Direct Selling News Unveils Industry’s Top Companies in Eighth Annual DSN Global 100

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4 Signs

In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its eighth annual DSN Global 100, an exclusive ranking of the world’s largest direct selling companies.

The DSN Global 100 is a collective effort to show the impact and potential of the $183.7 billion direct selling channel. Unveiled online at DirectSellingNews.com and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of more than $82 billion.

“Each year, the DSN Global 100 gives us an opportunity to recognize the leading companies in direct selling today,” said Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News. “The companies on the list represent a

Click here to read the rest of the press release at Direct Selling News.

To view the entire 2017 DSN Global 100 list, click here.

 

2017 DSN Global 100 Celebration Facebook Event

Join us on our Facebook page Wednesday, April 19 at 7 PM – 10 PM where we present the 8th annual DSN Global 100! We will be posting the countdown live from the ballroom at the celebration.

Leading up to the big event, lets have a friendly conversation on the positive ways direct selling has impacted your lives. https://www.facebook.com/DirectSellingNews/ #DSNG100

Click here to go to event page.

 

Growth Comes in All Shapes and Sizes for the Global 100

by Andrea Tortora


Click here to order the June 2016 issue in which this article appeared or click here to download it to your mobile device.


IN THIS ISSUE:

DSN AWARDS:


Over the past seven years, the Direct Selling News Global 100 has become the definitive ranking of the world’s largest companies distributing their products and services through a network of independent direct selling entrepreneurs. But the list is much more than a recitation of company names and revenue numbers.

A deeper dive into the list unveils a dynamic channel. Direct selling company home offices, in partnership with their salesforces, are generating economic opportunities that have lasting social impact. They are accomplishing this in virtually every consumer product segment and in nearly every market around the world.

One of the insights gained from the 2016 Global 100 list is that growth within direct selling today can be as varied as the companies themselves. The list points out some common characteristics of growing companies: a focus on products, customers, serving their salesforce and creating a culture that reinforces a sense of family. It also reveals the power direct selling has to help a company grow rapidly, with more companies surpassing the $1 billion revenue mark than ever before. And, while direct selling continues to expand internationally, this year’s list also shows that there are plenty of growth opportunities to be had in the U.S.

Growing with Targeted Focus

Growth is happening, and it’s happening quickly. The time it takes direct selling’s top companies to surge to the upper levels of prosperity—and grow beyond $500 million and even to hit the $1 billion mark—is shrinking. How do upper middle market firms continue to prosper? They have a laser focus on …

Click here to read the rest of the article

 

Direct Selling News Honors Oriflame Chief with 2016 Bravo Leadership Award

Photo: Magnus Brännström, CEO and President of Oriflame, addresses his direct selling peers at the 2016 DSN Global 100 Celebration. (Jason Kindig)


Direct Selling News on Thursday named Magnus Brännström, CEO and President of Oriflame, the recipient of the 2016 DSN Bravo Leadership Award.

Each year, the award goes to one direct selling executive who embodies exceptional leadership qualities—providing inspirational vision for their company, motivating their teams toward a common goal, serving others by equipping them to do the best job possible, and especially by empowering them to reach new heights.

Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News, and John Fleming, the publication’s Ambassador, presented the award to Brännström at the 2016 DSN Global 100 Celebration, held Thursday evening in Dallas. Brännström delivered the keynote address at the event, which marked the unveiling of the DSN Global 100, a list of the top revenue-generating direct selling companies in the world, as well as a regional subset of the list known as the North America 50.

This year’s Global 100, led by Ada, Michigan-based Amway, hail from 17 different countries and represent aggregate revenue of $82 billion. Under Brännström’s leadership, Oriflame has perennially ranked among the top companies on the list, and this year is no exception. The Swiss beauty company came in at No. 14 with annual revenue of $1.35 billion.

Brännström began his direct selling career in 1997, serving in executive posts in Russia, the Baltics and Asia as he worked his way up the corporate ladder. He became CEO of Oriflame, a legacy direct selling company, in 2005 and has continued to lead the business through a dynamic period of technological and geopolitical change. Oriflame now operates in 60 countries—Russia being its biggest market—through a network of more than 3 million consultants.

Like all Bravo Leadership honorees, among them Ambit Energy’s Jere Thompson and Amway’s Doug DeVos, Brännström has exhibited a vision for the future that extends beyond any one company. He is a fierce advocate for the direct selling channel as a whole, and former Chairman of the Board for Seldia, the European Direct Selling Association.

With 254% Revenue Surge, Le-Vel Takes Home 2016 Bravo Growth Award

Photo: Jason Camper and Paul Gravette, Co-Founders and Co-CEOs of Le-Vel, address their direct selling peers at the 2016 DSN Global 100 Celebration.


Direct Selling News on Thursday named Le-Vel the recipient of this year’s DSN Bravo Growth Award. The premium lifestyle brand led its direct selling peers with 254 percent year-over-year growth in 2015.

The award was presented to Jason Camper and Paul Gravette, Co-Founders and Co-CEOs of Le-Vel, at the 2016 DSN Global 100 Celebration, held Thursday evening in Dallas. The annual event marks the unveiling of the DSN Global 100, a list of the top revenue-generating direct selling companies in the world. Le-Vel ranked No. 48 on the Global 100 and No. 29 the North America 50, a subset of the list that recognizes the region’s leading companies.

This year’s Global 100 companies, led by Ada, Michigan-based Amway, hail from 17 different countries and represent aggregate revenue of $82 billion. A closer look at the numbers reveals several remarkable growth stories, none more so than Le-Vel’s. Last year, the maker of Thrive nutrition, weight management and fitness products netted sales of $349 million, an increase of 254 percent over 2014.

Though the Bravo Award recognizes Le-Vel’s achievements in 2015, the company has been one to watch since its launch in 2012. The place to watch this particular brand is on social media, where 90 percent of customer acquisition takes place. More than 500,000 independent sellers, known as Promoters, are online touting the benefits of the Thrive Experience, an eight-week program incorporating a daily regimen of Le-Vel products. Along with a practice of rewarding referrals with free products, the flagship program has boosted annual sales from about $10 million in 2013, to $100 million in 2014, to last year’s $350 million.

At Le-Vel, technology is not only key to customer acquisition—the company reports 2 million and counting—but also the foundation of the business, in a manner of speaking. From its inception the company has eschewed a brick-and-mortar headquarters, opting to make its home in the cloud. Le-Vel leadership credits cloud technology with enabling the business to stay nimble and hire the best talent in the world, while keeping overhead at an absolute minimum.

 

2015 DSN North America 50 List


The DSN North America 50DSN Announces the 2015 North America 50!

This marks the sixth year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are pleased to share with you a new component of the project this year: The North America 50. As a subset of the Global 100, this list draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2015 DSN Global 100 (based on 2014 revenues). Both lists will be published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.9B
3 Herbalife $5.0B
4 Mary Kay $4.0B
5 Tupperware $2.60B
6 Nu Skin $2.57B
7 Ambit Energy $1.50B
8 Primerica $1.34B
9 Stream Energy $918M
10 Shaklee $844M

Click here to see the rest of the DSN North America 50 List.

DSN Introduces First Ever North America 50 Ranking

Direct Selling News is providing a closer look at one of the world’s largest direct selling markets with the North America 50, a newly introduced subset of the DSN Global 100.

Since 2010, DSN has conducted research to identify the Global 100, an annual ranking of the top revenue-generating companies participating in direct sales as a channel of distribution. The North America 50, featured alongside the Global 100 in the June issue of Direct Selling News, ranks the top publicly and privately held direct selling companies in North America.

The region is home to the top four companies in the world—Amway, Avon, Herbalife and Mary Kay—and six of the top 10. Ada, Michigan-based Amway leads both rankings, with net sales of $10.80 billion. The North America 50 represents aggregate revenue of more than $51 billion.

View the complete North America 50!

2015 DSN Global 100 List

DSN 100

DSN Announces the 2015 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2015 DSN Global 100 (based on 2014 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.90B
3 Herbalife $5.00B
4 Mary Kay $4.00B
5 Vorwerk $3.90B
6 Natura $3.20B
7 Infinitus $2.64B
8 Tupperware $2.60B
9 Nu Skin $2.57B
10 JoyMain $2.00B

Click here for the rest of the 2015 DSN Global 100 list.

Don’t Miss our Global 100 Celebration in April!

The annual DSN Global 100 dinner and awards ceremony recognizing the Top 100 Direct Selling Companies in the World is drawing near. On April 8, hundreds of company executives will gather in Dallas, Texas, at the InterContinental Hotel to discover this year’s top companies and celebrate their own achievements during the 2014 year.

If you are a direct selling executive and have not yet registered for this celebratory industry event, please visit our site to purchase your tickets. All executives are invited to the party! Your company does not have to appear on the list for you to enjoy the evening applauding our great industry.

The event will include a spectacular dinner as well as a special opportunity to listen to Jere Thompson, CEO of Ambit Energy, as he delivers the keynote speech of the evening. The deadline for submitting your company information and Revenue Certification Form for consideration to be included in the DSN Global 100 is Friday, March 20.

We hope to see you at this amazing event honoring the Top 100 Direct Selling companies and our entire industry!

Click here to purchase your tickets to the Global 100 celebration.

90 Days of Direct Selling – Day 90

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Zurvita

2013 Net Sales: $63 million

Country: USA

Zurvita is a leading-edge marketing company leveraging the power of word-of-mouth advertising and the Internet to create the next-generation home business opportunity. The company offers health and wellness products, including Zeal, a natural nutritional drink.

 

2012 Rank: N/A
2012 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: Not available
Salespeople: Not available
Employees: Not available
Headquarters: Houston, Texas
Executive: Mark Jarvis
Year Founded: 2007
Stock Symbol: ZRVT—OTCQX
Website: http://www.zurvita.com