Natura Named One of the World’s Most Ethical Companies

For the past decade, the Ethisphere Institute has recognized companies that lead the world in ethical business practices and standards. This year, Brazil’s Natura Cosméticos has once again secured a spot on Ethisphere’s list of the World’s Most Ethical Companies.

The program aims not only to showcase forward-thinking organizations, but also to highlight the connection between good ethical practices and good performance. Ethisphere reports that, on a financial basis, the companies on its list historically have outperformed their peers.

“Companies that demonstrate leadership in areas such as citizenship, integrity and transparency create greater value to investors, communities, consumers and employees, thereby solidifying a sustainable business advantage,” Timothy Erblich, CEO of the Ethisphere Institute, said in a statement.

Natura has graced every World’s Most Ethical Companies list since 2011, as well as the inaugural 2007 list. The seller of cosmetics and personal-care products is the only Brazilian honoree in this year’s crop, and one of only four companies in the Health & Beauty industry. In all, the 2016 list names 131 companies from 21 countries, with more than 45 industries represented.

The vetting process is centered on Ethisphere’s “Ethics Quotient”—a proprietary rating system that evaluates companies in the areas of ethics and compliance programs, corporate citizenship and responsibility, culture of ethics, governance, and leadership, innovation and reputation. Honorees are selected for promoting good ethics internally, empowering managers and employees to make good choices, and shaping industry standards through their efforts.

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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