This Week: Avon, Herbalife, Trumaker and Stella & Dot

Catch up on this week’s industry chatter with these click-worthy links:

  • Ahead of Avon’s earnings report on Thursday, The Wall Street Journal dug into some of the factors hindering the brand’s comeback. The piece is a follow-up to an April 14 report by the Journal, which claimed the cosmetics maker is exploring strategic alternatives including a possible sale of the company or its struggling North American business. The author, Ellen Byron, also discussed Avon’s makeover efforts in a WSJ Video segment.
  • The Avon Lady endured plenty of scrutiny this week, including a piece on the popular style and beauty site Racked. The feature ponders how Avon can find its footing in a digital beauty world and maximize on its legacy in a field of tech-savvy competitors.
  • Forbes featured San Francisco-based startup Trumaker, a custom mens clothier that Contributor David Hochman describes as “made-to-measure apparel for the Uber generation.” Hochman explains why Trumaker is the perfect fit for on-the-go millennials and recounts his experience with one of the brand’s Outfitters.
  • The Special Olympics World Games are coming to Los Angeles this summer, and Herbalife is welcoming the athletes to its hometown as an official Games Supplier. L.A. Biz reported that the nutrition company will provide 300,000 nutrition bars to the athletes, coaches, volunteers and families at all of the sports venues. Herbalife has also offered up its Los Angeles distribution center to serve as the uniform distribution, credentialing and volunteer registration hub.
  • Earlier this year, fans of the CBS reality series Undercover Boss saw Jessica Herrin, Founder and CEO of Stella & Dot, go undercover to interact with the brand’s employees, stylists and customers. One of those stylists was Stella & Dot’s youngest Senior Director, Grace Van Cleave, who wrote a piece on three business lessons she learned from her experience on the show.
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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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