Forces Under 40 2017

by DSN Staff

Click here to order the March 2017 issue in which this article appeared.


DSN is thrilled to showcase the most outstanding young professionals working in direct selling companies today. These honorees represent all aspects of the business—from technology and marketing to finance and field services—and represent the fine talent of tomorrow. We know it is imperative to nurture and encourage the young leaders in our channel in order to secure the brightest future possible for all.

These dynamic young leaders are broadening the scope of the companies they work for as well as our entire channel of distribution. Based upon the enthusiastic nominations of the honorees presented here, the future is bright indeed. The program was open to all full-time professionals working in active direct selling companies who turned 40 years old on or after Jan. 1, 2017. The honorees are presented in alphabetical order with each profile including the thoughts and words of the honoree’s respective company.

We also want to thank our generous sponsors, Avalara and Fossil.


PROFILES:

…. Continue to the Honoree’s profiles.

 

 

DSN Announces the 2017 Best Places to Work in Direct Selling

Building on the positive results from its inaugural year, Direct Selling News has partnered once again with the employee engagement experts at Quantum Workplace to identify the Best Places to Work in Direct Selling. The contest was open to all direct selling companies headquartered in North America and having at least 50 employees.

The 2017 honorees for the Best Places to Work in Direct Selling are listed below in alphabetical order. All of these companies are equal honorees and are recognized collectively as the Best Places to Work within the direct selling channel.

Click here to view the honorees.

 

Thibaudeau Takes on Top Job at Jamberry

by Emily Reagan

Click here to order the December 2016 issue in which this article appeared or click here to download it to your mobile device.


A new CEO is taking the helm at Jamberry, which has built a salesforce of more than 100,000 Independent Consultants since its nail products began appearing in social media feeds a few years ago.

In October, the family-owned enterprise named Elizabeth Thibaudeau as its new chief executive. Thibaudeau has considerable experience in direct sales, having spent the past 20 years with one of the channel’s leading skincare and nutrition companies. Most recently, she held the title of Vice President, Global Marketing, overseeing all brand and marketing functions. There she also helped to develop a strategic product platform and umbrella category brand that has generated billions in revenue over the past decade.

At Jamberry, Thibaudeau succeeds Adam Hepworth, who has led the company from its inception and will remain a board member and major shareholder. His wife, Christy, co-founded Jamberry in 2010 with her two sisters, Lyndsey Ekstrom and Keri Evans. The brand is known for its do-it-yourself nail wraps, which are applied using a heat and pressure technique. In addition to a wide range of original designs, Jamberry has worked with the likes of Disney and the NFL to introduce special themed collections.

The Utah company has experienced rapid growth, propelled by early adoption of social media and online parties, which allow Consultants to reach an exponentially larger audience than traditional home parties. As it looks to the future, Jamberry will draw upon Thibaudeau’s “expertise, leadership, and experience building direct sales,” Hepworth said in the company’s announcement. DSN recently spoke to Thibaudeau about her new role and what’s in store for this up-and-coming direct seller.

DSN: As someone with considerable experience in the direct sales channel, what made you want to join this particular company?

ET: I was initially intrigued by the extremely innovative nail wrap product; I’d never seen anything like it and genuinely believe it appeals to a broad and diverse audience. During the interview process I was gifted a basket of products and accessories. I took these home and it felt like Christmas morning as my daughters and I circled around the Jamberry goodies and began doing our nails. My 15-year-old daughter was an instant application pro, and she was able to coach me while I applied the nail wrap for the first time. It was at that moment I could see why and how our decorative nail wraps are perfect for the party model.

I was also enamored with the passion of the field leaders. I immediately felt a strong affinity towards our consultants. Perhaps it’s an innate connection, because it’s women connecting with women and we relate to each other in a powerful way. We are all CEOs making positive impacts in our respective worlds, and then collectively in the Jamberry world, globally. I know we will do amazing things together.

DSN: Thus far, what is your favorite aspect of the job?

ET: I’m actually more of an introvert, but as I stepped into this new role I soon realized how important developing meaningful connections with the entire team will be to accomplishing our goals. I love interacting with the employees and the consultants. I derive so much energy from their enthusiasm and passion it literally fuels me. It’s humbling to think that I’m responsible for creating the culture of the company. I’m a sponge right now, trying to study best practices from industry icons.

DSN: What objectives are top of mind as you take on the role of CEO?

ET: Consultant success is my priority No. 1. Over the past month, I have had the opportunity to travel to different events in both the United States and Australia, to meet with our consultants. Each person I met with, regardless of the country, shared a common passion and enthusiasm for helping women make life beautiful. This reaffirmed my reason for coming to Jamberry. Our internal strategic filter is “does this contribute to the success of our consultants?” If the answer to that is “no,” then we need to rethink and refocus our work. Key objectives are to strengthen our foothold in existing markets; dominate the nail, hand and foot care categories; exponentially scale the reach of our consultants; and modernize the home party.

Elizabeth ThibaudeauElizabeth Thibaudeau

DSN: As you think about the next couple of years, what does it mean to “modernize the home party”? 

ET: I can’t give away all of our secrets…

DSN: In recent years Jamberry has experienced rapid growth, and the pains that come with it. What steps are you taking to prepare for the next stage of growth?

ET: We are solidifying technical systems architecture and global operations capabilities to support our ability to double and even triple our business over the next few years.

DSN: In light of that growth, is Jamberry looking to upsize manufacturing facilities or corporate offices?

Click here to read the rest of the interview…

Growth Comes in All Shapes and Sizes for the Global 100

by Andrea Tortora


Click here to order the June 2016 issue in which this article appeared or click here to download it to your mobile device.


IN THIS ISSUE:

DSN AWARDS:


Over the past seven years, the Direct Selling News Global 100 has become the definitive ranking of the world’s largest companies distributing their products and services through a network of independent direct selling entrepreneurs. But the list is much more than a recitation of company names and revenue numbers.

A deeper dive into the list unveils a dynamic channel. Direct selling company home offices, in partnership with their salesforces, are generating economic opportunities that have lasting social impact. They are accomplishing this in virtually every consumer product segment and in nearly every market around the world.

One of the insights gained from the 2016 Global 100 list is that growth within direct selling today can be as varied as the companies themselves. The list points out some common characteristics of growing companies: a focus on products, customers, serving their salesforce and creating a culture that reinforces a sense of family. It also reveals the power direct selling has to help a company grow rapidly, with more companies surpassing the $1 billion revenue mark than ever before. And, while direct selling continues to expand internationally, this year’s list also shows that there are plenty of growth opportunities to be had in the U.S.

Growing with Targeted Focus

Growth is happening, and it’s happening quickly. The time it takes direct selling’s top companies to surge to the upper levels of prosperity—and grow beyond $500 million and even to hit the $1 billion mark—is shrinking. How do upper middle market firms continue to prosper? They have a laser focus on …

Click here to read the rest of the article

 

The May 2016 issue of Direct Selling News is available!!

The May 2016 issue of Direct Selling News is available!!

Cover Story

Direct Selling: Our Unique Position in the YouEconomy

by Courtney Roush

A seismic shift is occurring right now in the American workplace. This shift is happening; there is no stopping it, and the impacts are not yet fully imaginable. Read more…


Publisher’s Note

Let’s Celebrate!

by Lauren Lawley Head

We’re wrapping up a month of celebrations at Direct Selling News, first with the April 1 publication recognizing our inaugural class of Best Places to Work in Direct Selling honorees and then just a few days later the seventh annual Global 100 Celebration. Read more…


The 17th annual SUCCESS Partners University, held at the Dallas Omni Hotel April 7-8, once again provided a platform from which C-level executives and guest speakers shared insights and information with the more than 600 registered guests. Read more…


It’s an oft-told sidebar in the retelling of the Scentsy story: How the multimillion-dollar international party plan company began in a 40-foot metal shipping container on a sheep farm in Meridian, Idaho. Read more…


A wonder kid of sorts that exploded onto the direct selling scene in 2009, LifeVantage has seen its fair share of exponential growth and powerhouse performance of its products. Read more…


On Jan. 5, Gary Young stood amidst the extreme devastation in Nepal, brought about by a massive earthquake a little over nine months earlier. Read more…


Every salesforce has its traditions, whether it’s a quick ritual to gear up for the week or a unique way of approaching follow-up calls.Read more…


If you ask 100 people “What is big data?” you would likely get 100 different answers. Read more…


I love the University of Georgia football team. I’m a big Bulldogs’ fan and go to every game I can. Like a lot of sports fans, I have some peculiar habits in relation to my team. Read more…


John Addison, now President and CEO of Addison Leadership Group and Leadership Editor for SUCCESS magazine, engages and inspires audiences with his relatable messages. Most recently, he served as Co-CEO of Primerica Inc., a company he joined more than 35 years ago. DSN Publisher and Editor in Chief Lauren Lawley Head had an opportunity to sit down with him this month to talk about his vision and the future of direct selling. Read more…


The direct selling industry today is at a critical juncture. Read more…


The theme for DSA’s Annual Meeting in Phoenix this year is Reimagine. I’ll provide some context. Read more…

Direct Selling News Honors Oriflame Chief with 2016 Bravo Leadership Award

Photo: Magnus Brännström, CEO and President of Oriflame, addresses his direct selling peers at the 2016 DSN Global 100 Celebration. (Jason Kindig)


Direct Selling News on Thursday named Magnus Brännström, CEO and President of Oriflame, the recipient of the 2016 DSN Bravo Leadership Award.

Each year, the award goes to one direct selling executive who embodies exceptional leadership qualities—providing inspirational vision for their company, motivating their teams toward a common goal, serving others by equipping them to do the best job possible, and especially by empowering them to reach new heights.

Lauren Lawley Head, Publisher and Editor in Chief of Direct Selling News, and John Fleming, the publication’s Ambassador, presented the award to Brännström at the 2016 DSN Global 100 Celebration, held Thursday evening in Dallas. Brännström delivered the keynote address at the event, which marked the unveiling of the DSN Global 100, a list of the top revenue-generating direct selling companies in the world, as well as a regional subset of the list known as the North America 50.

This year’s Global 100, led by Ada, Michigan-based Amway, hail from 17 different countries and represent aggregate revenue of $82 billion. Under Brännström’s leadership, Oriflame has perennially ranked among the top companies on the list, and this year is no exception. The Swiss beauty company came in at No. 14 with annual revenue of $1.35 billion.

Brännström began his direct selling career in 1997, serving in executive posts in Russia, the Baltics and Asia as he worked his way up the corporate ladder. He became CEO of Oriflame, a legacy direct selling company, in 2005 and has continued to lead the business through a dynamic period of technological and geopolitical change. Oriflame now operates in 60 countries—Russia being its biggest market—through a network of more than 3 million consultants.

Like all Bravo Leadership honorees, among them Ambit Energy’s Jere Thompson and Amway’s Doug DeVos, Brännström has exhibited a vision for the future that extends beyond any one company. He is a fierce advocate for the direct selling channel as a whole, and former Chairman of the Board for Seldia, the European Direct Selling Association.

With 254% Revenue Surge, Le-Vel Takes Home 2016 Bravo Growth Award

Photo: Jason Camper and Paul Gravette, Co-Founders and Co-CEOs of Le-Vel, address their direct selling peers at the 2016 DSN Global 100 Celebration.


Direct Selling News on Thursday named Le-Vel the recipient of this year’s DSN Bravo Growth Award. The premium lifestyle brand led its direct selling peers with 254 percent year-over-year growth in 2015.

The award was presented to Jason Camper and Paul Gravette, Co-Founders and Co-CEOs of Le-Vel, at the 2016 DSN Global 100 Celebration, held Thursday evening in Dallas. The annual event marks the unveiling of the DSN Global 100, a list of the top revenue-generating direct selling companies in the world. Le-Vel ranked No. 48 on the Global 100 and No. 29 the North America 50, a subset of the list that recognizes the region’s leading companies.

This year’s Global 100 companies, led by Ada, Michigan-based Amway, hail from 17 different countries and represent aggregate revenue of $82 billion. A closer look at the numbers reveals several remarkable growth stories, none more so than Le-Vel’s. Last year, the maker of Thrive nutrition, weight management and fitness products netted sales of $349 million, an increase of 254 percent over 2014.

Though the Bravo Award recognizes Le-Vel’s achievements in 2015, the company has been one to watch since its launch in 2012. The place to watch this particular brand is on social media, where 90 percent of customer acquisition takes place. More than 500,000 independent sellers, known as Promoters, are online touting the benefits of the Thrive Experience, an eight-week program incorporating a daily regimen of Le-Vel products. Along with a practice of rewarding referrals with free products, the flagship program has boosted annual sales from about $10 million in 2013, to $100 million in 2014, to last year’s $350 million.

At Le-Vel, technology is not only key to customer acquisition—the company reports 2 million and counting—but also the foundation of the business, in a manner of speaking. From its inception the company has eschewed a brick-and-mortar headquarters, opting to make its home in the cloud. Le-Vel leadership credits cloud technology with enabling the business to stay nimble and hire the best talent in the world, while keeping overhead at an absolute minimum.

 

Vemma: Caught in the Cross Hairs

On Dec. 4, 2014, Matthew Thacker logged onto a computer in Dallas and signed up as an Affiliate for Arizona-based Vemma Nutrition Co. Seven days later, three boxes arrived containing his starter kit, which consisted of a variety of products and materials for launching his business. Over the course of the next few months, he spoke with his up-line enroller for guidance on establishing his business, attended two training events, received regular product shipments and spent considerable time studying online Vemma training materials.

But Thacker was far from being a new, engaged company recruit.

As Vemma learned in late August, Thacker is an investigator with the Federal Trade Commission. He signed up for Vemma using an undercover name, contact information and credit card account, documenting each step along the way with screen recording software, and he continued to use his undercover identity as he …

Click here to read the rest of the story

 

2015 DSN North America 50 List


The DSN North America 50DSN Announces the 2015 North America 50!

This marks the sixth year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are pleased to share with you a new component of the project this year: The North America 50. As a subset of the Global 100, this list draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2015 DSN Global 100 (based on 2014 revenues). Both lists will be published in the June issue of Direct Selling News.


2015 Rank

Company Name

2014 Revenue

1 Amway $10.80B
2 Avon $8.9B
3 Herbalife $5.0B
4 Mary Kay $4.0B
5 Tupperware $2.60B
6 Nu Skin $2.57B
7 Ambit Energy $1.50B
8 Primerica $1.34B
9 Stream Energy $918M
10 Shaklee $844M

Click here to see the rest of the DSN North America 50 List.

DSN Introduces First Ever North America 50 Ranking

Direct Selling News is providing a closer look at one of the world’s largest direct selling markets with the North America 50, a newly introduced subset of the DSN Global 100.

Since 2010, DSN has conducted research to identify the Global 100, an annual ranking of the top revenue-generating companies participating in direct sales as a channel of distribution. The North America 50, featured alongside the Global 100 in the June issue of Direct Selling News, ranks the top publicly and privately held direct selling companies in North America.

The region is home to the top four companies in the world—Amway, Avon, Herbalife and Mary Kay—and six of the top 10. Ada, Michigan-based Amway leads both rankings, with net sales of $10.80 billion. The North America 50 represents aggregate revenue of more than $51 billion.

View the complete North America 50!