Swedish Brand Zinzino Expands into Canada

After crossing the pond to enter the U.S. in 2014, Swedish health firm Zinzino AB is opening for business in Canada.

In North America, the company markets omega-3 nutrition products, including a best-selling Balance Test that measures the body’s fatty acid profile. In markets across northern Europe, Zinzino also offers ethically produced coffee, along with coffee makers and accessories. The company has established operations in 13 markets since its founding in 2005.

“We have a high geographical expansion rate, which is in line with our expansion strategy,” Zinzino CEO Dag Bergheim Pettersen said in a statement. “We have developed a model that allows us to quickly get started in the markets that we decide to enter.”

Last year the company streamlined its operations with the acquisition of Zinzino Pharma AS and BioActive Foods AS. The transactions brought the entire chain of production under the Zinzino umbrella. The company then closed out the year with the announcement of its listing on the Nasdaq First North exchange.

Advertisements

About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: