Thousands to Attend Primerica Events Marking 30 Years in Canada

Primerica Canada has announced plans to usher in its 30th year of business with six events across the country on Saturday, Jan. 9.

The company expects about 10,000 representatives to attend the meetings, which will feature an address by chief executive Glenn Williams, who brings firsthand knowledge of the Canadian side of the business. Williams was part of the team that launched operations in the country in 1986, and went on to serve as President and CEO of Primerica Canada from 1996 to 2000. His live address to an audience in Toronto will be simulcast to crowds in Calgary, Halifax, Montreal, Vancouver and Winnipeg.

“Our salesforce of more than 10,000 men and women is the most important factor of our success, and I am honoured to recognize their outstanding performance in 2015 during our upcoming meetings,” Williams said in a statement. “But equally important, we will focus on new initiatives to help us grow our strong momentum and meet the needs of thousands of additional Canadian families.”

Like the company’s U.S. business, Primerica Canada is in the midst of unprecedented growth. The Canadian segment has paid out more than $1 billion in Term Life Insurance claims, and currently insures more than 400,000 lives. Salesforce compensation in 2015 amounted to a record $124 million, up 15 percent year-over-year.

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