Mannatech President Al Bala Takes on CEO Role

Photo: Mannatech President & CEO Al Bala.


Mannatech Inc. announced Wednesday the promotion of company President Alfredo Bala, who will now serve as president and CEO of the nutrition company. According to Mannatech Chairman J. Stanley Fredrick, Bala’s appointment is part of an intentional shift of focus to the brand’s independent sales Associates and international growth.

“In Al Bala, Mannatech has a leader with a deep understanding of the daily effort it takes to succeed in the direct sales industry, as well as someone who knows how to build internationally,” Fredrick said in a statement. “We’re fortunate to have that person serving Mannatech as its President, and delighted to also have him now serve as CEO.”

In 1992, Bala left a position as manufacturing plant manager for Bose Corp. to launch a full-time direct selling career. Before joining Mannatech corporate in 2007, he was a field sales leader at a leading direct selling company, where his team launched operations in more than 65 countries. Bala’s expertise in building international markets has helped Mannatech expand into 15 countries in the past eight years.

“I am wholly focused on the success and care of our outstanding sales Associates around the globe,” Bala said of his new role, effective immediately. “Mannatech is already renowned for having some of the best technologies in the world in our nutritional supplements and skincare products, and it is my vision for Mannatech to also be known for having the best rewards, recognition, support, tools and training in the direct sales industry.”

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