January Events Boost Philanthropy at AdvoCare, Isagenix

Both AdvoCare International LP and Isagenix International leveraged corporate events in January to raise $100,000 in support of select charitable partners.

Salesforce training events and company-wide conventions are a regular occurrence among direct selling companies, and these gatherings—sometimes attracting crowds in the tens of thousands—often include a philanthropic focus. At AdvoCare’s recent series of AdvoNation training events, that focus was feeding children, which the company did in partnership with food banks across the U.S. Isagenix’s 2016 New Year Kick Off in Dallas spotlighted Make-A-Wish International, an organization that grants the wishes of children with life-threatening medical conditions.

At each stop on its 10-city AdvoNation tour, AdvoCare made a $10,000 donation to a local food bank, a practice the company initiated three years ago. Texas-based AdvoCare selected recipients from the 200 food banks affiliated with Feeding America, a network that feeds more than 46 million people through 60,000 food pantries and meal programs across the country. The funds were designated to Kids Café and Back Pack programs that support childhood nutrition. Over the past three years, the health and wellness company has donated more than $600,000 to local food banks.

“Proper nutrition is crucial to a child’s health, academic achievement and overall development,” AdvoCare’s Executive Vice President and Chief Legal Officer, Allison Levy, said in a statement. “We believe no child should ever be left hungry, and AdvoCare is committed to providing the resources and nourishment they need to build the best versions of themselves.”

Arizona-based Isagenix has contributed more than $4.3 million to Make-A-Wish in four years of partnership. Last year’s fundraising marked a new high, with company Associates and employees donating $1.8 million to the nonprofit. During an annual three-day conference held last week by Isagenix, attendees donated nearly $100,000 to the cause. In addition to soliciting donations the company offered reserved seating at the event, with all proceeds benefiting Make-A-Wish. The initiative raised more than $26,000.

“Every day we strive to positively impact our community and give back. Supporting children’s charities is one meaningful way we do so,” Kathy Coover, Isagenix Co-Founder and Executive Vice President, said in a statement. “Our team values serving others and finds real happiness in helping make a difference in the lives of children and their families.”

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