MonaVie Says ‘Ciao’ to Italian Consumers

MonaVie is looking to grow its business in one of direct selling’s billion-dollar markets. Last week the nutrition brand officially launched operations in Italy, its 39th market worldwide.

The European Union is home to more than 4 million direct sellers, and Italy is one of the region’s most dynamic markets. With $3.1 billion in direct sales last year, Italy trailed only France, Germany and the U.K.

“We are committed to creating a…” Click here to read the full story.


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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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