LifeVantage Names Darren Jensen as CEO

The search for LifeVantage’s new President and CEO has ended with the appointment of industry veteran Darren Jensen, effective May 18. Salt Lake City-based LifeVantage announced Wednesday that Jensen will succeed Douglas Robinson, who resigned in February after a four-year tenure with the company.

“The Board quickly recognized that Darren’s unparalleled track record of success with leading the development and execution of business expansion and sales growth strategies makes him the right leader for LifeVantage,” said Garry Mauro, Chairman of the Board of Directors for LifeVantage, calling Jensen a “respected visionary leader” within the industry.

Jensen’s 25 years of direct selling experience has included senior roles at several DSN Global 100 companies. He has led development and execution of global sales, product development and service expansion strategies, most recently as President of the Americas and Chief Sales Officer at a fast-growing personal-care and nutrition brand.

LifeVantage, the No. 34 direct selling company in North America with $214 million in 2014 revenue, reported lagging sales in its second quarter ended Dec. 31, 2014. Revenue dropped from $52 million in the prior year to $48 million, impacted by lower sales in Japan. Outside the Japanese market, revenue increased 1.6 percent compared to the second quarter of 2014. LifeVantage will report its third quarter results on May 6.

via LifeVantage Names Darren Jensen as CEO — Direct Selling News.


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