AdvoCare Partners with MLS in Largest Sponsorship Yet
January 14, 2015 Leave a comment
AdvoCare International is bolstering its sports performance products with the largest endorsement deal in the company’s history. Major League Soccer has selected the North Texas-based brand as its Official Sports Nutrition Partner. Kicking off this year, the partnership will run through the 2019 season.
Last fall, AdvoCare announced that it would extend its FC Dallas jersey sponsorship and its presence at Toyota Stadium and Toyota Soccer Center through 2020. The club’s jerseys have displayed the AdvoCare logo since 2012, and new kits unveiled in 2015 and 2016 will also feature the brand.
As Official Sports Nutrition Partner, AdvoCare will have the opportunity to introduce all MLS clubs to its products. AdvoCare Rehydrate, a drink mix that promotes hydration, recovery and electrolyte balance, will be on the sidelines during league games as the Official Sports Drink of Major League Soccer. The company is also working with individual clubs to utilize AdvoCare products in league locker rooms and development team training.
“This is an incredible opportunity to share the AdvoCare vision of physical wellness with dedicated soccer fans across the nation,” Richard Wright, President and CEO, shared in the company’s release. “Soccer is a rapidly growing sport in North America, and our partnership with MLS makes perfect sense as we continue to grow together.”