avon eCommerce sites. The company contributes all proceeds to help restore the Atlantic Forest in Brazil, in partnership with TNC, and the tropical forests of Indonesia, with WWF. These forests are among the most threatened in the world, and are important for mitigating climate change, supporting biodiversity and providing for the health and economic well-being of millions of people.

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives in over 100 countries.


Momentis Offers Carbon Offset Program

Momentis announced the launch of JustGreen™ Lifestyle, a green energy initiative designed to educate and empower everyone—from students to families and businesses—to learn more about their impact on the planet and what they can do to curb harmful carbon emissions linked to climate change.

Available through Momentis independent representatives, JustGreen Lifestyle can help consumers reduce their energy-related environmental footprint. The program pursues clean and renewable energy solutions that support green projects across North America. These include solar, hydro, wind power and methane capture facilities. Through the program, participants have the option to allocate the carbon offsets to a green energy project that is meaningful to them.

JustGreen Lifestyle also announced a partnership with Live Nation Entertainment to make Live Nation’s concert venues more environmentally sustainable. JustGreen Lifestyle will audit 85 participating concert venues in the United States to evaluate energy use and purchase carbon offsets to bring the concerts carbon neutral.

Momentis is an innovative network marketing company promoting competitive electric power and natural gas supply, as well as environmentally responsible green energy supply solutions. Momentis is a subsidiary of Just Energy Group Inc.

Rodan + Fields Plans Expansion into New Headquarters

Rodan + Fields Dermatologists has more than doubled its current office space with a new lease on a 62,500-square-foot space on San Francisco’s Spear Street.

The rapidly growing company will move into five floors of the building next summer. President and General Manager Lori Bush reports that the company has experienced a monthly revenue jump of 250 percent over the last two years, exceeding $100 million in sales in 2012 alone.

Rodan + Fields was founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, who wanted to make dermatology-based skin treatment more accessible. The direct selling skincare company offers individuals the confidence of healthy, radiant skin through clinically proven skincare regimens.

It Works! Global Breaks Ground on New Headquarters

It Works! Global, home of the It Works! Wrap, broke ground on its new 36,000-square-foot corporate headquarters in Palmetto, Fla.

Having outgrown its current office space in less than two years, the purchase of the new building will fulfill the company’s need for space to accommodate its growing corporate team and entertainment needs for their community of more than 50,000 independent distributors.

According to CEO and Founder Mark Pentecost, plans are for the innovative office space to allow employees, distributors and guests alike to enjoy the company’s youthful and energetic corporate culture with a waterfront location that will exemplify its motto that they are “more Jimmy Buffett than Warren Buffett!”

It Works! is projected to open the doors of the new headquarters this fall.

It Works! Global has a debt-free philosophy with a business opportunity based around the It Works! Wrap that tightens, tones and firms any area of your body in as little as 45 minutes.

Initials Inc. Founders Named Outstanding Georgia Citizens

Britney Vickery and Ivy Hall, Co-Founders of Initials Inc., were honored with the Outstanding Georgia Citizen Awards during their recent Leader Day at the State Capitol.

Secretary of State Brian Kemp presented the awards with District 10 State Representative Terry Rogers and District 28 State Representative Dan Gasaway in attendance. Sisters Vickery and Hall co-founded Initials Inc. in 2005, having recently celebrated eight years in business.

Leader Day at the Capitol was part of the company’s Annual Leadership Retreat held in Atlanta, with over 65 independent creative leaders and directors from all over the country participating.

With a core philosophy of “There’s only one you!” Initials Inc. is a direct seller of personalized handbags and accessories offered through home parties.

Natura Ranks as a Top Sustainable Corporation

Natura Cosmeticos has ranked 2nd in the Global 100 list of Most Sustainable Corporations in the World, an annual project initiated by Corporate Knights, a Toronto-based media and investment research company. The honorees were recently announced at the World Economic Forum in Davos, Switzerland.

Launched in 2005, the Global 100 consists of the 100 top-performing stocks worldwide on a range of sector-specific “sustainability” metrics. In aggregate, the Global 100 had revenues of US$3 trillion (roughly 4.5 percent of global GDP) and a workforce of nearly 5.3 million in 2011.

The purpose of the Global 100 is “to reinforce, raise awareness and highlight, annually, the world’s leaders in clean capitalism, laying out in one clear page the global firms most willing and able to deal with the key social and environmental factors they face in their everyday operations.”

Natura, founded in 1969 and based in São Paulo, Brazil, is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvements of its products and services based on a sustainable development model of business.

Read more News in Brief, April 2013 from Direct Selling News

News in Brief, March 2013

IRS Simplifies the Home Office Deduction

This Will Save Taxpayers 1.6 Million Hours per Year

In 2010, the most recent year for which figures are available, nearly 3.4 million taxpayers claimed deductions for business use of a home, which is more commonly referred to as the “home office deduction.” Many direct sellers take advantage of this tax savings, saving monthly phone and utility bills in order to accurately fill out the often complicated 43-line form (Form 8829).

Beginning in early 2014 for the filing of 2013 taxes, the IRS is presenting a simplified option that many owners of home-based businesses may use instead of the current form, with its depreciations and carryovers. The simplified plan allows a capped total of a $1,500 deduction per year, and does not require all the paperwork and recordkeeping demanded by the current form. The IRS estimates that small businesses will save close to 1.6 million hours annually by using the new option.

The deduction amount is based on $5 a square foot for up to 300 square feet, which is an average size for a home office. Other business expenses unrelated to the home, such as advertising and supplies, are still fully deductible.

Acting IRS Commissioner Steven Miller says, “The option is a common sense rule to provide taxpayers an easier way to calculate and claim the home office deduction.”

For more information, visit www.irs.gov.

Tastefully Simple Founder Starts New Company

Jill Blashack Strahan, Founder of Tastefully Simple, has started a new company, Inspirada Dreams, which takes members and visitors on a unique online journey through personal development and inspiration.

Inspirada Dreams offers members the opportunity to “reflect on where you are in life, imagine new possibilities and create your action plans.” The experience is designed to enhance lives, providing how-to information on goal-setting, accountability and opportunities for self-reflection through Dream Escapes. Products and gifts are also available. Strahan started the program within Tastefully Simple in another format previously to help leaders achieve work-life balance, and it is now accessible to the public online.

Membership includes access to the Dream Online self-discovery and goal-setting tool; customized, printable Dream Illustrations™; confidential and secure storage of personal information; action plan reminders via text or e-mail; participation in the community; and special sales/promotions in Shop Inspirada.

Founded in 1995, Tastefully Simple offers over 60 easy-to-prepare gourmet foods and gifts. Products are available primarily at home taste-testing parties through consultants who offer samples, recipes, entertaining tips and more across the United States.

Inc. Magazine Honors Scentsy with “Hire Power” Award

Inc. magazine has named Scentsy Inc. to a prestigious list of employers credited with creating the most jobs in the United States over a three-year period. The magazine’s December issue ranked Scentsy No. 20 on the inaugural “Inc. Hire Power Awards” list for creating 699 full-time jobs from 2008 to 2011. In addition, Scentsy ranked No. 1 in job creation among consumer products and services companies and was the largest job creator in Idaho.

Inc. compiled the list of 100 privately held, U.S.-based companies, which it called “the real heroes of the American economy for rebuilding lives and putting Americans back to work.” Scentsy is among the 10 largest companies on the list with 2011 revenues exceeding $500 million.

Scentsy Inc. is an international party-plan company headquartered in Meridian, Idaho, and dedicated to creating a social shopping experience that gives consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Family owns the fragrance brand Scentsy; the fondue brand, Velata; and the fashion brand, Grace Adele.

ViSalus Co-Founder Donates $1 Million to Support Entrepreneurship

Nick Sarnicola, Co-Founder and Global Ambassador of ViSalus™, has pledged $1 million to the Sarnicola Foundation to support young, aspiring entrepreneurs.

Sarnicola grew up in a blue-collar, middle-class family in Grand Rapids, Mich., and was exposed to entrepreneurship at a young age. While building a national salesforce for a telecommunications company, Sarnicola found his calling to inspire young adults to follow the path of entrepreneurship.

After co-founding ViSalus with Ryan Blair and Blake Mallen, Sarnicola’s passion for encouraging this career path carried over, and he created the Sarnicola Foundation in 2011 with his wife, Ashley Sarnicola. The mission of the foundation is to foster entrepreneurship by providing mentorship, scholarships and funding to young aspiring entrepreneurs.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus is the company behind the Body by Vi™ Challenge, a 90-day health transformation platform. ViSalus™ is majority owned by Blyth Inc.

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