Scentsy Rock-a-Thon Raises $252K for March of Dimes

Scentsy Inc. invited members of the community to donate time, money or diapers during a Rock-a-Thon held at the company’s Meridian, Idaho, headquarters this weekend. The annual event raised more than $252,000 for the Idaho March of Dimes, an organization focused on pregnancy and baby health.

The wickless candle seller lined the sidewalk outside its headquarters with 70 rocking chairs and committed to donating $275 per chair, per hour—a total of $211,750. Scentsy also opened the event to the community, aiming to raise an additional $25 hourly per chair and bring the total to $231,000. The response surpassed expectations, with participants donating 12,000 diapers and infant sleep sacks in addition to topping $252,000 in donations.

“The Idaho March of Dimes is the perfect fit for our Scentsy Rock-a-Thon, considering the incredible work they do to improve the health of babies and support local families,” Scentsy President Heidi Thompson said in a statement. “We have heard so many stories about how the March of Dimes has impacted families throughout Idaho, and we wanted to do our part.”

The fundraiser was an all-day affair, beginning with a crepe breakfast dished up by consultants for Velata, Scentsy’s line of kitchen products. Following the 11-hour Rock-a-Thon, the company hosted a fireworks show for the community, with all parking proceeds benefitting the Idaho March of Dimes.

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