90 Days of Direct Selling – Day 75



2013 Net Sales: $253 million

Country: USA

Southwestern is the oldest direct selling company in the United States. The company has 10 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.


2012 Rank: 30
2012 Net Sales: $427 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,500
Employees: 1,199
Headquarters: Nashville, Tennessee
Executive: Henry Bedford
Year Founded: 1855
Website: www.southwestern.com


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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