90 Days of Direct Selling – Day 14


Better Way Co. Ltd.

2013 Net Sales: $407 million

Country: Thailand

Better Way was founded by Dr. Amornthep Deerojanawong and Boonyakiat Chokeatana. The company launched its Mistine brand in 1991 and since 1997 has been the leader in the Thai direct selling cosmetics market.

2012 Rank: N/A
2012 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics
Markets: 20
Salespeople: 910,000
Employees: 3,600
Headquarters: Bangkok, Thailand
Executive: Danai Derojanawong
Year Founded: 1988
Website: www.mistine.co.th


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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