Herrin: Stella & Dot ‘Ready to Revolutionize Again’

For boutique-style jewelry retailer Stella & Dot, the last couple years have focused on scaling operations to keep pace with rapid growth. Now, Founder Jessica Herrin is looking to expand the Stella & Dot family of brands and reach more customers in the U.S. and beyond.

In a recent interview, Herrin told Bloomberg TV the company’s “high-tech, high-touch” social selling opportunity appeals to women around the world. “We know that it’s universal—the need to have passion, recognition, incremental income, flexibility, great community, continued professional development. That is a need that translates very well to other countries,” said Herrin.

Herrin created the business that would become Stella & Dot in her living room back in 2003. Four years later, the company had rebranded and ramped up sales with a direct selling model. Now, Stella & Dot “trunk shows” are popping up in the living rooms of women across North America and Europe, and the company has paid out more than $200 million in commissions.

Stella & Dot is also giving back through the Stella & Dot Foundation, which focuses on the family by partnering with charities that empower women and children. For Autism Awareness Month in April, the company has launched a capsule collection of signature accessories. Net proceeds of every purchase will benefit the HollyRod Foundation, which supports children with autism and their families.

Despite being poised for further growth at Stella & Dot, Herrin retains a long-term perspective on success. “I don’t want to be trying to make the quarter; I want to make the century,” Herrin says. “I want to make an impact.”

View the full interview from Bloomberg TV.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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