Medifast ‘Happy Afters’ Contest Spotlights User Success Stories

Photo: Medifast’s 2015 Happy Afters winners pose during a photo shoot at Charleston, South Carolina’s historic Wickliffe House.

Weight-loss company Medifast Inc. is celebrating customer success stories with its 5th annual Happy Afters contest. Customers nationwide shared the personal transformations behind their before-and-after photos for the chance to win a free makeover trip.

Last week the company flew seven winners, including a Fan Favorite selected by Medifast’s online audience, to Charleston, South Carolina. Each participant received a professional makeover, complete with a new wardrobe curated by a personal stylist. They were also the stars of a photo shoot held at downtown Charleston’s historic Wickliffe House.

“Our Happy Afters contest is always one of the year’s biggest highlights,” Medifast’s Executive Vice President and CMO, Brian Kagen, said in a statement. “Medifast is always looking for unique ways to encourage a healthy lifestyle and celebrate life-changing stories.”

This year’s contest winners, ranging in age from 25 to 57, will also have a chance to appear in the brand’s 2016 national ad campaigns.

Medifast markets its meal replacement programs and other weight-loss products through a variety of channels, including the Take Shape For Life direct sales division. In the second quarter, ended June 30, Take Shape For Life accounted for more than 70 percent of the company’s total revenue.


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