Industry CEOs Call for Unity at Annual Direct Selling Meeting

Through a series of speakers on Monday, the Direct Selling Association’s Annual Meeting delivered a clear message about the importance of the industry presenting a united front.

“Whether we fail or thrive depends more on what we do to ourselves than what the world ‘out there’ does to us,” keynote speaker Jim Collins told the crowd during a Monday morning session.

Collins, acclaimed author of titles including Good to Great and Great by Choice, was referring to his extensive research on what produces great, enduring companies, but the sentiment was echoed later by the seven CEOs who took the stage to discuss unity across the entire industry.

The panel, led by Nu Skin’s Truman Hunt, included Alessandro Carlucci (Natura), Michael O. Johnson (Herbalife), Doris Christopher (The Pampered Chef), Doug DeVos (Amway) and Cindy Monroe (Thirty-One Gifts). Amid calculated attacks by short sellers and regulatory challenges around the world, the group encouraged industry action to ensure companies can continue to thrive despite outside forces.

“This is a moment we should be thinking about unification more than ever before,” said Johnson, whose company has spent the past 18 months weathering blistering attacks by Herbalife short seller Bill Ackman—a campaign Johnson described as “selfish, self-righteous and egregious in ways you don’t even know.”

The panel particularly affirmed the need to unite in securing vital political influence, which Hunt has identified as a primary objective in his role as newly appointed DSA Chairman. DeVos encouraged executives to actively support initiatives that give direct selling a greater voice in Washington.

“We have to have a purpose, a plan, and the financial and human resources necessary to stand up and be counted,” said DeVos.

Doris Christopher emphasized participation in the DSA and its initiatives as a point of pride for her company and a key to furthering the conversation in Washington. “As a part of it, we all share reputation, responsibility, and a love of the opportunity we offer to our independent contractors,” said Christopher. “The most effective way to fight challenges is to do it together.”


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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