90 Days of Direct Selling – Day 54

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Nefful

2013 Net Sales: $94 million

Country: Japan

Founded by Hisami Kamijo, Nefful’s early years included intensive, in-house research and development that led to a product line of premium quality undergarments with unique body-shaping features. In 1979, the company introduced its Nefflon product line—garments, bedding and accessories that employ negative ion technology to enhance good health, increase vitality and improve focus.

 

2012 Rank: 94
2012 Net Sales: $79 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics, personal care
Markets: 6
Salespeople: 500,000
Employees: 133
Headquarters: Shizuoka, Japan
Executive: Toshiya Kamijo
Year Founded: 1973
Website: http://www.neffulusa.com

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About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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