Youngevity Announces Good Herbs Acquisition

Youngevity Essential Life Sciences, No. 89 on this year’s DSN Global 100, is expanding its natural supplement offerings through the acquisition of Good Herbs Inc.

Headquartered in San Diego, Youngevity markets a wide range of products and services. In 2013 alone the company acquired brands across the nutrition, lifestyle and food categories—including Biometics International,Heritage Makers and GOFoods Global. Youngevity also launched its business in Russia and Israel earlier this year.

Michigan-based Good Herbs formulates natural herbal products using organic or wild-crafted herbs. According to CEO Brett Bashawaty, Good Herbs and Youngevity have experienced synergy in both product philosophy and leadership. “With Youngevity we believe the future is very bright for the distributors and for the continuation of the integrity of our products,” Bashawaty said in a statement.

Youngevity CEO Steve Wallach says Good Herbs is the first of several strategic acquisitions the company is eyeing for 2014. “We proudly welcome Good Herbs to our growing Youngevity family and look forward to manufacturing their natural herbal products in our facilities,” said Wallach.

This week Youngevity also told investors it has entered into a definitive agreement to acquire certain assets and assume certain liabilities of Beyond Organic Inc. Leading natural health expert Jordan Rubin founded the vertically integrated organic food and beverage company. Rubin is a speaker and best-selling author of The Maker’s Diet and 21 additional health titles.

With over 8,000 acres in Southern Missouri, Beyond Organic’s individually owned, certified organic farming and ranching network is one of the largest in the U.S. Its offerings include toxic-free skin and body care; pure mountain spring water; and nutrient dense beef and dairy products—all produced under a mission of sustainable agriculture and responsible stewardship of the land and environment.


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