90 Days of Direct Selling – Day 26


Forbes Lux Group

2013 Net Sales: $489 million

Country: Switzerland & India

Forbes Lux Group is a global healthy home group of companies bringing together two of the industry’s pioneers in direct sales in Asia and Europe, Eureka Forbes India and Lux International Switzerland. The jointly formed group has a European as well as a strong Asian heritage that goes back over 100 years and is a true pioneer and leader in water purification solutions, home cleaning systems, air purification systems and electronic security solutions. The leading health and hygiene direct sales company in many markets, including India, South Africa, Hungary and the Baltics, Forbes Lux Group has successfully created a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with millions of customers around the world.


2012 Rank: N/A
2012 Net Sales: N/A
Sales Method: Person-to-person, person-to-business
Compensation Structure: Single-level
Products: Water purifiers, home cleaning systems, air purifiers, electronic security solutions, professional cleaning systems
Markets: 38
Salespeople: 30,000
Employees: 10,000
Headquarters: Zug, Switzerland and Mumbai, India
Executives: Suresh Goklaney, Reto von der Becke, Marzin Shroff
Year Founded: 1901
Website: www.forbeslux.com, www.eurekaforbes.comwww.luxinternational.com


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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