UK Shoppers Say Avon Leads in Customer Satisfaction

U.K. customers voted Avon the Best Health & Beauty Retailer in an annual customer satisfaction survey by market research firm Verdict. The social selling brand beat out competition from Boots, a U.K. subsidiary of Walgreens, and online retailer Amazon, who ranked second and third in Verdict’s 2015 Retailer Customer Satisfaction Awards.

“This award clearly shows that face-to-face relationships remain vital even in today’s fast-paced world of technology and speed purchasing,” Avon Independent Sales Leader Louise Carter said in a statement. “My customers still appreciate quality and want to know what they are buying from a trusted source.”

Verdict surveyed 22,000 shoppers to decide the leaders in customer satisfaction. Avon’s social selling model also earned it the top Health & Beauty spot in 2013. The company accepted this year’s award during an event at London’s Banking Hall on June 18.


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