Silpada Designs Announces Plans to Launch Accessories Line

Jewelry maker Silpada Designs is moving into its first new product category with a forthcoming accessories collection. The line of handbags, wallets and scarves will appear in Silpada’s fall catalog, alongside the brand’s signature sterling silver and brass jewelry.

“We’re thrilled to enter a new category and give women even more reasons to feel beautiful,” Co-CEOs Kelsey Perry and Ryane Delka said in the company’s release. “The expansion into accessories is a natural fit that will help us achieve our goals of expanding Silpada’s reach and empowering more women to build lives they deserve.”

Perry and Delka are second-generation leaders of the family-owned business. Silpada’s founders sold the business for $650 million in a July 2010 deal with Avon Products Inc., but bought it back three years later for $85 million as Avon took measures to stabilize its North America business.

The new product offerings are part of Silpada’s strategy to build a family of brands that appeals to both millennials and baby boomers. The company said it plans to expand the accessories line by the end of the year.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: