Thirty-One Hits the Gas on Two-Year Expansion into Canada

Following its February 2015 expansion into Alberta, Canada, Thirty-One Gifts has announced plans to launch its business in seven additional Canadian provinces next month.

Columbus, Ohio-based Thirty-One has operated in Canada since 2012, when the company launched in Ontario. The forthcoming expansion, scheduled for April 7, will bring Thirty-One’s line of totes and accessories—including its recently acquired Jewell and JK by Thirty-One brands—to customers in British Columbia, Nova Scotia, Manitoba, Saskatchewan, Prince Edward Island, New Brunswick, and Newfoundland and Labrador.

“We’re expanding further into Canada thanks to the amazing growth and success we’ve experienced so far in Ontario and Alberta,” Thirty-One Founder, President and CEO Cindy Monroe said in a statement. The company has signed on 3,050 independent consultants in the country, currently its only market outside the U.S., where Thirty-One operates through a network of 99,509 consultants.

In its statement, the company said it has taken a “cautious” approach to expansion, initially setting up shop in Canada’s most populous province, Ontario, to gauge interest in the products and business opportunity. Thirty-One is looking to draw from its existing leadership and relationships in the country as it moves into nine of Canada’s 10 provinces.


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