Youngevity Targets Asia with Opening of Singapore Headquarters

Photo: Singapore’s Marina Bay.


Youngevity International is looking to build its business in Asia with the opening of a regional headquarters in the Republic of Singapore, the nutrition and lifestyle products maker said Thursday.

“We are proud to announce the opening of our office in the heart of Asia,” Youngevity CEO Steve Wallach said in a statement. “We chose Singapore because of its advanced, successful free-market economy, featuring an open and corruption-free environment.”

Additionally, Singapore’s central location and strong Asia Pacific manufacturing network provide a strategic “launch pad” into Southeast Asia, China and India, Wallach noted. The California-based company is planning a soft launch in November, followed by the official opening of the Singapore market in the first quarter of 2016. Youngevity’s Vice President of Asia, Ben Ho, will head up the new market.

Outside of operations in Russia, supported by a Moscow office, Singapore represents Youngevity’s first foray into Asia. After more than doubling revenue last year, the company is focusing on building international markets, which accounted for just 8 percent of 2014 sales.

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One Response to Youngevity Targets Asia with Opening of Singapore Headquarters

  1. Jessica says:

    Hi

    just wondering does youngevity has owned an office at sg market ? has it started the business oredi ? any employees work there ? thx

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