Mary Kay Foundation Offers Back-to-School Tips for Healthy Relationships

Photo above: Last year at Mary Kay’s Fall College Tour, students pledged to “Don’t Look Away” from abuse.

One in five—that’s how many women are victims of sexual assault or attempted sexual assault while in college. As students begin a new year of classes, Mary Kay and partner organization loveisrespect are providing tips to help young people build healthy relationships and recognize signs of abuse.

The Mary Kay Foundation has donated more than $31 million to combat domestic violence in all its forms. The foundation’s Don’t Look Away campaign offers young people education and services that support healthy dating and relationships. As a part of that effort, Mary Kay has partnered with loveisrespect as lead sponsor of a 24/7 text for help service. By texting “loveis” to 22522, individuals can communicate with a peer advocate who will answer questions or address red flags in a relationship.

Mary Kay has also partnered with the sorority Alpha Chi Omega to provide education and prevention tools to members and their campus communities nationwide. Kicking off National Campus Safety Awareness Month in September, Mary Kay and loveisrespect shared these ABCs of Healthy Relationships 101:


  • Abuse can come in many forms. One in three young people will experience abuse in a dating relationship. This includes verbal, sexual, digital and emotional abuse. One of the most important things you can do for yourself is know the early warning signs of abuse.


  • Having healthy boundaries can help keep your relationship secure. Set boundaries together. You and your partner shouldn’t feel trapped or that there’s a lack of trust. Express your feelings so that you both can feel comfortable.


  • Talk about what you both want and expect out of the relationship. A relationship based on mutual respect and open communication will go so much further than one rooted in power, control and mistrust. And if you have questions and think that you or a friend might be in an unhealthy relationship, send the text “loveis” to 22522.

About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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