PartyLite Opens for Business in Turkey, Korea

Photo above: Front middle: Elçin Birben, Hürcan Haydar (holding flag), and Luca Pozzoli at the PartyLite Turkey Opening Ceremony in Istanbul.


PartyLite is jumpstarting 2015 by introducing its candle and home décor products in two international markets. The party plan company has launched its business in Turkey and Korea, expanding its global presence to 23 total markets.

In Turkey, its 18th European market, PartyLite has inked an agreement with third-party distributor PL EV DEKORASYON ÜRÜNLERİ TANITIM VE PAZARLAMA LTD. ŞTİ. Founders Elçin Birben and Hürcan Haydar launched the young company with a vision of becoming a major player in the Turkish direct selling industry, and it will serve as the sole distributor of PartyLite products in the country.

“Elçin and Hürcan are very ambitious individuals, and we have no doubt that they are capable of growing a successful direct selling business,” said Luca Pozzoli, PartyLite Vice President of Market Development, in the company’s release. “We are thrilled that they will be the exclusive distributors of PartyLite candles, home fragrances and home decor in Turkey. Their enthusiasm for PartyLite products is remarkable, and their excitement during the entire launch has been evident.”

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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