Youngevity Makes Room for Growth with Headquarters Renovation

Photo above: Outside Youngevity’s corporate headquarters in Chula Vista, California.

Youngevity is investing in future growth with $1.1 million in improvements to its Chula Vista, California, headquarters. Updates to the 59,000-square-foot facility include a revamped distribution center and a new state-of-the-art R&D lab.

The nutrition, lifestyle, and gourmet coffee company consulted with UPS on the design of its updated warehouse space. The renovation doubled storage and throughput capacity to accommodate Youngevity’s rapid growth. Following 18.1 percent revenue growth in 2013, the company reported second-quarter sales up 56.6 percent to $32.7 million.

Along with warehouse space, Youngevity has expanded its customer service department and call center to double capacity. The headquarters features a remodeled lobby, complete with a new coffee and beverage bar. The company is also taking advantage of the City of San Diego’s outdoor water conservation rebates with new water-efficient landscaping.

Youngevity’s growth has stemmed in part from its ongoing acquisition of diverse direct selling brands, in what the company terms a “network cloud” model. In addition to a range of nutrition and lifestyle brands, Youngevity owns CLR Roasters, a gourmet coffee manufacturer marketed through the commercial, retail and direct sales channels. Youngevity also ventured into clothing and jewelry with the July launch of MK Collaborative, an e-boutique website featuring lines by celebrity fashion designer Marisa Kenson.


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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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