SFGate: A Tech Take on Direct Sales

Many up-and-coming companies are successfully blurring the line between direct selling and e-commerce, and a number of those businesses call the San Francisco Bay Area home. From the region that boasts tech industry hotbed Silicon Valley, women-run brands like Stella & Dot and Ruby Ribbon are bringing innovative technologies to traditional direct sales.

To learn more about the “social commerce” powering their businesses, SFGate spoke to Anna Zornosa of shapewear and clothing seller Ruby Ribbon; Jessica Herrin of fashion and accessories brand Stella & Dot; Elenor Mak of personal styling service Keaton Row; and Lori Bush of skincare company Rodan + Fields.

“In the land of startups, where social networks have made many people a lot of money, and women are known for breaking the mold, a reimagined approach to direct sales makes perfect sense,” the piece states.

Read the full feature at SFGate.com.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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