Amway eSpring Leads Global Home Water Treatment Category

Amway eSpring still holds sway as the world’s top-selling brand of home water treatment systems, according to a report on 2014 sales from market research firm Verify Markets. The research looked at water treatment systems sold across retail and direct selling channels.

Since Amway entered the water treatment business more than 30 years ago, the company’s independent salespeople, called Amway Business Owners, have sold more than 7.2 million units worldwide. The popular eSpring brand, introduced 15 years ago, features patented technology independently verified and certified by the NSF.

Water treatment is not the only category where Amway is leading on a global scale. According to research by Euromonitor International, Amway Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand, as well as the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Artistry, the company’s beauty line, is among the world’s top five largest-selling, premium skincare brands.

In a Monday post on the Amway Insider blog, the company said fresh innovations on the eSpring system are in the works, but offered no further details.

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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