Mannatech Bolsters Social Entrepreneurship Model with Nonprofit Arm

With a mission to aid millions of malnourished children, Mannatech is laying the infrastructure to support its social entrepreneurship platform. In 2013, the nutrition and skincare company launched Mission 5 Million (M5M), a movement to supply potentially life-saving nutrients to 5 million children worldwide. Mannatech has announced the formation of the nonprofit M5M Foundation to facilitate its ongoing charitable efforts.

Faced with the knowledge that an estimated 5 million children die each year from malnutrition, Mannatech utilized its real-food technology to develop supplements such as PhytoBlend, a nutrient-packed powder that can be added to any food. Since 1999, the company has purchased, donated and delivered PhytoBlend through the 501(c)3 organization MannaRelief. In 2010, Mannatech shifted away from charity model philanthropy and integrated social entrepreneurship into its business model. For every automatic order of a Mannatech product, the company donates PhytoBlend powder to orphanages and relief organizations around the globe.

Beginning in January 2015, the company’s intensified distribution efforts will shift from MannaRelief to the newly formed M5M Foundation. Mannatech’s Director of Human Resources, Sarah Bowen, will take on the role of executive director.

“What we’ve been able to accomplish by working alongside MannaRelief has laid an incredible foundation for seeing this vision realized,” Dr. Robert Sinnott, Mannatech CEO and Chief Science Officer, shared in the company’s statement. “The establishment of a dedicated organization whose sole purpose is to expand and enhance these efforts is a natural progression for Mannatech and the M5M cause.”

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