90 Days of Direct Selling – Day 13(2)


Direct Selling NewsAs a part of our 90 Days of Direct Selling Celebration, we are sharing short interviews we’ve conducted with executives in the industry. Here are a couple of questions that Nu Skin’s CEO Truman Hunt answered for us.


DSN: What is the one thing you enjoy most about being the CEO of Nu Skin?

TH: I love being part of a global family of like-minded, positive people. And I get to see how Nu Skin has changed the lives of so many people in different ways. For some this change has been financial, for others it has been a change in their appearance or health, and for many Nu Skin has given them empowering and wonderful ways to help make the world a better place.

DSN: If you could hit “replay” on any part of your own Nu Skin journey, either to enjoy the moment or to do something different, what would it be?

TH: That’s a tough question since we’ve had so many incredible moments at Nu Skin. I guess I would have to say I’d love to relive the moment when we first hit $1 billion in annual revenue. Why? Because when Blake, Steve and Sandie were first building the company, there were so many people who doubted their ability to make Nu Skin—and their vision—a success. It was really gratifying to prove to ourselves and to the world that Nu Skin was growing and thriving and making a real difference in millions of people’s lives.

DSN: What’s one piece of advice that you’ve found especially useful?

TH: One bit of advice that has stuck with me perhaps like no other was the definition of leadership offered by Jim Collins at our recent DSA annual meeting. He defined leadership as “the art of getting people to want to do the things that must be done.” I think the definition hits the nail on the head. And it’s why leadership of a business is probably the most challenging job in the world. It’s one thing to dictate to people what to do. But real leadership is the ability to get people to want to do critical things. That’s when the magic happens.



About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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