Direct Sellers Make up 15% of Beauty Industry’s Top 100

Fashion, beauty and retail hub Women’s Wear Daily has published its annual Beauty Inc Top 100, and the list shows direct selling companies are sitting pretty. The Top 100 ranks the world’s largest beauty manufacturers based upon annual sales. In an industry that generated $204.61 billion in revenue last year, direct selling companies represent 15 percent of the Top 100.

“For most in the Top 100, 2013 was positive, with 77 companies posting increased revenues, 18 reporting declines and three remaining flat,” WWD reports.

Generating nearly 15 percent of all cosmetics sales, French behemoth L’Oréal sustained its prominent leadership position within the industry. Avon Products claimed the No. 6 spot, despite major restructuring within its U.S. business and a dip in the company’s active representative numbers. The New York-based firm reported total beauty sales of $7.1 billion in 2013.

Direct selling companies ranked on this year’s Beauty Inc Top 100 include:

6. AVON PRODUCTS
15. MARY KAY
17. AMOREPACIFIC CORP.
18. NATURA COSMÉTICOS
19. ALTICOR (AMWAY)
21. BELCORP
22. ORIFLAME COSMETICS
24. POLA ORBIS HOLDINGS
26. LG HOUSEHOLD & HEALTH CARE
31. NU SKIN ENTERPRISES
46. JAFRA COSMETICS INTERNATIONAL
49. TUPPERWARE BRANDS CORP.
62. NOEVIR HOLDINGS CO.
88. FABERLIC
99. HERBALIFE

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About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

One Response to Direct Sellers Make up 15% of Beauty Industry’s Top 100

  1. It is actually probably even a higher number because companies that have a strong beauty business rolled into their overall business are not listed among the beauty companies on your list. Motives by Loren Ridinger and for La La , part of Market America | Shop.com are missing.

    I love this information and am going to reblog it!

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